Can Data Predict Your Tax-Filing Style? (Infographic)
ExpoHer: Celebrating the Women Leaders of Exponential
Content integration drives high engagement and favorable brand perception for Mazda
Tag Archives: Brand Safety
Latest Posts
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Can Data Predict Your Tax-Filing Style? (Infographic)
April 9, 2019 -
What can marketers learn from Burger King’s CMO?
March 20, 2019 -
Exponential has been recognized and certified as a Great Place to Work®!
March 14, 2019
An ads.txt mid-term report
June 7, 2018In May of 2017, the Interactive Advertising Bureau Tech Lab introduced ads.txt (Authorized Digital Sellers) as tool to create greater transparency in the...
Could your ad campaigns benefit from a spring cleaning?
May 15, 2018Have you caught the cleaning bug this spring? Maybe you’re thinking your advertising campaigns could use a spring cleaning as well. We all know that...
Digital Advertising Outside the Google and Facebook Duopoly
December 8, 2017As Google and Facebook are projected to account for over half the share of US digital ad revenue this year, what does this mean for the digital advertising...
Expo Explains “Pre-bid”: Brand safety’s silver bullet or misconception?
December 7, 2017With the growth of programmatic in the ad tech world, DSPs and exchanges have more access than ever to an abundance of data. From a buyer’s perspective,...
An Advertiser’s Guide to Brand Safety
November 30, 2017Imagine this scenario: You’ve worked hard on building a brand – either yours or your client’s - grown it over years and years, increased brand awareness,...Popular Posts
- Featured, Opinion
Engagement is a better route to campaign accuracy than big data alone
As originally covered in Econsultancy. It still...
- Blog, Featured
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 2: The Point of Equilibrium)
Part 2: The Point of Equilibrium In the last post,...
- Blog, Featured, News
Solving Transparency: what do you mean by ‘transparency’?
As originally published in Marketing Tech. I am often...
- Featured, Opinion
With a healthy lust for roaring engines, what else do we know about Southeast Asian F1 fans?
All eyes will be on the Sepang International Circuit...
