Understanding the future of video advertising (Adotas Q&A with Jim Johnson)
Global Offices: Emeryville Edition
How to set up your digital advertising campaign for success (a video explainer)
Tag Archives: Online Advertising
Exponential at Advertising Week 2014
September 3, 2014Exponential will be making a big splash at this year’s Advertising Week in New York September 29-October 3rd. Come to one of our sessions and tweet...
How can we prove that good data is, in fact, good?
July 24, 2014Understanding users’ online interests and habits is key to smart advertising. At Exponential, we use the term “advertising intelligence” to describe...
Australians love any excuse to travel, however the destinations they choose may come as a surprise!
May 1, 2014Firstly, off the back of Exponential's recent travel roadshow, Tanya Chitty from PHD Media Melbourne has been declared the winner of a $1,000 travel voucher....
Taking Stock: Why Ad Exchanges Are Not the New Wall Street
April 29, 2014Ad exchanges were presented to the advertising community as the equivalent of the financial markets; 'free markets = good'. While this analogy helped in...
With a healthy lust for roaring engines, what else do we know about Southeast Asian F1 fans?
March 28, 2014All eyes will be on the Sepang International Circuit at the weekend for the 16th edition of Formula 1 Petronas Malaysia Grand Prix. Whilst it is perhaps...Popular Posts
- Featured, Opinion, Research
How biases can compromise third-party data accuracy
As originally covered in iMedia Connection. In targeting...
- Featured, News, Opinion
Will the adtech industry be able to put an end to fraud?
As originally featured in Fourth Source. The adtech...
- Blog, Featured
Partner Perspectives: Cuebiq
Exponential partners with Cuebiq to leverage unprecedented...
- Featured, News
Tips for Amplifying Muted Autoplay Video Ads
As originally featured in OnlineVideo.net. The phrase...
