Content integration drives high engagement and favorable brand perception for Mazda
Exponential wins Bronze and Silver at MMA SMARTIES Awards
2019 Ins & Outs: Predictions for Digital Advertising and More
Tag Archives: user experience
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Content integration drives high engagement and favorable brand perception for Mazda
January 24, 2019 -
Exponential wins Bronze and Silver at MMA SMARTIES Awards
January 23, 2019 -
2019 Ins & Outs: Predictions for Digital Advertising and More
December 20, 2018
What does Google Chrome’s built-in ad blocker mean for you?
November 15, 2017Google Chrome's built-in ad blocking feature, which is expected to be released in January 2018, will allow users to toggle a built-in blocker for sites...
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 3: Changing Scopes & Shifting Slopes)
April 12, 2017Part 3: Changing Scopes and Shifting Slopes In the most recent post in this series, we looked at a model that depicted the intersection of user experience...
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 2: The Point of Equilibrium)
April 10, 2017Part 2: The Point of Equilibrium In the last post, we discussed the tradeoff of exposing personal data to garner more personalized user experiences. In...
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 1: The Tradeoff)
April 6, 2017Part 1: The Tradeoff I do product management for a digital marketing company. Both are domains where leveraging user data is crucial to providing more...
Jason Bercovici in MediaPost: “Can Facebook’s Metrics Blunder Help Us To Measure Better?”
November 21, 2016As originally published in MediaPost. Facebook is in the news again, reporting ad-metric errors and inconsistencies. I think this is a great thing for...Popular Posts
- Featured, News, Opinion
Machine Learning: Behind the Hype
As originally featured on The Drum. The study and application...
- Featured, Opinion
The Unintended Consequences of Relying on Consent with GDPR
“It’s more likely that, a user trying to access...
- Opinion
- Featured, News, Research
Pre-Inauguration Anxiety By the Numbers – How President Trump is Affecting Consumer Sentiment
As originally published on Advertising Week’s AW360 and...
