Does Viewability Need A Health Check?
Unsung Heroes – The Sales Advocate: Maija Gwynn, Exponential
Understanding the future of video advertising (Adotas Q&A with Jim Johnson)
Tag Archives: user experience
Latest Posts
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Does Viewability Need A Health Check?
October 11, 2018 -
Unsung Heroes – The Sales Advocate: Maija Gwynn, Exponential
October 11, 2018 -
Understanding the future of video advertising (Adotas Q&A with Jim Johnson)
September 21, 2018
What does Google Chrome’s built-in ad blocker mean for you?
November 15, 2017Google Chrome's built-in ad blocking feature, which is expected to be released in January 2018, will allow users to toggle a built-in blocker for sites...
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 3: Changing Scopes & Shifting Slopes)
April 12, 2017Part 3: Changing Scopes and Shifting Slopes In the most recent post in this series, we looked at a model that depicted the intersection of user experience...
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 2: The Point of Equilibrium)
April 10, 2017Part 2: The Point of Equilibrium In the last post, we discussed the tradeoff of exposing personal data to garner more personalized user experiences. In...
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 1: The Tradeoff)
April 6, 2017Part 1: The Tradeoff I do product management for a digital marketing company. Both are domains where leveraging user data is crucial to providing more...
Jason Bercovici in MediaPost: “Can Facebook’s Metrics Blunder Help Us To Measure Better?”
November 21, 2016As originally published in MediaPost. Facebook is in the news again, reporting ad-metric errors and inconsistencies. I think this is a great thing for...Popular Posts
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Roadmap to the General Data Protection Regulation – April Progress Report
You can read our January progress report regarding...
- Blog, Featured
Global Offices: South Africa Edition
Our “Global Offices” blog series features a Q&A...
- Blog, Featured, Research
Questions every marketer should ask their performance partner…(Marketer Guide)
Do you know which questions you should be asking your...
- Blog, Featured, Opinion
Insights session highlights marketing to consumers in ‘age of anxiety’
As originally featured in The GMA. In an age of anxiety...
