Holidays come in all shapes and sizes, and we all have our own personal preferences. But one thing we do know, is a lot of people book their holidays in January and February.

We also know, by structuring online data into a contextualised taxonomy of interests, we start to see some really interesting trends around the travel sector.

Beach goers like exercise and healthy eating while adventure thrill seekers are younger with an interest in student content and weddings. Cruisers are more family orientated looking at content around children’s movies and skiers are after the finer things in life with a trend towards steak and wine.

Find out more about different holiday goers, where they’re going, how they’re going to get there and where they’ll be staying when they arrive in this Exponential Holidata graphic.