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Tag Archives: Audience Insights
Bryan Melmed in MediaPost: “The Emerging Trump Republican Voter Profile”
May 25, 2016What can voter data tell us about the changing demographics within the Republic Party? In his article titled "The Emerging Trump Republican Voter Profile",...
Exponential Interactive Named Finalist for sfBIG’s BIG Star Award
April 20, 2016Exponential recognized for its data report on Republican primary voters by the sfBIG panel of judges We are excited to announce that Exponential has been...
How biases can compromise third-party data accuracy
March 21, 2016As originally covered in iMedia Connection. In targeting with third-party demographic data, advertisers often have to trade scale for accuracy, but to...
Can Exponential’s data predict the Oscars’ Best Picture winner?
February 25, 2016This story has also been covered in Campaign US, VentureBeat, and mUmBRELLA. Can the data behind Exponential’s rich audience profiles predict who will...
Content creation for the silent-video generation by video specialist Laura Stevens
September 1, 2015The Internet Advertising Bureau reported that £442 million was spent on video ads across PC and mobile last year – up 43 per cent on the year before....Popular Posts
- Featured, News
Listen: DMN One on One Podcast ft. Bryan Melmed
As originally published on DMN. DMN’s Executive...
- Featured, News, Opinion
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
With more and more marketers seeking transparency in...
- Research
1st, 2nd, 3rd party data: what’s the difference?
Here at Exponential, we have a lot of data. We have...
- Featured, News, Opinion
Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
As originally published in Adotas. Recently, Proctor...
