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Tag Archives: Insights
Data vs creativity
August 16, 2013Earlier this month Marketing Magazine featured an article written by Exponentials CMO, Phil Buxton highlighting the topic “Data vs creativity: Intelligent...
Connecting brands to back to school shoppers
August 16, 2013School’s out for summer, but for brands and retailers barely a day passes before thoughts turn to the pending school year. Why? Because it is such...
Exponential explores the link between sporting interests and online behaviour
August 15, 2013Francesca Baker, Insights Manager at Exponential, was recently featured in Marketing Week looking at the link between sporting interests and online behaviour. The...Exponential celebrates the 65th anniversary of the NHS
August 15, 2013Earlier this month Exponential wrote an article celebrating the 65th birthday of the NHS. Exponential analysed online behaviour (anonymously) of over 1.8...
Size isn’t everything: Deriving audience insights from big data
May 8, 2013Every day human beings create 2.5 quintillion bytes of data. But, as the adage goes (albeit usually in a different context), it’s not the size, it’s...Popular Posts
- Featured, News, Opinion
Doug Conely champions Machine Learning for 2017, other trends in Figaro Digital
In the latest article on Figaro Digital, titled “Ask...
- News
Exponential’s VP talks ad fraud in MediaPost
“When you get beyond 3,000, God knows what’s...
- Featured, News
Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
Former General Manager of Video Promoted to New Leadership...
- News
CP(r)E Anyone?
Bob Dees of SpotXchange has just written an interesting...
