Does Viewability Need A Health Check?
Unsung Heroes – The Sales Advocate: Maija Gwynn, Exponential
Understanding the future of video advertising (Adotas Q&A with Jim Johnson)
Tag Archives: Brand Safety
Latest Posts
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Does Viewability Need A Health Check?
October 11, 2018 -
Unsung Heroes – The Sales Advocate: Maija Gwynn, Exponential
October 11, 2018 -
Understanding the future of video advertising (Adotas Q&A with Jim Johnson)
September 21, 2018
An ads.txt mid-term report
June 7, 2018In May of 2017, the Interactive Advertising Bureau Tech Lab introduced ads.txt (Authorized Digital Sellers) as tool to create greater transparency in the...
Could your ad campaigns benefit from a spring cleaning?
May 15, 2018Have you caught the cleaning bug this spring? Maybe you’re thinking your advertising campaigns could use a spring cleaning as well. We all know that...
Digital Advertising Outside the Google and Facebook Duopoly
December 8, 2017As Google and Facebook are projected to account for over half the share of US digital ad revenue this year, what does this mean for the digital advertising...
Expo Explains “Pre-bid”: Brand safety’s silver bullet or misconception?
December 7, 2017With the growth of programmatic in the ad tech world, DSPs and exchanges have more access than ever to an abundance of data. From a buyer’s perspective,...
An Advertiser’s Guide to Brand Safety
November 30, 2017Imagine this scenario: You’ve worked hard on building a brand – either yours or your client’s - grown it over years and years, increased brand awareness,...Popular Posts
- Featured, News, Opinion
Jason Bercovici in MediaPost: “Can Facebook’s Metrics Blunder Help Us To Measure Better?”
As originally published in MediaPost. Facebook is in...
- Blog, Research
Automotive Case Study: Land Rover
Advertisers know that the automotive market can be...
- Research
Firefly Video campaign drives 17.1% brand lift for Debenhams
Firefly Video, the engagement video platform owned...
- Blog, Featured
Roadmap to the General Data Protection Regulation – April Progress Report
You can read our January progress report regarding...
