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Tag Archives: Digital Advertising
Global Offices: Baltimore Edition
May 1, 2017Our “Global Offices” blog series features a Q&A each month with one of Exponential’s offices across the globe. For the month of May, we interviewed...
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 3: Changing Scopes & Shifting Slopes)
April 12, 2017Part 3: Changing Scopes and Shifting Slopes In the most recent post in this series, we looked at a model that depicted the intersection of user experience...
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 2: The Point of Equilibrium)
April 10, 2017Part 2: The Point of Equilibrium In the last post, we discussed the tradeoff of exposing personal data to garner more personalized user experiences. In...
ELI5: As an advertiser, how do I keep my ad from showing up on risky content?
April 5, 2017“Are my ads running on riskysiteX.com?” This is a question that every advertiser frantically asks when a site containing highly undesirable content...
Global Offices: Noida Edition
April 3, 2017Our “Global Offices” blog series features a Q&A each month with one of Exponential’s offices across the globe. For the month of April, we caught...Popular Posts
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How Insights Won Over Australia & New Zealand
With Exponential’s Insights Director Bryan Melmed...
