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  • Content integration drives high engagement and favorable brand perception for Mazda

    Content integration drives high engagement and favorable brand perception for Mazda

  • Exponential wins Bronze and Silver at MMA SMARTIES Awards

    Exponential wins Bronze and Silver at MMA SMARTIES Awards

  • 2019 Ins & Outs: Predictions for Digital Advertising and More

    2019 Ins & Outs: Predictions for Digital Advertising and More

Tag Archives: user experience

Latest Posts

  • What does Google Chrome’s built-in ad blocker mean for you?

    Content integration drives high engagement and favorable brand perception for Mazda

    January 24, 2019
  • What does Google Chrome’s built-in ad blocker mean for you?

    Exponential wins Bronze and Silver at MMA SMARTIES Awards

    January 23, 2019
  • What does Google Chrome’s built-in ad blocker mean for you?

    2019 Ins & Outs: Predictions for Digital Advertising and More

    December 20, 2018


What does Google Chrome’s built-in ad blocker mean for you?

What does Google Chrome’s built-in ad blocker mean for you?

November 15, 2017Google Chrome's built-in ad blocking feature, which is expected to be released in January 2018, will allow users to toggle a built-in blocker for sites...

When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 3: Changing Scopes & Shifting Slopes)

When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 3: Changing Scopes & Shifting Slopes)

April 12, 2017Part 3: Changing Scopes and Shifting Slopes In the most recent post in this series, we looked at a model that depicted the intersection of user experience...

When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 2: The Point of Equilibrium)

When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 2: The Point of Equilibrium)

April 10, 2017Part 2: The Point of Equilibrium In the last post, we discussed the tradeoff of exposing personal data to garner more personalized user experiences. In...

When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 1: The Tradeoff)

When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 1: The Tradeoff)

April 6, 2017Part 1: The Tradeoff I do product management for a digital marketing company. Both are domains where leveraging user data is crucial to providing more...

Jason Bercovici in MediaPost: “Can Facebook’s Metrics Blunder Help Us To Measure Better?”

Jason Bercovici in MediaPost: “Can Facebook’s Metrics Blunder Help Us To Measure Better?”

November 21, 2016As originally published in MediaPost. Facebook is in the news again, reporting ad-metric errors and inconsistencies. I think this is a great thing for...


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