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Tag Archives: Audience Insights
Millennial Spending During the Holidays
November 28, 2016As originally featured on Multichannel Merchant. Retailers are hoping to attract all demographics during the holiday season, but millennials are a particularly...
Exponential Millennial Moms Study Featured in Business Insider
October 4, 2016Millennials, defined as those aged 18-34 in 2015, have surpassed Baby Boomers as the nation's largest living generation and are now growing into parenthood....
Marketing in the age of Brexit & consumer uncertainty
September 7, 2016How does consumer anxiety following Brexit impact advertisers? We take a look at how behavioral data can inform advertising strategies during times of...
Unmasked: The mystery of the Trump voter
July 15, 2016As originally featured in AdNews. This year’s election has broken so many rules that it barely resembles a political process. Few predicted...
2016 Exponential Australia Brand Summit
July 12, 2016Exponential Australia had the pleasure of hosting the annual 2016 Exponential Brand Summit. This two-day exclusive event was held in Hobart, Tasmania on...Popular Posts
- Featured, News
Press release: Exponential releases audience engagement study on Millennial Moms
Today, Exponential has announced the results of its...
- Events, Featured, News
Watch: “Trusting The Machine in Online Marketing” Part 2
Continuing with our “Trusting The Machine in...
- Featured, Research
And the Oscar goes to Birdman for Best Picture; how data insights can predict winner for one of Hollywood’s most prestigious awards
Can Exponential use its rich audience data to predict...
- Blog, Featured
Global Offices: Baltimore Edition
Our “Global Offices” blog series features a Q&A...
