Dispatches for the Media War Zone
Video case study: Cruise line boosts bookings, increases brand awareness & customer engagement
Why Advertisers Need to Use Data and People to Fuel the Creative Process
Tag Archives: machine learning
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Dispatches for the Media War Zone
September 20, 2017 -
Video case study: Cruise line boosts bookings, increases brand awareness & customer engagement
September 20, 2017 -
Why Advertisers Need to Use Data and People to Fuel the Creative Process
September 6, 2017
Disassembling Machine Learning
May 4, 2017For most businesses, advertising is hard. That’s because, for most businesses, advertising is about finding new, unengaged, or lapsed customers, and...
Magic & Logic (& AI!): What We Learned at CMDC 2017
April 28, 2017Exponential's Toronto team attended the CMDC (that's Canadian Media Director's Council) 2017 20/20 Vision conference on April 25th to get the scoop on...
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 3: Changing Scopes & Shifting Slopes)
April 12, 2017Part 3: Changing Scopes and Shifting Slopes In the most recent post in this series, we looked at a model that depicted the intersection of user experience...
Surviving Anxiety: 5 Anxiety Remedies for Marketers
April 11, 2017“Uncertainty is the only certainty there is, and knowing how to live with insecurity is the only security.” –John Allen Paulos The realization that...
Survival strategies for media planners in the age of machine learning (Doug Conely in MarTech Series)
March 31, 2017As originally featured in MarTech Series. If you’re currently employed as a media planner or media buyer, there’s a very good chance that you won’t...Popular Posts
- Opinion
Hype – Can’t live with it, can’t live without it
Hype is a funny old thing in this peculiar industry...
- Blog, Opinion, Uncategorized
A Brand’s Five Seconds Of Fame. Is It Enough?
Five seconds, is that enough for a brand to tell its...
- Blog, Featured
Global Offices: New York City Edition
Our “Global Offices” blog series features a Q&A...
- News
Talking paid media at Digital Strategy Conference in Ottawa
Exponential will be sponsoring Digital Strategy Conference...
