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Tag Archives: Insights

Data vs creativity

Data vs creativity

August 16, 2013Earlier this month Marketing Magazine featured an article written by Exponentials CMO, Phil Buxton highlighting the topic “Data vs creativity: Intelligent...

Connecting brands to back to school shoppers

Connecting brands to back to school shoppers

August 16, 2013School’s out for summer, but for brands and retailers barely a day passes before thoughts turn to the pending school year.  Why? Because it is such...

Exponential explores the link between sporting interests and online behaviour

Exponential explores the link between sporting interests and online behaviour

August 15, 2013Francesca Baker, Insights Manager at Exponential, was recently featured in Marketing Week looking at the link between sporting interests and online behaviour. The...

Exponential celebrates the 65th anniversary of the NHS

Exponential celebrates the 65th anniversary of the NHS

August 15, 2013Earlier this month Exponential wrote an article celebrating the 65th birthday of the NHS. Exponential analysed online behaviour (anonymously) of over 1.8...

Size isn’t everything: Deriving audience insights from big data

Size isn’t everything: Deriving audience insights from big data

May 8, 2013Every day human beings create 2.5 quintillion bytes of data. But, as the adage goes (albeit usually in a different context), it’s not the size, it’s...


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This is the blog of Exponential Interactive Inc.,(www.exponential.com) a global provider of advertising intelligence and digital media solutions to brand advertisers.

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