The Unintended Consequences of Relying on Consent with GDPR
Video advertising campaigns easy as A-B-C (Guide)
Global Offices: Amsterdam Edition
Tag Archives: Audience Insights
Exponential Millennial Moms Study Featured in Business Insider
October 4, 2016Millennials, defined as those aged 18-34 in 2015, have surpassed Baby Boomers as the nation's largest living generation and are now growing into parenthood....
Marketing in the age of Brexit & consumer uncertainty
September 7, 2016How does consumer anxiety following Brexit impact advertisers? We take a look at how behavioral data can inform advertising strategies during times of...
Unmasked: The mystery of the Trump voter
July 15, 2016As originally featured in AdNews. This year’s election has broken so many rules that it barely resembles a political process. Few predicted...
2016 Exponential Australia Brand Summit
July 12, 2016Exponential Australia had the pleasure of hosting the annual 2016 Exponential Brand Summit. This two-day exclusive event was held in Hobart, Tasmania on...
Bryan Melmed in MediaPost: “The Emerging Trump Republican Voter Profile”
May 25, 2016What can voter data tell us about the changing demographics within the Republic Party? In his article titled "The Emerging Trump Republican Voter Profile",...Popular Posts
- Featured, Opinion
Ad Trends 2018: An uncertain industry in a state of flux
Exponential’s UK Commercial Director, Nick King,...
- Featured, Research
How can we prove that good data is, in fact, good?
Understanding users’ online interests and habits...
- Uncategorized
Exponential UK maintains JICWEBS brand safety accreditation for third year in a row!
Exponential are pleased to have passed their latest...
- Blog, Featured
ELI5: As an advertiser, how do I keep my ad from showing up on risky content?
“Are my ads running on riskysiteX.com?” This is...
