As a technology-driven advertising company, Exponential helps advertisers build connections with their best audiences through data, creative, and machine learning automation. Driving this mission every day requires that our team members constantly have a finger on the pulse of the digital world! So when our tech savvy experts aren’t at their desks, how do they utilize technology in their personal lives? Our “Expo Tech-spert Spotlight” series seeks to answer this question!

Nicole Liebmann, Head of Sales, Australia & New Zealand (based in Sydney, Australia)

Hyper-personalized experiences are now a reality thanks to the amount of user data available. How do data and personalization factor into your daily routine?

I am a techie at heart (fun fact – I also have an IT degree) and love living in a super connected home. From my morning routine being kickstarted by my Google Home, to my lights flashing to let me know when my Uber has arrived, or even my phone telling me it’s time to leave the house if I don’t want to miss the bus – my daily routines are not only super connected, they are also hyper-personalized. It is the data about me and my routines that fuels this personalization, providing me with the best integration of technology into my life.

Favorite apps and why?

1. I’d have to say that Instagram is right up there, at the top of my list. Like ROFLing at memes? @meme_rofls is where it’s at.
2. Music is also essential so you’ll always find me on Apple Music.
3. Another great app that I’ve been using lately thanks to a client’s recommendation is Rain Parrot. There are lots of rainy days at the moment as it is winter down under [in Sydney], so the Rain Parrot is pretty handy as it tells me exactly when it is going to rain, for how long and whether it will be just a drizzle or even possibly a hail storm. 

What media formats have you been engaging with most lately? Any recommendations from your watch/read/listen list?

• Currently streaming – The Loudest Voice, City On A Hill, Power, RHOBH, and of course, a permanent resident on the streaming list – The Office (US)
• Currently listening to – Drake, Matt Corby, Donny Hathaway, Mac Miller, The Weeknd

What technological daily routine rules your life now that didn’t 5 years ago?

Generally, my life is way more connected now than it was 5 years ago. A clear difference between then and now is the amount of voice-controlled automation that is prevalent throughout my day-to-day. As an example, 5 years ago I wasn’t even really using Siri and now you’d be hard pressed to find me turning on my TV or lights at home without voice command.

What advancements in the tech space do you hope to see in the near future?

Let’s keep it real – internet quality and speeds in Australia are pretty average. I’m excited to see how the introduction of 5G will increase speeds, decrease latency and generally provide better connectivity.