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Tag Archives: Optimization
Targeting vs. Optimization (Part 3 of “Trusting The Machine”)
August 14, 2016What benefits can automated audience targeting provide over manual techniques? Part 3 of Exponential’s "Trusting The Machine in Online Marketing" series...
Watch: “Trusting The Machine in Online Marketing” Part 2
July 31, 2016Continuing with our "Trusting The Machine in Online Marketing" video series, we invite you to check out Part 2: "Understanding Audience Evaluation". In...
Watch: “Trusting The Machine in Online Marketing” Part 1
July 18, 2016Exponential is excited to announce the launch of our latest video series, "Trusting The Machine in Online Marketing". In this four part series, we explore...
Exponential launches AERO technology in EMENA
March 25, 2016As originally covered in Communicate Online. Exponential Interactive has announced the expansion of its brand performance offering into new markets across...Popular Posts
- Featured, News, Opinion
Doug Conely champions Machine Learning for 2017, other trends in Figaro Digital
In the latest article on Figaro Digital, titled “Ask...
- News
Exponential’s VP talks ad fraud in MediaPost
“When you get beyond 3,000, God knows what’s...
- Featured, News
Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
Former General Manager of Video Promoted to New Leadership...
- News
CP(r)E Anyone?
Bob Dees of SpotXchange has just written an interesting...
