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Understanding the future of video advertising (Adotas Q&A with Jim Johnson)

Understanding the future of video advertising (Adotas Q&A with Jim Johnson)

September 21, 2018As VP of Account Planning at Exponential, Jim Johnson spends his days conducting consumer research and developing customer insights to support the needs...

What’s next after GDPR?

What’s next after GDPR?

July 4, 2018It’s been over one month since GDPR (General Data Protection Regulation) took effect, with global ramifications. We are now in a kind of lull, as users...

Exponential UK awarded IAB Gold Standard Certification

Exponential UK awarded IAB Gold Standard Certification

July 3, 2018Exponential are very pleased to announce that we have been awarded certification for the “Gold Standard” by IAB UK. The Gold Standard certification...

An ads.txt mid-term report

An ads.txt mid-term report

June 7, 2018In May of 2017, the Interactive Advertising Bureau Tech Lab introduced ads.txt (Authorized Digital Sellers) as tool to create greater transparency in the...

eMarketer’s best practices for video in 2018 seek to connect the dots across screens & formats

eMarketer’s best practices for video in 2018 seek to connect the dots across screens & formats

March 2, 2018Every year we look forward to eMarketer’s “Digital Video Advertising Best Practices” for expert recommendations shared by professionals across the...


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