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Tag Archives: Exponential
Instream vs Outstream? Laura Stevens, Video Specialist has her say
July 24, 2015The definition of what constitutes a video ad seems to widen almost monthly as new formats come online. Similarly, the industry’s metrics are often evolving...
It was nice while it lasted – a paean (or eulogy?) to the Open Internet
July 23, 2015Adtech is not an easy business. Sure, maybe 5 years ago, it seemed easy enough to cobble together a network proposition with a bit of data, and the money...
The Internet of Things and its impact on marketing
July 16, 2015The Internet of Things (“IoT”), or the increasing number of types of devices and other things with internet connectivity that can send and receive...Exponential is pleased to announce we’ve been awarded the DTSG Brand Safety Seal with JICWEBS
June 18, 2015We work in an industry where transparency has traditionally been difficult to come by and this has only become more difficult to police as ad-tech and...
Press release: Exponential launches VDX, proprietary video formats to provide single brand experience across multiple screens
April 22, 2015Today, Exponential is proud to announce the launch of our proprietary, scalable video ad formats, VDX. VDX was developed with the ultimate purpose of...Popular Posts
- Featured, News, Research
Interactive video: a powerful vehicle for brand impact
Exponential recently released the results of a study...
- Featured, News
Domain spoofing & Ads.txt (Rick Abell in The Globe and Mail)
In May 2017, the Interactive Advertising Bureau (IAB)...
- Featured, News, Research
Unmasked: The mystery of the Trump voter
As originally featured in AdNews. This year’s...
- Featured, News
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
Tribal Fusion (www.tribalfusion.com), the Exponential-owned...
