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Tag Archives: Online Advertising
Exponential at Advertising Week 2014
September 3, 2014Exponential will be making a big splash at this year’s Advertising Week in New York September 29-October 3rd. Come to one of our sessions and tweet...
How can we prove that good data is, in fact, good?
July 24, 2014Understanding users’ online interests and habits is key to smart advertising. At Exponential, we use the term “advertising intelligence” to describe...
Australians love any excuse to travel, however the destinations they choose may come as a surprise!
May 1, 2014Firstly, off the back of Exponential's recent travel roadshow, Tanya Chitty from PHD Media Melbourne has been declared the winner of a $1,000 travel voucher....
Taking Stock: Why Ad Exchanges Are Not the New Wall Street
April 29, 2014Ad exchanges were presented to the advertising community as the equivalent of the financial markets; 'free markets = good'. While this analogy helped in...
With a healthy lust for roaring engines, what else do we know about Southeast Asian F1 fans?
March 28, 2014All eyes will be on the Sepang International Circuit at the weekend for the 16th edition of Formula 1 Petronas Malaysia Grand Prix. Whilst it is perhaps...Popular Posts
- Featured, News
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
Tribal Fusion (www.tribalfusion.com), the Exponential-owned...
- Featured, News, Opinion
Facebook, Measuring “Viewing” and the Quest for Real Attention
Facebook received a lot of attention over its Average...
- Blog, Featured
Expo Explains “Pre-bid”: Brand safety’s silver bullet or misconception?
With the growth of programmatic in the ad tech world,...
- Featured, Research
10 Facts: Millennial Financial Trends
Millennials differ from their boomer parents in many...
