Understanding the future of video advertising (Adotas Q&A with Jim Johnson)
Global Offices: Emeryville Edition
How to set up your digital advertising campaign for success (a video explainer)
Tag Archives: Engagement
Exponential Interactive Appoints Danielle Cravatt as US Head of Sales
May 17, 2016Former VP of Sales, Southwest, appointed to US Head of Sales EMERYVILLE, Calif. (May 17, 2016) -- Exponential Interactive, one of the largest leading global...
The Magnetism of Authenticity
May 9, 2016It was just over a year ago I first saw the RFPs coming through the door from sophisticated advertisers looking for “authentic experiences”. Now those...
Interactive video: a powerful vehicle for brand impact
May 3, 2016Exponential recently released the results of a study conducted by research firm EyeSee, which investigated the effectiveness of VDX interactive video ad...
The Hub discusses marketing tech challenges and opportunities with Ittai Shiu
April 25, 2016The Hub takes five minutes with Ittai Shiu, VP Creative Strategy at Exponential, to discuss current and coming challenges in marketing tech. What are...
Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads
April 13, 2016 Today, Exponential has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good...Popular Posts
- Featured, Opinion, Research
How biases can compromise third-party data accuracy
As originally covered in iMedia Connection. In targeting...
- Featured, News, Opinion
Will the adtech industry be able to put an end to fraud?
As originally featured in Fourth Source. The adtech...
- Blog, Featured
Partner Perspectives: Cuebiq
Exponential partners with Cuebiq to leverage unprecedented...
- Featured, News
Tips for Amplifying Muted Autoplay Video Ads
As originally featured in OnlineVideo.net. The phrase...
