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Tag Archives: Engagement
Exponential Interactive Appoints Danielle Cravatt as US Head of Sales
May 17, 2016Former VP of Sales, Southwest, appointed to US Head of Sales EMERYVILLE, Calif. (May 17, 2016) -- Exponential Interactive, one of the largest leading global...
The Magnetism of Authenticity
May 9, 2016It was just over a year ago I first saw the RFPs coming through the door from sophisticated advertisers looking for “authentic experiences”. Now those...
Interactive video: a powerful vehicle for brand impact
May 3, 2016Exponential recently released the results of a study conducted by research firm EyeSee, which investigated the effectiveness of VDX interactive video ad...
The Hub discusses marketing tech challenges and opportunities with Ittai Shiu
April 25, 2016The Hub takes five minutes with Ittai Shiu, VP Creative Strategy at Exponential, to discuss current and coming challenges in marketing tech. What are...
Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads
April 13, 2016 Today, Exponential has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good...Popular Posts
- Featured, News
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
Tribal Fusion (www.tribalfusion.com), the Exponential-owned...
- Featured, News, Opinion
Facebook, Measuring “Viewing” and the Quest for Real Attention
Facebook received a lot of attention over its Average...
- Blog, Featured
Expo Explains “Pre-bid”: Brand safety’s silver bullet or misconception?
With the growth of programmatic in the ad tech world,...
- Featured, Research
10 Facts: Millennial Financial Trends
Millennials differ from their boomer parents in many...
