Flowers, chocolates, romance and … families? Traditionally a romantic day, this Valentines dayta graphic looks at which online interests’ index highly against users who are looking for Valentine’s inspiration.

Children’s books and movies suggest that Valentines is taken most seriously by married couples with families, perhaps looking to inject some romantic spark, possibly with a night away in a luxury a hotel.

Japanese food is still a clear favourite in this country, being twice as popular Indian food and still three times as popular as Thai. All of this and more is revealed in the second in our series of Exponential data-graphics.