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Tag Archives: Brand Safety
Latest Posts
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An ads.txt mid-term report
June 7, 2018 -
Doughnut Lovers: The Hole Story (Infographic)
May 29, 2018 -
Global Offices: Atlanta Edition
May 23, 2018
An ads.txt mid-term report
June 7, 2018In May of 2017, the Interactive Advertising Bureau Tech Lab introduced ads.txt (Authorized Digital Sellers) as tool to create greater transparency in the...
Could your ad campaigns benefit from a spring cleaning?
May 15, 2018Have you caught the cleaning bug this spring? Maybe you’re thinking your advertising campaigns could use a spring cleaning as well. We all know that...
Digital Advertising Outside the Google and Facebook Duopoly
December 8, 2017As Google and Facebook are projected to account for over half the share of US digital ad revenue this year, what does this mean for the digital advertising...
Expo Explains “Pre-bid”: Brand safety’s silver bullet or misconception?
December 7, 2017With the growth of programmatic in the ad tech world, DSPs and exchanges have more access than ever to an abundance of data. From a buyer’s perspective,...
An Advertiser’s Guide to Brand Safety
November 30, 2017Imagine this scenario: You’ve worked hard on building a brand – either yours or your client’s - grown it over years and years, increased brand awareness,...Popular Posts
- Featured, News, Research
Interactive video: a powerful vehicle for brand impact
Exponential recently released the results of a study...
- Featured, News
Domain spoofing & Ads.txt (Rick Abell in The Globe and Mail)
In May 2017, the Interactive Advertising Bureau (IAB)...
- Featured, News, Research
Unmasked: The mystery of the Trump voter
As originally featured in AdNews. This year’s...
- Featured, News
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
Tribal Fusion (www.tribalfusion.com), the Exponential-owned...
