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Tag Archives: Audience Insights
Exponential Millennial Moms Study Featured in Business Insider
October 4, 2016Millennials, defined as those aged 18-34 in 2015, have surpassed Baby Boomers as the nation's largest living generation and are now growing into parenthood....
Marketing in the age of Brexit & consumer uncertainty
September 7, 2016How does consumer anxiety following Brexit impact advertisers? We take a look at how behavioral data can inform advertising strategies during times of...
Unmasked: The mystery of the Trump voter
July 15, 2016As originally featured in AdNews. This year’s election has broken so many rules that it barely resembles a political process. Few predicted...
2016 Exponential Australia Brand Summit
July 12, 2016Exponential Australia had the pleasure of hosting the annual 2016 Exponential Brand Summit. This two-day exclusive event was held in Hobart, Tasmania on...
Bryan Melmed in MediaPost: “The Emerging Trump Republican Voter Profile”
May 25, 2016What can voter data tell us about the changing demographics within the Republic Party? In his article titled "The Emerging Trump Republican Voter Profile",...Popular Posts
- Featured, News, Research
Interactive video: a powerful vehicle for brand impact
Exponential recently released the results of a study...
- Featured, News
Domain spoofing & Ads.txt (Rick Abell in The Globe and Mail)
In May 2017, the Interactive Advertising Bureau (IAB)...
- Featured, News, Research
Unmasked: The mystery of the Trump voter
As originally featured in AdNews. This year’s...
- Featured, News
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
Tribal Fusion (www.tribalfusion.com), the Exponential-owned...
