Content integration drives high engagement and favorable brand perception for Mazda
Exponential wins Bronze and Silver at MMA SMARTIES Awards
2019 Ins & Outs: Predictions for Digital Advertising and More
“New Way of Mobile Engagement” (BFM 89.9FM Interview)
July 20, 2017Podcast interview with Nicole Liebmann, Head of Mobile for APAC and South Africa at Exponential, as originally featured on Malaysia's BFM 89.9FM -...
Listen: DMN One on One Podcast ft. Bryan Melmed
July 7, 2017As originally published on DMN. DMN's Executive Editor, Kim Davis, sat down with Exponential's Bryan Melmed, VP of Insights Services, to discuss human...
Long vs. short form video: considerations for marketers
July 5, 2017As originally published in Advertising Week's AW 360 and Huffington Post. For marketers, deciding between short-form and long-form video has been challenging....
Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
June 22, 2017As originally published in Adotas. Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded...
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
May 24, 2017With more and more marketers seeking transparency in the complex process of programmatic buying, Havas Group recently launched their Client Trading Solution...Popular Posts
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Machine Learning: Behind the Hype
As originally featured on The Drum. The study and application...
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The Unintended Consequences of Relying on Consent with GDPR
“It’s more likely that, a user trying to access...
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- Featured, News, Research
Pre-Inauguration Anxiety By the Numbers – How President Trump is Affecting Consumer Sentiment
As originally published on Advertising Week’s AW360 and...
