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  • Content integration drives high engagement and favorable brand perception for Mazda

    Content integration drives high engagement and favorable brand perception for Mazda

  • Exponential wins Bronze and Silver at MMA SMARTIES Awards

    Exponential wins Bronze and Silver at MMA SMARTIES Awards

  • 2019 Ins & Outs: Predictions for Digital Advertising and More

    2019 Ins & Outs: Predictions for Digital Advertising and More

Tag Archives: Brand Safety

Latest Posts

  • An ads.txt mid-term report

    Content integration drives high engagement and favorable brand perception for Mazda

    January 24, 2019
  • An ads.txt mid-term report

    Exponential wins Bronze and Silver at MMA SMARTIES Awards

    January 23, 2019
  • An ads.txt mid-term report

    2019 Ins & Outs: Predictions for Digital Advertising and More

    December 20, 2018


An ads.txt mid-term report

An ads.txt mid-term report

June 7, 2018In May of 2017, the Interactive Advertising Bureau Tech Lab introduced ads.txt (Authorized Digital Sellers) as tool to create greater transparency in the...

Could your ad campaigns benefit from a spring cleaning?

Could your ad campaigns benefit from a spring cleaning?

May 15, 2018Have you caught the cleaning bug this spring? Maybe you’re thinking your advertising campaigns could use a spring cleaning as well. We all know that...

Digital Advertising Outside the Google and Facebook Duopoly

Digital Advertising Outside the Google and Facebook Duopoly

December 8, 2017As Google and Facebook are projected to account for over half the share of US digital ad revenue this year, what does this mean for the digital advertising...

Expo Explains “Pre-bid”: Brand safety’s silver bullet or misconception?

Expo Explains “Pre-bid”: Brand safety’s silver bullet or misconception?

December 7, 2017With the growth of programmatic in the ad tech world, DSPs and exchanges have more access than ever to an abundance of data. From a buyer’s perspective,...

An Advertiser’s Guide to Brand Safety

An Advertiser’s Guide to Brand Safety

November 30, 2017Imagine this scenario: You’ve worked hard on building a brand – either yours or your client’s - grown it over years and years, increased brand awareness,...


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This is the blog of Exponential Interactive Inc.,(www.exponential.com) a global provider of advertising intelligence and digital media solutions to brand advertisers.

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