ExpoHer: Celebrating the Women Leaders of Exponential
Content integration drives high engagement and favorable brand perception for Mazda
Exponential wins Bronze and Silver at MMA SMARTIES Awards
Tag Archives: Digital Advertising
Rick Abell on domain spoofing and programmatic (from Digiday)
February 28, 2017We are pleased to share commentary by Rick Abell, Exponential’s VP of Global Publisher Development, that was featured in today's Digiday’s article...
Global Offices: London Edition
February 7, 2017Our "Global Offices" blog series features a Q&A each month with one of Exponential's offices across the globe. This month, we chatted with the London...
Artificial Intelligence in Ad Tech—an Existential Threat?
January 18, 2017Science fiction fans like myself have been reading about the possible perils of artificial intelligence for the human race since the 19th century. While...
Ittai Shiu in eMarketer “Digital Video Advertising Best Practices 2017″
January 12, 2017eMarketer recently released its Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns and we are pleased to announce...
Proposed IAB Ad Unit Overhaul Paves Way for Healthier Ad Ecosystem (Commentary by Exponential)
November 22, 2016In early October, after a preliminary review of the proposed IAB New Standard Ad Unit Portfolio, Exponential endorsed the guidelines and promised to follow...Popular Posts
- Blog, Featured, Research
Video advertising campaigns easy as A-B-C (Guide)
Are you fluent in the language of digital video? In...
- Featured, Opinion
Australians love any excuse to travel, however the destinations they choose may come as a surprise!
Firstly, off the back of Exponential’s recent...
- Blog
Your guide to viewability
Over the years, the advancement of digital advertising...
- Featured, News, Opinion
PerformanceIN ft. Jason Trout: “Striking the Balance Between Viewability and User Experience”
As originally covered in PerformanceIN. It’s not...
