Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
Global Offices: New York City Edition
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
Facing (Augmented) Reality: Interactive Brand Experiences with VDX Face Filter
November 16, 2016So much of our time is spent on our digital screens. We interact with our computers and phones, but only in a push-form factor where we’re being led...
Machine Learning: Behind the Hype
October 20, 2016As originally featured on The Drum. The study and application of machine learning and artificial intelligence have been around for decades, yet recent...
Facebook, Measuring “Viewing” and the Quest for Real Attention
October 18, 2016Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They’ve since corrected their calculation but how closely does...
Tips for Amplifying Muted Autoplay Video Ads
October 17, 2016As originally featured in OnlineVideo.net. The phrase “silence is golden” has never been more true for advertisers and publishers than it is now. In...
Can an Industrial Design Help Marketers Learn to Trust Machines for Online Advertising Optimisation?
October 14, 2016As originally featured in Digital Marketing Magazine and Data IQ As the cost of storage and computational power has decreased in recent years so has the...Popular Posts
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Global Offices: Melbourne Edition
Our “Global Offices” blog series features a Q&A...
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Global Offices: Noida Edition
Our “Global Offices” blog series features a Q&A...
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Exponential Creates Augmented Reality Ad Experience with Face Filter VDX Ad Unit
Innovative format enables brands to produce facial...
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Exponential releases findings on Millennials; identifies 12 illustrative profiles of Gen Y
Marketers looking to engage with ‘Millennials’...
