Does Viewability Need A Health Check?
Unsung Heroes – The Sales Advocate: Maija Gwynn, Exponential
Understanding the future of video advertising (Adotas Q&A with Jim Johnson)
Tag Archives: Exponential
Content creation for the silent-video generation by video specialist Laura Stevens
September 1, 2015The Internet Advertising Bureau reported that £442 million was spent on video ads across PC and mobile last year – up 43 per cent on the year before....
Trustworthy Accountability Group (TAG) deems Exponential QAG certified
August 13, 2015We're proud to announce that Exponential is now QAG (Quality Assurance Guidelines) certified. What does this mean? TAG's (Trustworthy Accountability Group)...
Data reveals iPad user behavior for Californians
August 5, 2015Apple’s iPad and its unexpected impact on marketing When Steve Jobs introduced the iPad in January of 2010, tech critics and consumers alike were incredulous....
Instream vs Outstream? Laura Stevens, Video Specialist has her say
July 24, 2015The definition of what constitutes a video ad seems to widen almost monthly as new formats come online. Similarly, the industry’s metrics are often evolving...
It was nice while it lasted – a paean (or eulogy?) to the Open Internet
July 23, 2015Adtech is not an easy business. Sure, maybe 5 years ago, it seemed easy enough to cobble together a network proposition with a bit of data, and the money...Popular Posts
- Blog, Featured
Roadmap to the General Data Protection Regulation – April Progress Report
You can read our January progress report regarding...
- Blog, Featured
Global Offices: South Africa Edition
Our “Global Offices” blog series features a Q&A...
- Blog, Featured, Opinion
Insights session highlights marketing to consumers in ‘age of anxiety’
As originally featured in The GMA. In an age of anxiety...
- Blog, Featured, Research
Questions every marketer should ask their performance partner…(Marketer Guide)
Do you know which questions you should be asking your...
