Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
When to Engage the Newly Engaged
Where Are Consumers Doing Their Halloween Shopping? (Take the quiz!)
Tag Archives: Online Advertising
Press release: Exponential releases audience engagement study on Millennial Moms
October 10, 2014Today, Exponential has announced the results of its “Marketing to Millennial Mothers” study which identifies specific behaviors, interests and trends...
Exponential at Advertising Week 2014
September 3, 2014Exponential will be making a big splash at this year’s Advertising Week in New York September 29-October 3rd. Come to one of our sessions and tweet...
How can we prove that good data is, in fact, good?
July 24, 2014Understanding users’ online interests and habits is key to smart advertising. At Exponential, we use the term “advertising intelligence” to describe...
Australians love any excuse to travel, however the destinations they choose may come as a surprise!
May 1, 2014Firstly, off the back of Exponential's recent travel roadshow, Tanya Chitty from PHD Media Melbourne has been declared the winner of a $1,000 travel voucher....
Taking Stock: Why Ad Exchanges Are Not the New Wall Street
April 29, 2014Ad exchanges were presented to the advertising community as the equivalent of the financial markets; 'free markets = good'. While this analogy helped in...Popular Posts
- Featured, Opinion
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
“It is a well-worn idea that we fail to learn from...
- Featured, Research
Whitepaper: Is Viewability Valuable?
Thanks to advancements in technology, viewability has...
- Research
- Featured
The ways video is changing mobile advertising
Mobile video is booming. Mobile consumption have increased...
