Understanding the future of video advertising (Adotas Q&A with Jim Johnson)
Global Offices: Emeryville Edition
How to set up your digital advertising campaign for success (a video explainer)
Tag Archives: Insights
Data vs creativity
August 16, 2013Earlier this month Marketing Magazine featured an article written by Exponentials CMO, Phil Buxton highlighting the topic “Data vs creativity: Intelligent...
Connecting brands to back to school shoppers
August 16, 2013School’s out for summer, but for brands and retailers barely a day passes before thoughts turn to the pending school year. Why? Because it is such...
Exponential explores the link between sporting interests and online behaviour
August 15, 2013Francesca Baker, Insights Manager at Exponential, was recently featured in Marketing Week looking at the link between sporting interests and online behaviour. The...Exponential celebrates the 65th anniversary of the NHS
August 15, 2013Earlier this month Exponential wrote an article celebrating the 65th birthday of the NHS. Exponential analysed online behaviour (anonymously) of over 1.8...
Size isn’t everything: Deriving audience insights from big data
May 8, 2013Every day human beings create 2.5 quintillion bytes of data. But, as the adage goes (albeit usually in a different context), it’s not the size, it’s...Popular Posts
- Featured, Opinion, Research
How biases can compromise third-party data accuracy
As originally covered in iMedia Connection. In targeting...
- Featured, News, Opinion
Will the adtech industry be able to put an end to fraud?
As originally featured in Fourth Source. The adtech...
- Blog, Featured
Partner Perspectives: Cuebiq
Exponential partners with Cuebiq to leverage unprecedented...
- Featured, News
Tips for Amplifying Muted Autoplay Video Ads
As originally featured in OnlineVideo.net. The phrase...
