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Tag Archives: Advertising Intelligence
Marketers: How to engage with Black Friday, Cyber Monday consumers
November 25, 2014As Black Friday and Cyber Monday shoppers are busy hunting down the best deals, marketers are busy tracking where, and how, to reach and engage with...
Press release: Exponential and XE.com announce two-year exclusive partnership for mobile web, in-app monetization
November 12, 2014Today, Exponential announced an expansion of their exclusive partnership with online foreign currency and rate exchange resource XE.com, enabling XE to...
Exponential releases findings on Millennials; identifies 12 illustrative profiles of Gen Y
November 10, 2014Marketers looking to engage with ‘Millennials’ may be missing the point. This highly desirable audience continues to evade stereotypes – for good...
Digital Video: how an engagement methodology aligns incentives for brands, publishers and consumers
October 23, 2014As consumers are speedily adopting multiple screens and devices, digital video is transforming – and so should its metrics. Exponential's chief strategy...
Press release: Exponential releases audience engagement study on Millennial Moms
October 10, 2014Today, Exponential has announced the results of its “Marketing to Millennial Mothers” study which identifies specific behaviors, interests and trends...Popular Posts
- Featured, News, Opinion
Doug Conely champions Machine Learning for 2017, other trends in Figaro Digital
In the latest article on Figaro Digital, titled “Ask...
- News
Exponential’s VP talks ad fraud in MediaPost
“When you get beyond 3,000, God knows what’s...
- Featured, News
Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
Former General Manager of Video Promoted to New Leadership...
- News
CP(r)E Anyone?
Bob Dees of SpotXchange has just written an interesting...
