What’s next for display & programmatic advertising?
Global Offices: Madrid Edition
Data & Phish “Phans”: What Marketers Need to Know
Tag Archives: user experience
Latest Posts
-
What’s next for display & programmatic advertising?
October 19, 2017 -
Engaging in the South African Mobile Conversation
October 11, 2017 -
East vs. West: Football Fans Take Over (Infographic)
October 5, 2017
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 3: Changing Scopes & Shifting Slopes)
April 12, 2017Part 3: Changing Scopes and Shifting Slopes In the most recent post in this series, we looked at a model that depicted the intersection of user experience...
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 2: The Point of Equilibrium)
April 10, 2017Part 2: The Point of Equilibrium In the last post, we discussed the tradeoff of exposing personal data to garner more personalized user experiences. In...
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 1: The Tradeoff)
April 6, 2017Part 1: The Tradeoff I do product management for a digital marketing company. Both are domains where leveraging user data is crucial to providing more...
Jason Bercovici in MediaPost: “Can Facebook’s Metrics Blunder Help Us To Measure Better?”
November 21, 2016As originally published in MediaPost. Facebook is in the news again, reporting ad-metric errors and inconsistencies. I think this is a great thing for...
Facebook, Measuring “Viewing” and the Quest for Real Attention
October 18, 2016Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They’ve since corrected their calculation but how closely does...Popular Posts
- Featured, News
Listen: DMN One on One Podcast ft. Bryan Melmed
As originally published on DMN. DMN’s Executive...
- Featured, News, Opinion
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
With more and more marketers seeking transparency in...
- Research
1st, 2nd, 3rd party data: what’s the difference?
Here at Exponential, we have a lot of data. We have...
- Featured, News, Opinion
Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
As originally published in Adotas. Recently, Proctor...
