Exponential are very pleased to announce that we have been awarded certification for the “Gold Standard” by IAB UK.

The Gold Standard certification shows that companies are doing the right things to help improve the industry and protect their clients. We achieved our certification by doing the following:

• Reducing ad fraud through the implementation of our support for the ads.txt initiative. This new initiative from IAB TechLab shows who is authorised to sell a specific site’s inventory and prevents the selling of spoofed or fake inventory. We are actively pushing our network publishers to add us into their ads.txt files.
• Improving the digital advertising experience by adhering to the standards set by the Coalition for Better Advertising and never using the 12 bad ads that offer people a poor digital advertising experience in desktop web or mobile web environments. All of our Video Driven Experience (VDX) units adhere to these guidelines.
• Increasing brand safety by working with JICWEBS to ensure that the Display Trading Standards Group (DTSG) Brand Safety Principles are valuable, applicable and continue to evolve with market expectations. We’ve renewed our certification for 2018 and have been certified for the last 5 years.

Although this is a UK IAB initiative, all the evidence provided is applicable globally and reflects our stance of wanting to help improve the overall advertising industry and protecting our clients from having their ads show in non-brand safe environments or with formats that disrupt the user experience.