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Tag Archives: Engagement
Interactive video: a powerful vehicle for brand impact
May 3, 2016Exponential recently released the results of a study conducted by research firm EyeSee, which investigated the effectiveness of VDX interactive video ad...
The Hub discusses marketing tech challenges and opportunities with Ittai Shiu
April 25, 2016The Hub takes five minutes with Ittai Shiu, VP Creative Strategy at Exponential, to discuss current and coming challenges in marketing tech. What are...
Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads
April 13, 2016 Today, Exponential has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good...
Engagement is a better route to campaign accuracy than big data alone
February 23, 2016As originally covered in Econsultancy. It still surprises me that audience engagement remains overlooked as a key metric for campaign success, because...
Exponential Interactive Appoints Jessica Batt as New Global Marketing Director
February 10, 2016Former APAC Marketing Director promoted to new global role EMERYVILLE, CA - Exponential Interactive, one of the largest leading global providers of digital...Popular Posts
- News
Think you know your audience? Exponential adds the data to ad:tech Sydney
At ad:tech Sydney last week, you might have noticed...
- Research
At the 50 yard line – what your favorite NFL team really says about you
Imagine you’re standing on 50 yard line of Mile High...
- Featured, News
Exponential Interactive Appoints Jessica Batt as New Global Marketing Director
Former APAC Marketing Director promoted to new global...
- Events, Featured, News
Exponential Interactive Named Finalist for sfBIG’s BIG Star Award
Exponential recognized for its data report on Republican...
