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  • Global Offices: Sydney Edition

    Global Offices: Sydney Edition

  • A Playbook for Live Events: Maximizing impact during live event sponsorships

    A Playbook for Live Events: Maximizing impact during live event sponsorships

  • Data strategy planning: roll with the punches and reveal what your data can do for you

    Data strategy planning: roll with the punches and reveal what your data can do for you

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  • “WTF is VPAID?” (Commentary by Rick Abell in Digiday)

    Global Offices: Sydney Edition

    April 18, 2018
  • “WTF is VPAID?” (Commentary by Rick Abell in Digiday)

    A Playbook for Live Events: Maximizing impact during live event sponsorships

    April 17, 2018
  • “WTF is VPAID?” (Commentary by Rick Abell in Digiday)

    Taking on Tax Season: Millennials vs. Baby Boomers

    April 11, 2018


“WTF is VPAID?” (Commentary by Rick Abell in Digiday)

“WTF is VPAID?” (Commentary by Rick Abell in Digiday)

March 6, 2017The latest installment from Digiday's "WTF" series, which seeks to explain industry jargon and terms, addresses VPAID: what it is, why it is needed, and...


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This is the blog of Exponential Interactive Inc.,(www.exponential.com) a global provider of advertising intelligence and digital media solutions to brand advertisers.

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