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Tag Archives: Exponential

Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads

Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads

April 13, 2016 Today, Exponential has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good...

Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy

Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy

April 5, 2016Former General Manager of Video Promoted to New Leadership Role. As featured on Business Wire, MarTech Advisor and Ad Tech Daily. EMERYVILLE, CA –...

Can Exponential’s data predict the Oscars’ Best Picture winner?

Can Exponential’s data predict the Oscars’ Best Picture winner?

February 25, 2016This story has also been covered in Campaign US, VentureBeat, and mUmBRELLA. Can the data behind Exponential’s rich audience profiles predict who will...

Engagement is a better route to campaign accuracy than big data alone

Engagement is a better route to campaign accuracy than big data alone

February 23, 2016As originally covered in Econsultancy.   It still surprises me that audience engagement remains overlooked as a key metric for campaign success, because...

Exponential Interactive Appoints Jessica Batt as New Global Marketing Director

Exponential Interactive Appoints Jessica Batt as New Global Marketing Director

February 10, 2016Former APAC Marketing Director promoted to new global role EMERYVILLE, CA -  Exponential Interactive, one of the largest leading global providers of digital...


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This is the blog of Exponential Interactive Inc.,(www.exponential.com) a global provider of advertising intelligence and digital media solutions to brand advertisers.

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    Doug Conely champions Machine Learning for 2017, other trends in Figaro Digital

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  • Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
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    Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy

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