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Tag Archives: Exponential
Content creation for the silent-video generation by video specialist Laura Stevens
September 1, 2015The Internet Advertising Bureau reported that £442 million was spent on video ads across PC and mobile last year – up 43 per cent on the year before....
Trustworthy Accountability Group (TAG) deems Exponential QAG certified
August 13, 2015We're proud to announce that Exponential is now QAG (Quality Assurance Guidelines) certified. What does this mean? TAG's (Trustworthy Accountability Group)...
Data reveals iPad user behavior for Californians
August 5, 2015Apple’s iPad and its unexpected impact on marketing When Steve Jobs introduced the iPad in January of 2010, tech critics and consumers alike were incredulous....
Instream vs Outstream? Laura Stevens, Video Specialist has her say
July 24, 2015The definition of what constitutes a video ad seems to widen almost monthly as new formats come online. Similarly, the industry’s metrics are often evolving...
It was nice while it lasted – a paean (or eulogy?) to the Open Internet
July 23, 2015Adtech is not an easy business. Sure, maybe 5 years ago, it seemed easy enough to cobble together a network proposition with a bit of data, and the money...Popular Posts
- Featured, News
Press release: Exponential releases audience engagement study on Millennial Moms
Today, Exponential has announced the results of its...
- Events, Featured, News
Watch: “Trusting The Machine in Online Marketing” Part 2
Continuing with our “Trusting The Machine in...
- Featured, Research
And the Oscar goes to Birdman for Best Picture; how data insights can predict winner for one of Hollywood’s most prestigious awards
Can Exponential use its rich audience data to predict...
- Blog, Featured
Global Offices: Baltimore Edition
Our “Global Offices” blog series features a Q&A...
