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Tag Archives: Engagement
MTV shows a 19.5% brand lift using Firefly Video engagement platform
August 13, 2012Firefly Video, the engagement video platform owned by Exponential, global provider of advertising intelligence and digital media solutions to brand advertisers,...
Mediacom wins International Firefly Video of the Month for Seat Ibiza campaign
August 2, 2012Firefly Video, the engagement video platform owned by Exponential, a global provider of advertising intelligence and digital media solutions to brand...
Mindshare and Land Rover use brand awareness survey tool, Vizu, on Firefly Video campaign to measure brand lift
July 17, 2012Firefly Video, Tribal Fusion’s video engagement platform, and an Exponential division, has delivered a branding campaign for Land Rover that showed a...
Case Study: 4Music, in partnership with Blowfish Digital and Firefly Video, deliver an engaging brand awareness campaign
April 29, 20124Music and media agency Blowfish Digital used Exponential Interactive’s video engagement product, Firefly Video, to promote its up-coming Christmas schedule....
CP(r)E Anyone?
July 18, 2011Bob Dees of SpotXchange has just written an interesting piece on cost per engagement ad pricing. The general argument is that advertisers should only...Popular Posts
- News
Viewable impressions: Doug Conely writes on sense prevailing
Throughout 2012 and 2013, the digital industry has...
- Research
Hohe Kaufkraft beim Autokauf
Mobile Endgeräte werden immer wichtiger im Autokaufprozess....
- Research
Where’s Your Energy? How data tells us who really buys energy drinks
Energy drinks are generally associated with teenagers...
- Uncategorized
Is the UK’s display viewability really in decline?
As originally featured in Marketing Tech News Earlier...
