5 Things I Learned at dmexco 2016
Anxious Australia: how marketers can overcome consumer resistance
Marketing in the age of Brexit & consumer uncertainty
Latest Posts
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5 Things I Learned at dmexco 2016
September 16, 2016 -
Anxious Australia: how marketers can overcome consumer resistance
September 13, 2016 -
Marketing in the age of Brexit & consumer uncertainty
September 7, 2016
Trusting The Machine: Why Optimize Your Audience? (Part 4)
August 28, 2016Many of the media and audience targeting choices today are still manual. However, online marketers may be missing opportunities to speak to valuable users...
Can viewability measure the effectiveness of online video ads?
August 23, 2016As originally featured in MarketingTech. In late 2015, the Drum published an article within which the author stated that over the next 12 months, viewability...
Targeting vs. Optimization (Part 3 of “Trusting The Machine”)
August 14, 2016What benefits can automated audience targeting provide over manual techniques? Part 3 of Exponential’s "Trusting The Machine in Online Marketing" series...
Gerard Lechau in ExchangeWire “APAC Marketers Risk Irrelevance if They Ignore Programmatic Direct”
August 11, 2016As originally published in ExchangeWire article by Eileen Yu. Programmatic advertising has been gaining ground in Asia-Pacific and is on a growth...
Jason Trout in MarketingTech on why marketers need to trust machines
August 4, 2016As published in MarketingTech. City A.M. previously published an article titled “Why marketers need humans behind the programmatic steering wheel”. The...Popular Posts
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Australians love any excuse to travel, however the destinations they choose may come as a surprise!
Firstly, off the back of Exponential’s recent...
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Canadians, hockey and the marketing behind the national drama
Canadians are generally known worldwide for their good...
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The Exponential World Cup extravaganza: global match-prediction competition and consumer insights roadshows celebrate ‘the world’s game’
Exponential is celebrating the quadrennial [association]...
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Product placement – does Audi have an end goal with Ender’s Game?
Product placement has been subtly financing films since...
