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Tag Archives: Online Advertising
How can we prove that good data is, in fact, good?
July 24, 2014Understanding users’ online interests and habits is key to smart advertising. At Exponential, we use the term “advertising intelligence” to describe...
Australians love any excuse to travel, however the destinations they choose may come as a surprise!
May 1, 2014Firstly, off the back of Exponential's recent travel roadshow, Tanya Chitty from PHD Media Melbourne has been declared the winner of a $1,000 travel voucher....
Taking Stock: Why Ad Exchanges Are Not the New Wall Street
April 29, 2014Ad exchanges were presented to the advertising community as the equivalent of the financial markets; 'free markets = good'. While this analogy helped in...
With a healthy lust for roaring engines, what else do we know about Southeast Asian F1 fans?
March 28, 2014All eyes will be on the Sepang International Circuit at the weekend for the 16th edition of Formula 1 Petronas Malaysia Grand Prix. Whilst it is perhaps...
Join the (March) Madness – Exponential explores the truth behind basketball’s most famous feuds
March 20, 2014During March Madness, college basketball fans get the chance to revisit some of the sport’s fiercest rivalries. For the big dogs, a thriving team can...Popular Posts
- Featured, News
Listen: DMN One on One Podcast ft. Bryan Melmed
As originally published on DMN. DMN’s Executive...
- Featured, News, Opinion
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
With more and more marketers seeking transparency in...
- Research
1st, 2nd, 3rd party data: what’s the difference?
Here at Exponential, we have a lot of data. We have...
- Featured, News, Opinion
Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
As originally published in Adotas. Recently, Proctor...
