In Conversation With Our Women Leaders
Roadmap to CCPA
Expo Tech-spert Spotlight: Matt
Tag Archives: Insights
Data vs creativity
August 16, 2013Earlier this month Marketing Magazine featured an article written by Exponentials CMO, Phil Buxton highlighting the topic “Data vs creativity: Intelligent...
Connecting brands to back to school shoppers
August 16, 2013School’s out for summer, but for brands and retailers barely a day passes before thoughts turn to the pending school year. Why? Because it is such...
Exponential explores the link between sporting interests and online behaviour
August 15, 2013Francesca Baker, Insights Manager at Exponential, was recently featured in Marketing Week looking at the link between sporting interests and online behaviour. The...Exponential celebrates the 65th anniversary of the NHS
August 15, 2013Earlier this month Exponential wrote an article celebrating the 65th birthday of the NHS. Exponential analysed online behaviour (anonymously) of over 1.8...
Size isn’t everything: Deriving audience insights from big data
May 8, 2013Every day human beings create 2.5 quintillion bytes of data. But, as the adage goes (albeit usually in a different context), it’s not the size, it’s...Popular Posts
- News
Viewable impressions: Doug Conely writes on sense prevailing
Throughout 2012 and 2013, the digital industry has...
- Research
Hohe Kaufkraft beim Autokauf
Mobile Endgeräte werden immer wichtiger im Autokaufprozess....
- Research
Where’s Your Energy? How data tells us who really buys energy drinks
Energy drinks are generally associated with teenagers...
- Uncategorized
Is the UK’s display viewability really in decline?
As originally featured in Marketing Tech News Earlier...
