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Tag Archives: performance marketing

eMarketer’s best practices for video in 2018 seek to connect the dots across screens & formats

eMarketer’s best practices for video in 2018 seek to connect the dots across screens & formats

March 2, 2018Every year we look forward to eMarketer’s “Digital Video Advertising Best Practices” for expert recommendations shared by professionals across the...

Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)

Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)

June 22, 2017As originally published in Adotas.  Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded...

Questions every marketer should ask their performance partner…(Marketer Guide)

Questions every marketer should ask their performance partner…(Marketer Guide)

May 17, 2017Do you know which questions you should be asking your performance partner to get the most out of your partnership? Over the past 15 years, Exponential...


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