Global Offices: Atlanta Edition
How Are Consumers Commemorating Mother’s Day? (Quiz)
Partner Perspectives: Cuebiq
Exponential Taps Geo-Behavioral Data Through Cuebiq Partnership
May 10, 2017Exponential is thrilled to announce that we have partnered with Cuebiq, the largest provider of accurate and precise location data in the U.S. Coupling...
The YouTube Boycott & Brand Management in the Age of Trump
May 2, 2017As originally posted on Exchange Wire. This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have...
Brand Safety Management Requires the Human Touch
May 2, 2017As originally posted on Digital Marketing Magazine. It's not often issues such as 'programmatic advertising' and 'brand safety' make the BBC national evening...
Solving Transparency: what do you mean by ‘transparency’?
April 24, 2017As originally published in Marketing Tech. I am often asked these days about our stance on transparency – the subject comes up in RFPs and has become...
Survival strategies for media planners in the age of machine learning (Doug Conely in MarTech Series)
March 31, 2017As originally featured in MarTech Series. If you’re currently employed as a media planner or media buyer, there’s a very good chance that you won’t...Popular Posts
- Featured, News
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
Tribal Fusion (www.tribalfusion.com), the Exponential-owned...
- Featured, News, Opinion
Facebook, Measuring “Viewing” and the Quest for Real Attention
Facebook received a lot of attention over its Average...
- Blog, Featured
Expo Explains “Pre-bid”: Brand safety’s silver bullet or misconception?
With the growth of programmatic in the ad tech world,...
- Featured, Research
10 Facts: Millennial Financial Trends
Millennials differ from their boomer parents in many...
