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Tag Archives: Engagement
Facing (Augmented) Reality: Interactive Brand Experiences with VDX Face Filter
November 16, 2016So much of our time is spent on our digital screens. We interact with our computers and phones, but only in a push-form factor where we’re being led...
All Video May Not Be The Answer For Some Publishers
August 2, 2016As originally published in MediaPost Online Video Daily. There has been a lot of buzz lately around video content in the publishing world. Some...
Digital Advertising in the Time of Attention Deficits
July 29, 2016It’s been argued that in the information age, attention is the new scarcity. In this digital era where many people spend the majority of their waking...
Exponential Interactive Appoints Danielle Cravatt as US Head of Sales
May 17, 2016Former VP of Sales, Southwest, appointed to US Head of Sales EMERYVILLE, Calif. (May 17, 2016) -- Exponential Interactive, one of the largest leading global...
The Magnetism of Authenticity
May 9, 2016It was just over a year ago I first saw the RFPs coming through the door from sophisticated advertisers looking for “authentic experiences”. Now those...Popular Posts
- News
Viewable impressions: Doug Conely writes on sense prevailing
Throughout 2012 and 2013, the digital industry has...
- Research
Hohe Kaufkraft beim Autokauf
Mobile Endgeräte werden immer wichtiger im Autokaufprozess....
- Research
Where’s Your Energy? How data tells us who really buys energy drinks
Energy drinks are generally associated with teenagers...
- Uncategorized
Is the UK’s display viewability really in decline?
As originally featured in Marketing Tech News Earlier...
