How does financial planning affect travel intention?
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
When to Engage the Newly Engaged
Long vs. short form video: considerations for marketers
July 5, 2017As originally published in Advertising Week's AW 360 and Huffington Post. For marketers, deciding between short-form and long-form video has been challenging....
Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
June 22, 2017As originally published in Adotas. Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded...
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
May 24, 2017With more and more marketers seeking transparency in the complex process of programmatic buying, Havas Group recently launched their Client Trading Solution...
Exponential Taps Geo-Behavioral Data Through Cuebiq Partnership
May 10, 2017Exponential is thrilled to announce that we have partnered with Cuebiq, the largest provider of accurate and precise location data in the U.S. Coupling...
The YouTube Boycott & Brand Management in the Age of Trump
May 2, 2017As originally posted on Exchange Wire. This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have...Popular Posts
- Featured, News, Opinion, Research
Marketing in the age of Brexit & consumer uncertainty
How does consumer anxiety following Brexit impact...
- Featured, News
Doug Conely in iMedia Connection: “Machine learning and the customer journey”
As originally published on iMedia Connection. As we...
- Research
Exponential Insights: Winter Olympics Fans 62% More Likely to be Republican, Love Spicy Foods
If you thought that digital marketers were shying away...
- Blog, Featured
Global Offices: Emeryville Edition
Our “Global Offices” blog series features a Q&A...
