The Unintended Consequences of Relying on Consent with GDPR
Video advertising campaigns easy as A-B-C (Guide)
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Tag Archives: Advertising Intelligence
Press release: Exponential and XE.com announce two-year exclusive partnership for mobile web, in-app monetization
November 12, 2014Today, Exponential announced an expansion of their exclusive partnership with online foreign currency and rate exchange resource XE.com, enabling XE to...
Exponential releases findings on Millennials; identifies 12 illustrative profiles of Gen Y
November 10, 2014Marketers looking to engage with ‘Millennials’ may be missing the point. This highly desirable audience continues to evade stereotypes – for good...
Digital Video: how an engagement methodology aligns incentives for brands, publishers and consumers
October 23, 2014As consumers are speedily adopting multiple screens and devices, digital video is transforming – and so should its metrics. Exponential's chief strategy...
Press release: Exponential releases audience engagement study on Millennial Moms
October 10, 2014Today, Exponential has announced the results of its “Marketing to Millennial Mothers” study which identifies specific behaviors, interests and trends...
Francesca Baker presents insights looking at the European Auto industry
September 22, 2014Francesca Baker, Insights Manager, presents an overview of the UK Auto industry. The presentation looks at the European internet users interested in the Auto...Popular Posts
- Featured, Opinion
Ad Trends 2018: An uncertain industry in a state of flux
Exponential’s UK Commercial Director, Nick King,...
- Featured, Research
How can we prove that good data is, in fact, good?
Understanding users’ online interests and habits...
- Uncategorized
Exponential UK maintains JICWEBS brand safety accreditation for third year in a row!
Exponential are pleased to have passed their latest...
- Blog, Featured
ELI5: As an advertiser, how do I keep my ad from showing up on risky content?
“Are my ads running on riskysiteX.com?” This is...
