Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
Global Offices: New York City Edition
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
Tag Archives: Insights
Data vs creativity
August 16, 2013Earlier this month Marketing Magazine featured an article written by Exponentials CMO, Phil Buxton highlighting the topic “Data vs creativity: Intelligent...
Connecting brands to back to school shoppers
August 16, 2013School’s out for summer, but for brands and retailers barely a day passes before thoughts turn to the pending school year. Why? Because it is such...
Exponential explores the link between sporting interests and online behaviour
August 15, 2013Francesca Baker, Insights Manager at Exponential, was recently featured in Marketing Week looking at the link between sporting interests and online behaviour. The...Exponential celebrates the 65th anniversary of the NHS
August 15, 2013Earlier this month Exponential wrote an article celebrating the 65th birthday of the NHS. Exponential analysed online behaviour (anonymously) of over 1.8...
Size isn’t everything: Deriving audience insights from big data
May 8, 2013Every day human beings create 2.5 quintillion bytes of data. But, as the adage goes (albeit usually in a different context), it’s not the size, it’s...Popular Posts
- Blog, Research
Do You Know What Mom Really Wants for Mother’s Day? (Take the Quiz)
With Mother’s Day quickly approaching (that’s...
- Research
Results of Vizu study results show high brand lift in users exposed to Firefly Video campaigns
While, traditionally, it may have been difficult to...
- Featured, News
Facing (Augmented) Reality: Interactive Brand Experiences with VDX Face Filter
So much of our time is spent on our digital screens....
- Research
Audience insights: Skyfall
It’s safe to say Skyfall, the latest film in the...
