The Unintended Consequences of Relying on Consent with GDPR
Video advertising campaigns easy as A-B-C (Guide)
Global Offices: Amsterdam Edition
Tag Archives: Exponential
Data reveals iPad user behavior for Californians
August 5, 2015Apple’s iPad and its unexpected impact on marketing When Steve Jobs introduced the iPad in January of 2010, tech critics and consumers alike were incredulous....
Instream vs Outstream? Laura Stevens, Video Specialist has her say
July 24, 2015The definition of what constitutes a video ad seems to widen almost monthly as new formats come online. Similarly, the industry’s metrics are often evolving...
It was nice while it lasted – a paean (or eulogy?) to the Open Internet
July 23, 2015Adtech is not an easy business. Sure, maybe 5 years ago, it seemed easy enough to cobble together a network proposition with a bit of data, and the money...
The Internet of Things and its impact on marketing
July 16, 2015The Internet of Things (“IoT”), or the increasing number of types of devices and other things with internet connectivity that can send and receive...Exponential is pleased to announce we’ve been awarded the DTSG Brand Safety Seal with JICWEBS
June 18, 2015We work in an industry where transparency has traditionally been difficult to come by and this has only become more difficult to police as ad-tech and...Popular Posts
- Featured, Opinion
Ad Trends 2018: An uncertain industry in a state of flux
Exponential’s UK Commercial Director, Nick King,...
- Featured, Research
How can we prove that good data is, in fact, good?
Understanding users’ online interests and habits...
- Uncategorized
Exponential UK maintains JICWEBS brand safety accreditation for third year in a row!
Exponential are pleased to have passed their latest...
- Blog, Featured
ELI5: As an advertiser, how do I keep my ad from showing up on risky content?
“Are my ads running on riskysiteX.com?” This is...
