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Tag Archives: Digital Advertising
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
May 24, 2017With more and more marketers seeking transparency in the complex process of programmatic buying, Havas Group recently launched their Client Trading Solution...
Global Offices: Melbourne Edition
May 15, 2017Our “Global Offices” blog series features a Q&A each month with one of Exponential’s offices across the globe. For this mid-May special edition,...
Disassembling Machine Learning
May 4, 2017For most businesses, advertising is hard. That’s because, for most businesses, advertising is about finding new, unengaged, or lapsed customers, and...
Global Offices: Baltimore Edition
May 1, 2017Our “Global Offices” blog series features a Q&A each month with one of Exponential’s offices across the globe. For the month of May, we interviewed...
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 3: Changing Scopes & Shifting Slopes)
April 12, 2017Part 3: Changing Scopes and Shifting Slopes In the most recent post in this series, we looked at a model that depicted the intersection of user experience...Popular Posts
- News
Viewable impressions: Doug Conely writes on sense prevailing
Throughout 2012 and 2013, the digital industry has...
- Research
Hohe Kaufkraft beim Autokauf
Mobile Endgeräte werden immer wichtiger im Autokaufprozess....
- Research
Where’s Your Energy? How data tells us who really buys energy drinks
Energy drinks are generally associated with teenagers...
- Uncategorized
Is the UK’s display viewability really in decline?
As originally featured in Marketing Tech News Earlier...
