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Tag Archives: Privacy

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  • Roadmap to CCPA

    In Conversation With Our Women Leaders

    March 6, 2020
  • Roadmap to CCPA

    Celebrating Lunar New Year: The Year of the Rat (Infographic)

    January 23, 2020
  • Roadmap to CCPA

    Roadmap to CCPA

    September 23, 2019


Roadmap to CCPA

Roadmap to CCPA

September 23, 2019AdExchanger recently published a good update on where things are with the California Consumer Privacy Act (CCPA). For Exponential, we’ve been compliant...

What’s “In” & “Out” for Digital Advertising in 2018?

What’s “In” & “Out” for Digital Advertising in 2018?

December 28, 2017A new year presents a fresh opportunity to grow, improve and embrace change. In 2018, what evolutions can we expect to see within the digital advertising...

When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 3: Changing Scopes & Shifting Slopes)

When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 3: Changing Scopes & Shifting Slopes)

April 12, 2017Part 3: Changing Scopes and Shifting Slopes In the most recent post in this series, we looked at a model that depicted the intersection of user experience...

When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 2: The Point of Equilibrium)

When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 2: The Point of Equilibrium)

April 10, 2017Part 2: The Point of Equilibrium In the last post, we discussed the tradeoff of exposing personal data to garner more personalized user experiences. In...

When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 1: The Tradeoff)

When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 1: The Tradeoff)

April 6, 2017Part 1: The Tradeoff I do product management for a digital marketing company. Both are domains where leveraging user data is crucial to providing more...


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