Exponential is excited to announce the launch of our latest video series, “Trusting The Machine in Online Marketing”. In this four part series, we explore the value of automation in the context of audience discovery, targeting and optimization in online advertising.
Data collection and analysis has grown immensely in the last few years, but many of the media and audience targeting choices are still a manual process. Digital media is moving towards an automated approach, especially with the rise of programmatic. So why is it important to trust the machine in building audiences and optimizing your online campaigns?
Watch Part 1: “Discovering Your Audience” to learn:
To learn more about how trusting the machine can help make better marketing decisions, click here!
This is the blog of Exponential Interactive Inc.,(www.exponential.com) a global provider of advertising intelligence and digital media solutions to brand advertisers.
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