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Roadmap to CCPA
Expo Tech-spert Spotlight: Matt
Pushing Envelopes Part 2: What a Clicker Looks Like
July 5, 2011Back in January, I wrote a piece for this blog about people who click on ads. I used Exponential's insights data to profile the interests of clickers...
In the Long Run All Advertising is Digital
May 19, 2011Talking about our business under the label of internet, online or digital advertising has always bothered me. It immediately constrains your strategic...
Terence Kawaja on The SCIENCE-ification of Media
May 17, 2011OK, we missed this when it came out, so it's old news, but it is still worth taking a look at this presentation from Terence Kawaja at Luma Partners and...
Thinking Like a Publisher, Thinking Like a Marketer
April 19, 2011In previous posts (Pushing envelopes: Effective measures, and what we learn from direct mail , Daily Abdominals: Strengthening Your Torso with Tribal Fusion...
