Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
When to Engage the Newly Engaged
Where Are Consumers Doing Their Halloween Shopping? (Take the quiz!)
Tag Archives: Engagement
Digital Advertising in the Time of Attention Deficits
July 29, 2016It’s been argued that in the information age, attention is the new scarcity. In this digital era where many people spend the majority of their waking...
Exponential Interactive Appoints Danielle Cravatt as US Head of Sales
May 17, 2016Former VP of Sales, Southwest, appointed to US Head of Sales EMERYVILLE, Calif. (May 17, 2016) -- Exponential Interactive, one of the largest leading global...
The Magnetism of Authenticity
May 9, 2016It was just over a year ago I first saw the RFPs coming through the door from sophisticated advertisers looking for “authentic experiences”. Now those...
Interactive video: a powerful vehicle for brand impact
May 3, 2016Exponential recently released the results of a study conducted by research firm EyeSee, which investigated the effectiveness of VDX interactive video ad...
The Hub discusses marketing tech challenges and opportunities with Ittai Shiu
April 25, 2016The Hub takes five minutes with Ittai Shiu, VP Creative Strategy at Exponential, to discuss current and coming challenges in marketing tech. What are...Popular Posts
- Featured, Opinion
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
“It is a well-worn idea that we fail to learn from...
- Featured, Research
Whitepaper: Is Viewability Valuable?
Thanks to advancements in technology, viewability has...
- Research
- Featured
The ways video is changing mobile advertising
Mobile video is booming. Mobile consumption have increased...
