Over the last two weeks, Tribal Fusion sales representatives have been visiting agencies across London armed with doughnuts and our audience insights guru from New York, Bryan Melmed.

Following our successful road shows in 2010 and 2011, Bryan was delivering this summer’s road show on audience insights with an Olympic twist. Audience insights can help brands learn about who their audiences really are and, using science and data, allow them to make smarter decisions when planning campaigns.

The presentation highlighted some of the misconceptions about the types of international visitors attending the Olympic Games in London this summer, showcasing just how granular Tribal Fusion can make its audience insights data.

It also showed some of the misconceptions that Londoners attending the Olympic Games have about themselves.

All in all, it was a successful week with the road show delivered to more than 15 agencies. If you missed it, don’t worry – it’s not too late. Please contact uk.salesteam@tribalfusion-corp.com to book in your road show.

In the meantime, have a look at Bryan’s brilliant presentation below.