Content integration drives high engagement and favorable brand perception for Mazda
Exponential wins Bronze and Silver at MMA SMARTIES Awards
2019 Ins & Outs: Predictions for Digital Advertising and More
Tag Archives: Brand Safety
Latest Posts
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Content integration drives high engagement and favorable brand perception for Mazda
January 24, 2019 -
Exponential wins Bronze and Silver at MMA SMARTIES Awards
January 23, 2019 -
2019 Ins & Outs: Predictions for Digital Advertising and More
December 20, 2018
An ads.txt mid-term report
June 7, 2018In May of 2017, the Interactive Advertising Bureau Tech Lab introduced ads.txt (Authorized Digital Sellers) as tool to create greater transparency in the...
Could your ad campaigns benefit from a spring cleaning?
May 15, 2018Have you caught the cleaning bug this spring? Maybe you’re thinking your advertising campaigns could use a spring cleaning as well. We all know that...
Digital Advertising Outside the Google and Facebook Duopoly
December 8, 2017As Google and Facebook are projected to account for over half the share of US digital ad revenue this year, what does this mean for the digital advertising...
Expo Explains “Pre-bid”: Brand safety’s silver bullet or misconception?
December 7, 2017With the growth of programmatic in the ad tech world, DSPs and exchanges have more access than ever to an abundance of data. From a buyer’s perspective,...
An Advertiser’s Guide to Brand Safety
November 30, 2017Imagine this scenario: You’ve worked hard on building a brand – either yours or your client’s - grown it over years and years, increased brand awareness,...Popular Posts
- Featured, News, Opinion
Machine Learning: Behind the Hype
As originally featured on The Drum. The study and application...
- Featured, Opinion
The Unintended Consequences of Relying on Consent with GDPR
“It’s more likely that, a user trying to access...
- Opinion
- Featured, News, Research
Pre-Inauguration Anxiety By the Numbers – How President Trump is Affecting Consumer Sentiment
As originally published on Advertising Week’s AW360 and...
