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Tag Archives: Audience Intelligence

Latest Posts

  • Trusting The Machine: Why Optimize Your Audience? (Part 4)

    In Conversation With Our Women Leaders

    March 6, 2020
  • Trusting The Machine: Why Optimize Your Audience? (Part 4)

    Celebrating Lunar New Year: The Year of the Rat (Infographic)

    January 23, 2020
  • Trusting The Machine: Why Optimize Your Audience? (Part 4)

    Roadmap to CCPA

    September 23, 2019


Trusting The Machine: Why Optimize Your Audience? (Part 4)

Trusting The Machine: Why Optimize Your Audience? (Part 4)

August 28, 2016Many of the media and audience targeting choices today are still manual. However, online marketers may be missing opportunities to speak to valuable users...

Targeting vs. Optimization (Part 3 of “Trusting The Machine”)

Targeting vs. Optimization (Part 3 of “Trusting The Machine”)

August 14, 2016What benefits can automated audience targeting provide over manual techniques? Part 3 of Exponential’s "Trusting The Machine in Online Marketing" series...

Watch: “Trusting The Machine in Online Marketing” Part 2

Watch: “Trusting The Machine in Online Marketing” Part 2

July 31, 2016Continuing with our "Trusting The Machine in Online Marketing" video series, we invite you to check out Part 2: "Understanding Audience Evaluation". In...

Watch: “Trusting The Machine in Online Marketing” Part 1

Watch: “Trusting The Machine in Online Marketing” Part 1

July 18, 2016Exponential is excited to announce the launch of our latest video series, "Trusting The Machine in Online Marketing". In this four part series, we explore...

Exponential launches AERO technology in EMENA

Exponential launches AERO technology in EMENA

March 25, 2016As originally covered in Communicate Online.  Exponential Interactive has announced the expansion of its brand performance offering into new markets across...


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