Global Offices: Atlanta Edition
How Are Consumers Commemorating Mother’s Day? (Quiz)
Partner Perspectives: Cuebiq
Tag Archives: Digital Advertising
Marketing in the age of Brexit & consumer uncertainty
September 7, 2016How does consumer anxiety following Brexit impact advertisers? We take a look at how behavioral data can inform advertising strategies during times of...
Gerard Lechau in ExchangeWire “APAC Marketers Risk Irrelevance if They Ignore Programmatic Direct”
August 11, 2016As originally published in ExchangeWire article by Eileen Yu. Programmatic advertising has been gaining ground in Asia-Pacific and is on a growth...
Digital Advertising in the Time of Attention Deficits
July 29, 2016It’s been argued that in the information age, attention is the new scarcity. In this digital era where many people spend the majority of their waking...
Will the adtech industry be able to put an end to fraud?
July 28, 2016As originally featured in Fourth Source. The adtech industry is not without its daily challenges. However, some challenges present themselves as significantly...
2016 Exponential Australia Brand Summit
July 12, 2016Exponential Australia had the pleasure of hosting the annual 2016 Exponential Brand Summit. This two-day exclusive event was held in Hobart, Tasmania on...Popular Posts
- Featured, News
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
Tribal Fusion (www.tribalfusion.com), the Exponential-owned...
- Featured, News, Opinion
Facebook, Measuring “Viewing” and the Quest for Real Attention
Facebook received a lot of attention over its Average...
- Blog, Featured
Expo Explains “Pre-bid”: Brand safety’s silver bullet or misconception?
With the growth of programmatic in the ad tech world,...
- Featured, Research
10 Facts: Millennial Financial Trends
Millennials differ from their boomer parents in many...
