2019 Ins & Outs: Predictions for Digital Advertising and More
How does financial planning affect travel intention?
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
Tag Archives: Advertising Intelligence
Marketers: How to engage with Black Friday, Cyber Monday consumers
November 25, 2014As Black Friday and Cyber Monday shoppers are busy hunting down the best deals, marketers are busy tracking where, and how, to reach and engage with...
Press release: Exponential and XE.com announce two-year exclusive partnership for mobile web, in-app monetization
November 12, 2014Today, Exponential announced an expansion of their exclusive partnership with online foreign currency and rate exchange resource XE.com, enabling XE to...
Exponential releases findings on Millennials; identifies 12 illustrative profiles of Gen Y
November 10, 2014Marketers looking to engage with ‘Millennials’ may be missing the point. This highly desirable audience continues to evade stereotypes – for good...
Digital Video: how an engagement methodology aligns incentives for brands, publishers and consumers
October 23, 2014As consumers are speedily adopting multiple screens and devices, digital video is transforming – and so should its metrics. Exponential's chief strategy...
Press release: Exponential releases audience engagement study on Millennial Moms
October 10, 2014Today, Exponential has announced the results of its “Marketing to Millennial Mothers” study which identifies specific behaviors, interests and trends...Popular Posts
- Featured, Research
And the Oscar goes to Birdman for Best Picture; how data insights can predict winner for one of Hollywood’s most prestigious awards
Can Exponential use its rich audience data to predict...
- Blog, Featured
Global Offices: Baltimore Edition
Our “Global Offices” blog series features a Q&A...
- Blog, Featured
How to set up your digital advertising campaign for success (a video explainer)
When it comes to running great digital advertising...
- Research, Uncategorized
