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Tag Archives: Engagement
Mindshare and Land Rover use brand awareness survey tool, Vizu, on Firefly Video campaign to measure brand lift
July 17, 2012Firefly Video, Tribal Fusion’s video engagement platform, and an Exponential division, has delivered a branding campaign for Land Rover that showed a...
Case Study: 4Music, in partnership with Blowfish Digital and Firefly Video, deliver an engaging brand awareness campaign
April 29, 20124Music and media agency Blowfish Digital used Exponential Interactive’s video engagement product, Firefly Video, to promote its up-coming Christmas schedule....
CP(r)E Anyone?
July 18, 2011Bob Dees of SpotXchange has just written an interesting piece on cost per engagement ad pricing. The general argument is that advertisers should only...Popular Posts
- Featured, News
Press release: Exponential releases audience engagement study on Millennial Moms
Today, Exponential has announced the results of its...
- Events, Featured, News
Watch: “Trusting The Machine in Online Marketing” Part 2
Continuing with our “Trusting The Machine in...
- Featured, Research
And the Oscar goes to Birdman for Best Picture; how data insights can predict winner for one of Hollywood’s most prestigious awards
Can Exponential use its rich audience data to predict...
- Blog, Featured
Global Offices: Baltimore Edition
Our “Global Offices” blog series features a Q&A...
