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Content integration drives high engagement and favorable brand perception for Mazda
Tag Archives: Engagement
MTV shows a 19.5% brand lift using Firefly Video engagement platform
August 13, 2012Firefly Video, the engagement video platform owned by Exponential, global provider of advertising intelligence and digital media solutions to brand advertisers,...
Mediacom wins International Firefly Video of the Month for Seat Ibiza campaign
August 2, 2012Firefly Video, the engagement video platform owned by Exponential, a global provider of advertising intelligence and digital media solutions to brand...
Mindshare and Land Rover use brand awareness survey tool, Vizu, on Firefly Video campaign to measure brand lift
July 17, 2012Firefly Video, Tribal Fusion’s video engagement platform, and an Exponential division, has delivered a branding campaign for Land Rover that showed a...
Case Study: 4Music, in partnership with Blowfish Digital and Firefly Video, deliver an engaging brand awareness campaign
April 29, 20124Music and media agency Blowfish Digital used Exponential Interactive’s video engagement product, Firefly Video, to promote its up-coming Christmas schedule....
CP(r)E Anyone?
July 18, 2011Bob Dees of SpotXchange has just written an interesting piece on cost per engagement ad pricing. The general argument is that advertisers should only...Popular Posts
- Featured, Opinion
Viewable impressions: 3 ways the MRC lift affects the video ad industry
Last week, the Media Rating Council’s (MRC) three-month...
- Events, Featured, News
Watch: “Trusting The Machine in Online Marketing” Part 1
Exponential is excited to announce the launch of our...
- Featured, Research
Defining the male AFL Enthusiasts. Bogans or gentlemen?
Supporting a certain football code in Australia stereotypes...
- Blog, Featured
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 3: Changing Scopes & Shifting Slopes)
Part 3: Changing Scopes and Shifting Slopes In the...
