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Tag Archives: Insights
Data vs creativity
August 16, 2013Earlier this month Marketing Magazine featured an article written by Exponentials CMO, Phil Buxton highlighting the topic “Data vs creativity: Intelligent...
Connecting brands to back to school shoppers
August 16, 2013School’s out for summer, but for brands and retailers barely a day passes before thoughts turn to the pending school year. Why? Because it is such...
Exponential explores the link between sporting interests and online behaviour
August 15, 2013Francesca Baker, Insights Manager at Exponential, was recently featured in Marketing Week looking at the link between sporting interests and online behaviour. The...Exponential celebrates the 65th anniversary of the NHS
August 15, 2013Earlier this month Exponential wrote an article celebrating the 65th birthday of the NHS. Exponential analysed online behaviour (anonymously) of over 1.8...
Size isn’t everything: Deriving audience insights from big data
May 8, 2013Every day human beings create 2.5 quintillion bytes of data. But, as the adage goes (albeit usually in a different context), it’s not the size, it’s...Popular Posts
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Roadmap to CCPA
AdExchanger recently published a good update on where...
- Research
Marketing to self-absorbed selfie takers, hashtag obsessors – the Millennial generation
Millennials are lazy and self-absorbed, often found...
- News
Exponential shows off its data at the Festival of Media
Exponential is delighted to announce its partnership...
- Blog, News
Exponential has been recognized and certified as a Great Place to Work®!
Exponential is proud to share that we have been certified...
