Can Data Predict Your Tax-Filing Style? (Infographic)
ExpoHer: Celebrating the Women Leaders of Exponential
Content integration drives high engagement and favorable brand perception for Mazda
Tag Archives: Audience Insights
Millennial Holiday Travel Behavior (Infographic)
December 19, 2016We all know millennials love to travel, and we also know that travel peaks during the holidays. Thus, it's no surprise that millennials are more likely...
Millennial Spending During the Holidays
November 28, 2016As originally featured on Multichannel Merchant. Retailers are hoping to attract all demographics during the holiday season, but millennials are a particularly...
Exponential Millennial Moms Study Featured in Business Insider
October 4, 2016Millennials, defined as those aged 18-34 in 2015, have surpassed Baby Boomers as the nation's largest living generation and are now growing into parenthood....
Marketing in the age of Brexit & consumer uncertainty
September 7, 2016How does consumer anxiety following Brexit impact advertisers? We take a look at how behavioral data can inform advertising strategies during times of...
Unmasked: The mystery of the Trump voter
July 15, 2016As originally featured in AdNews. This year’s election has broken so many rules that it barely resembles a political process. Few predicted...Popular Posts
- Featured, Opinion
Viewable impressions: 3 ways the MRC lift affects the video ad industry
Last week, the Media Rating Council’s (MRC) three-month...
- Events, Featured, News
Watch: “Trusting The Machine in Online Marketing” Part 1
Exponential is excited to announce the launch of our...
- Featured, Research
Defining the male AFL Enthusiasts. Bogans or gentlemen?
Supporting a certain football code in Australia stereotypes...
- Blog, Featured
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 3: Changing Scopes & Shifting Slopes)
Part 3: Changing Scopes and Shifting Slopes In the...
