Understanding the future of video advertising (Adotas Q&A with Jim Johnson)
Global Offices: Emeryville Edition
How to set up your digital advertising campaign for success (a video explainer)
Tag Archives: Digital Advertising
Facebook, Measuring “Viewing” and the Quest for Real Attention
October 18, 2016Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They’ve since corrected their calculation but how closely does...
Tips for Amplifying Muted Autoplay Video Ads
October 17, 2016As originally featured in OnlineVideo.net. The phrase “silence is golden” has never been more true for advertisers and publishers than it is now. In...
Anxious Australia: how marketers can overcome consumer resistance
September 13, 2016As originally featured in Mumbrella. Is our data powerful enough to measure anxiety in Australia? We debated this, in the abstract, for more than a week....
Marketing in the age of Brexit & consumer uncertainty
September 7, 2016How does consumer anxiety following Brexit impact advertisers? We take a look at how behavioral data can inform advertising strategies during times of...
Gerard Lechau in ExchangeWire “APAC Marketers Risk Irrelevance if They Ignore Programmatic Direct”
August 11, 2016As originally published in ExchangeWire article by Eileen Yu. Programmatic advertising has been gaining ground in Asia-Pacific and is on a growth...Popular Posts
- Featured, Opinion, Research
How biases can compromise third-party data accuracy
As originally covered in iMedia Connection. In targeting...
- Featured, News, Opinion
Will the adtech industry be able to put an end to fraud?
As originally featured in Fourth Source. The adtech...
- Blog, Featured
Partner Perspectives: Cuebiq
Exponential partners with Cuebiq to leverage unprecedented...
- Featured, News
Tips for Amplifying Muted Autoplay Video Ads
As originally featured in OnlineVideo.net. The phrase...
