Can Data Predict Your Tax-Filing Style? (Infographic)
ExpoHer: Celebrating the Women Leaders of Exponential
Content integration drives high engagement and favorable brand perception for Mazda
What marketers need to know about Gen Z & brand loyalty
August 18, 2017What do marketers need to know about Generation "Z", the generation that comprises of individuals generally born between 1995 and 2010? For starters, Gen...
“New Way of Mobile Engagement” (BFM 89.9FM Interview)
July 20, 2017Podcast interview with Nicole Liebmann, Head of Mobile for APAC and South Africa at Exponential, as originally featured on Malaysia's BFM 89.9FM -...
Listen: DMN One on One Podcast ft. Bryan Melmed
July 7, 2017As originally published on DMN. DMN's Executive Editor, Kim Davis, sat down with Exponential's Bryan Melmed, VP of Insights Services, to discuss human...
Long vs. short form video: considerations for marketers
July 5, 2017As originally published in Advertising Week's AW 360 and Huffington Post. For marketers, deciding between short-form and long-form video has been challenging....
Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
June 22, 2017As originally published in Adotas. Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded...Popular Posts
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When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 2: The Point of Equilibrium)
Part 2: The Point of Equilibrium In the last post,...
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With a healthy lust for roaring engines, what else do we know about Southeast Asian F1 fans?
All eyes will be on the Sepang International Circuit...
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Solving Transparency: what do you mean by ‘transparency’?
As originally published in Marketing Tech. I am often...
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Halloween VDX Face Filter: Which Monster Are You?
If you’re still undecided on this year’s Halloween...
