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Tag Archives: Engagement
Facing (Augmented) Reality: Interactive Brand Experiences with VDX Face Filter
November 16, 2016So much of our time is spent on our digital screens. We interact with our computers and phones, but only in a push-form factor where we’re being led...
All Video May Not Be The Answer For Some Publishers
August 2, 2016As originally published in MediaPost Online Video Daily. There has been a lot of buzz lately around video content in the publishing world. Some...
Digital Advertising in the Time of Attention Deficits
July 29, 2016It’s been argued that in the information age, attention is the new scarcity. In this digital era where many people spend the majority of their waking...
Exponential Interactive Appoints Danielle Cravatt as US Head of Sales
May 17, 2016Former VP of Sales, Southwest, appointed to US Head of Sales EMERYVILLE, Calif. (May 17, 2016) -- Exponential Interactive, one of the largest leading global...
The Magnetism of Authenticity
May 9, 2016It was just over a year ago I first saw the RFPs coming through the door from sophisticated advertisers looking for “authentic experiences”. Now those...Popular Posts
- Featured, News, Opinion
Doug Conely champions Machine Learning for 2017, other trends in Figaro Digital
In the latest article on Figaro Digital, titled “Ask...
- News
Exponential’s VP talks ad fraud in MediaPost
“When you get beyond 3,000, God knows what’s...
- Featured, News
Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
Former General Manager of Video Promoted to New Leadership...
- News
CP(r)E Anyone?
Bob Dees of SpotXchange has just written an interesting...
