Exponential is excited to announce the launch of our latest video series, “Trusting The Machine in Online Marketing”. In this four part series, we explore the value of automation in the context of audience discovery, targeting and optimization in online advertising.

Data collection and analysis has grown immensely in the last few years, but many of the media and audience targeting choices are still a manual process. Digital media is moving towards an automated approach, especially with the rise of programmatic. So why is it important to trust the machine in building audiences and optimizing your online campaigns?

Watch Part 1: “Discovering Your Audience” to learn:

• What audience discovery is and why marketers should care
• What online audiences are
• What audience evaluation is
• Why marketers need to go beyond marketing intuition
• Why we need to trust the machines to find gold

To learn more about how trusting the machine can help make better marketing decisions, click here!