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Tag Archives: Exponential
Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads
April 13, 2016 Today, Exponential has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good...
Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
April 5, 2016Former General Manager of Video Promoted to New Leadership Role. As featured on Business Wire, MarTech Advisor and Ad Tech Daily. EMERYVILLE, CA –...
Can Exponential’s data predict the Oscars’ Best Picture winner?
February 25, 2016This story has also been covered in Campaign US, VentureBeat, and mUmBRELLA. Can the data behind Exponential’s rich audience profiles predict who will...
Engagement is a better route to campaign accuracy than big data alone
February 23, 2016As originally covered in Econsultancy. It still surprises me that audience engagement remains overlooked as a key metric for campaign success, because...
Exponential Interactive Appoints Jessica Batt as New Global Marketing Director
February 10, 2016Former APAC Marketing Director promoted to new global role EMERYVILLE, CA - Exponential Interactive, one of the largest leading global providers of digital...Popular Posts
- News
Viewable impressions: Doug Conely writes on sense prevailing
Throughout 2012 and 2013, the digital industry has...
- Research
Hohe Kaufkraft beim Autokauf
Mobile Endgeräte werden immer wichtiger im Autokaufprozess....
- Research
Where’s Your Energy? How data tells us who really buys energy drinks
Energy drinks are generally associated with teenagers...
- Uncategorized
Is the UK’s display viewability really in decline?
As originally featured in Marketing Tech News Earlier...
