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Case Study: 4Music, in partnership with Blowfish Digital and Firefly Video, deliver an engaging brand awareness campaign

Case Study: 4Music, in partnership with Blowfish Digital and Firefly Video, deliver an engaging brand awareness campaign

April 29, 20124Music and media agency Blowfish Digital used Exponential Interactive’s video engagement product, Firefly Video, to promote its up-coming Christmas schedule....

What audience efficiency really means for online advertising

What audience efficiency really means for online advertising

February 28, 2012I spoke on the topic of audience efficiency on the 9th February at AdMonsters OPS in London where I shared the findings and implications of our work on...

Where’s Your Energy? How data tells us who really buys energy drinks

Where’s Your Energy? How data tells us who really buys energy drinks

September 22, 2011Energy drinks are generally associated with teenagers and youth culture, but if that’s true, then how does the relatively staid Red Bull remain dominant?...


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