Dispatches for the Media War Zone
Video case study: Cruise line boosts bookings, increases brand awareness & customer engagement
Why Advertisers Need to Use Data and People to Fuel the Creative Process
Tag Archives: VAST
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Dispatches for the Media War Zone
September 20, 2017 -
Video case study: Cruise line boosts bookings, increases brand awareness & customer engagement
September 20, 2017 -
Why Advertisers Need to Use Data and People to Fuel the Creative Process
September 6, 2017
“WTF is VPAID?” (Commentary by Rick Abell in Digiday)
March 6, 2017The latest installment from Digiday's "WTF" series, which seeks to explain industry jargon and terms, addresses VPAID: what it is, why it is needed, and...Popular Posts
- Opinion
Hype – Can’t live with it, can’t live without it
Hype is a funny old thing in this peculiar industry...
- Blog, Opinion, Uncategorized
A Brand’s Five Seconds Of Fame. Is It Enough?
Five seconds, is that enough for a brand to tell its...
- Blog, Featured
Global Offices: New York City Edition
Our “Global Offices” blog series features a Q&A...
- News
Talking paid media at Digital Strategy Conference in Ottawa
Exponential will be sponsoring Digital Strategy Conference...
