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Tag Archives: Advertising Intelligence

Marketers: How to engage with Black Friday, Cyber Monday consumers

Marketers: How to engage with Black Friday, Cyber Monday consumers

November 25, 2014As Black Friday and Cyber Monday shoppers are busy hunting down the best deals, marketers are busy tracking where, and how, to reach and engage with...

Press release:  Exponential and XE.com announce two-year exclusive partnership for mobile web, in-app monetization

Press release: Exponential and XE.com announce two-year exclusive partnership for mobile web, in-app monetization

November 12, 2014Today, Exponential announced an expansion of their exclusive partnership with online foreign currency and rate exchange resource XE.com, enabling XE to...

Exponential releases findings on Millennials; identifies 12 illustrative profiles of Gen Y

Exponential releases findings on Millennials; identifies 12 illustrative profiles of Gen Y

November 10, 2014Marketers looking to engage with ‘Millennials’ may be missing the point. This highly desirable audience continues to evade stereotypes – for good...

Digital Video: how an engagement methodology aligns incentives for brands, publishers and consumers

Digital Video: how an engagement methodology aligns incentives for brands, publishers and consumers

October 23, 2014As consumers are speedily adopting multiple screens and devices, digital video is transforming – and so should its metrics. Exponential's chief strategy...

Press release: Exponential releases audience engagement study on Millennial Moms

Press release: Exponential releases audience engagement study on Millennial Moms

October 10, 2014Today, Exponential has announced the results of its “Marketing to Millennial Mothers” study which identifies specific behaviors, interests and trends...


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