The Unintended Consequences of Relying on Consent with GDPR
Video advertising campaigns easy as A-B-C (Guide)
Global Offices: Amsterdam Edition
Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
June 22, 2017As originally published in Adotas. Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded...
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
May 24, 2017With more and more marketers seeking transparency in the complex process of programmatic buying, Havas Group recently launched their Client Trading Solution...
Exponential Taps Geo-Behavioral Data Through Cuebiq Partnership
May 10, 2017Exponential is thrilled to announce that we have partnered with Cuebiq, the largest provider of accurate and precise location data in the U.S. Coupling...
The YouTube Boycott & Brand Management in the Age of Trump
May 2, 2017As originally posted on Exchange Wire. This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have...
Brand Safety Management Requires the Human Touch
May 2, 2017As originally posted on Digital Marketing Magazine. It's not often issues such as 'programmatic advertising' and 'brand safety' make the BBC national evening...Popular Posts
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Ad Trends 2018: An uncertain industry in a state of flux
Exponential’s UK Commercial Director, Nick King,...
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How can we prove that good data is, in fact, good?
Understanding users’ online interests and habits...
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Exponential UK maintains JICWEBS brand safety accreditation for third year in a row!
Exponential are pleased to have passed their latest...
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ELI5: As an advertiser, how do I keep my ad from showing up on risky content?
“Are my ads running on riskysiteX.com?” This is...
