Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
Global Offices: New York City Edition
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
Tag Archives: user experience
Latest Posts
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Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
June 22, 2017 -
Celebrating Canada 150: Beyond The Stereotypes (Infographic)
June 22, 2017 -
Global Offices: New York City Edition
June 1, 2017
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 3: Changing Scopes & Shifting Slopes)
April 12, 2017Part 3: Changing Scopes and Shifting Slopes In the most recent post in this series, we looked at a model that depicted the intersection of user experience...
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 2: The Point of Equilibrium)
April 10, 2017Part 2: The Point of Equilibrium In the last post, we discussed the tradeoff of exposing personal data to garner more personalized user experiences. In...
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 1: The Tradeoff)
April 6, 2017Part 1: The Tradeoff I do product management for a digital marketing company. Both are domains where leveraging user data is crucial to providing more...
Jason Bercovici in MediaPost: “Can Facebook’s Metrics Blunder Help Us To Measure Better?”
November 21, 2016As originally published in MediaPost. Facebook is in the news again, reporting ad-metric errors and inconsistencies. I think this is a great thing for...
Facebook, Measuring “Viewing” and the Quest for Real Attention
October 18, 2016Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They’ve since corrected their calculation but how closely does...Popular Posts
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Results of Vizu study results show high brand lift in users exposed to Firefly Video campaigns
While, traditionally, it may have been difficult to...
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Facing (Augmented) Reality: Interactive Brand Experiences with VDX Face Filter
So much of our time is spent on our digital screens....
- Research
Audience insights: Skyfall
It’s safe to say Skyfall, the latest film in the...
- News
What does your music taste say about you? Breaking stereotypes on music lovers
London –20 November 2013 – after Glastonbury tickets...
