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Tag Archives: Engagement
Case Study: 4Music, in partnership with Blowfish Digital and Firefly Video, deliver an engaging brand awareness campaign
April 29, 20124Music and media agency Blowfish Digital used Exponential Interactive’s video engagement product, Firefly Video, to promote its up-coming Christmas schedule....
CP(r)E Anyone?
July 18, 2011Bob Dees of SpotXchange has just written an interesting piece on cost per engagement ad pricing. The general argument is that advertisers should only...Popular Posts
- Featured, News, Research
Interactive video: a powerful vehicle for brand impact
Exponential recently released the results of a study...
- Featured, News
Domain spoofing & Ads.txt (Rick Abell in The Globe and Mail)
In May 2017, the Interactive Advertising Bureau (IAB)...
- Featured, News, Research
Unmasked: The mystery of the Trump voter
As originally featured in AdNews. This year’s...
- Featured, News
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
Tribal Fusion (www.tribalfusion.com), the Exponential-owned...
