How to set up your digital advertising campaign for success (a video explainer)
The Unintended Consequences of Relying on Consent with GDPR
Video advertising campaigns easy as A-B-C (Guide)
Questions every marketer should ask their performance partner…(Marketer Guide)
May 17, 2017Do you know which questions you should be asking your performance partner to get the most out of your partnership? Over the past 15 years, Exponential...
Global Offices: Melbourne Edition
May 15, 2017Our “Global Offices” blog series features a Q&A each month with one of Exponential’s offices across the globe. For this mid-May special edition,...
Do You Know What Mom Really Wants for Mother’s Day? (Take the Quiz)
May 8, 2017With Mother's Day quickly approaching (that's Wednesday, May 10th or Sunday, May 14th, depending on where you live), do you know what you're getting Mom?...
Disassembling Machine Learning
May 4, 2017For most businesses, advertising is hard. That’s because, for most businesses, advertising is about finding new, unengaged, or lapsed customers, and...
The YouTube Boycott & Brand Management in the Age of Trump
May 2, 2017As originally posted on Exchange Wire. This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have...Popular Posts
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Attention Deficit Disorder in Advertising – Tyler Greer speaks at Ad Tech 2017, Sydney (Aus)
At this year’s ad:tech conference in Sydney, our...
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Exponential UK awarded IAB Gold Standard Certification
Exponential are very pleased to announce that we have...
- Featured, News, Opinion
Will the adtech industry be able to put an end to fraud?
As originally featured in Fourth Source. The adtech...
- Featured, Opinion, Research
How biases can compromise third-party data accuracy
As originally covered in iMedia Connection. In targeting...
