What marketers need to know about Gen Z & brand loyalty
Global Offices: Los Angeles Edition
Global Offices: Southeast & North Asia Edition
Millennial Spending During the Holidays
November 28, 2016As originally featured on Multichannel Merchant. Retailers are hoping to attract all demographics during the holiday season, but millennials are a particularly...
Proposed IAB Ad Unit Overhaul Paves Way for Healthier Ad Ecosystem (Commentary by Exponential)
November 22, 2016In early October, after a preliminary review of the proposed IAB New Standard Ad Unit Portfolio, Exponential endorsed the guidelines and promised to follow...
Jason Bercovici in MediaPost: “Can Facebook’s Metrics Blunder Help Us To Measure Better?”
November 21, 2016As originally published in MediaPost. Facebook is in the news again, reporting ad-metric errors and inconsistencies. I think this is a great thing for...
Exponential Creates Augmented Reality Ad Experience with Face Filter VDX Ad Unit
November 21, 2016Innovative format enables brands to produce facial overlays for display and in-stream ads. EMERYVILLE, Calif. (November 21, 2016) – Exponential Interactive,...
Facing (Augmented) Reality: Interactive Brand Experiences with VDX Face Filter
November 16, 2016So much of our time is spent on our digital screens. We interact with our computers and phones, but only in a push-form factor where we’re being led...Popular Posts
- News
5 weeks to go…
There are 37 days to go until the largest online exhibition...
- News
Exponential’s VP talks ad fraud in MediaPost
“When you get beyond 3,000, God knows what’s...
- News
Infographic: Field of Marketing Dreams
Baseball is back in the US! What makes an Oakland A’s...
- Events, Featured, News
How Insights Won Over Australia & New Zealand
With Exponential’s Insights Director Bryan Melmed...
