Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
When to Engage the Newly Engaged
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Tag Archives: Digital Advertising
Proposed IAB Ad Unit Overhaul Paves Way for Healthier Ad Ecosystem (Commentary by Exponential)
November 22, 2016In early October, after a preliminary review of the proposed IAB New Standard Ad Unit Portfolio, Exponential endorsed the guidelines and promised to follow...
Facebook, Measuring “Viewing” and the Quest for Real Attention
October 18, 2016Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They’ve since corrected their calculation but how closely does...
Tips for Amplifying Muted Autoplay Video Ads
October 17, 2016As originally featured in OnlineVideo.net. The phrase “silence is golden” has never been more true for advertisers and publishers than it is now. In...
Anxious Australia: how marketers can overcome consumer resistance
September 13, 2016As originally featured in Mumbrella. Is our data powerful enough to measure anxiety in Australia? We debated this, in the abstract, for more than a week....
Marketing in the age of Brexit & consumer uncertainty
September 7, 2016How does consumer anxiety following Brexit impact advertisers? We take a look at how behavioral data can inform advertising strategies during times of...Popular Posts
- Featured, Opinion
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
“It is a well-worn idea that we fail to learn from...
- Featured, Research
Whitepaper: Is Viewability Valuable?
Thanks to advancements in technology, viewability has...
- Research
- Featured
The ways video is changing mobile advertising
Mobile video is booming. Mobile consumption have increased...
