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Tag Archives: Optimization
Targeting vs. Optimization (Part 3 of “Trusting The Machine”)
August 14, 2016What benefits can automated audience targeting provide over manual techniques? Part 3 of Exponential’s "Trusting The Machine in Online Marketing" series...
Watch: “Trusting The Machine in Online Marketing” Part 2
July 31, 2016Continuing with our "Trusting The Machine in Online Marketing" video series, we invite you to check out Part 2: "Understanding Audience Evaluation". In...
Watch: “Trusting The Machine in Online Marketing” Part 1
July 18, 2016Exponential is excited to announce the launch of our latest video series, "Trusting The Machine in Online Marketing". In this four part series, we explore...
Exponential launches AERO technology in EMENA
March 25, 2016As originally covered in Communicate Online. Exponential Interactive has announced the expansion of its brand performance offering into new markets across...Popular Posts
- News
Viewable impressions: Doug Conely writes on sense prevailing
Throughout 2012 and 2013, the digital industry has...
- Research
Hohe Kaufkraft beim Autokauf
Mobile Endgeräte werden immer wichtiger im Autokaufprozess....
- Research
Where’s Your Energy? How data tells us who really buys energy drinks
Energy drinks are generally associated with teenagers...
- Uncategorized
Is the UK’s display viewability really in decline?
As originally featured in Marketing Tech News Earlier...
