Global Offices: Sydney Edition
A Playbook for Live Events: Maximizing impact during live event sponsorships
Data strategy planning: roll with the punches and reveal what your data can do for you
Tag Archives: Brand Safety
Latest Posts
-
Global Offices: Sydney Edition
April 18, 2018 -
A Playbook for Live Events: Maximizing impact during live event sponsorships
April 17, 2018 -
Taking on Tax Season: Millennials vs. Baby Boomers
April 11, 2018
Digital Advertising Outside the Google and Facebook Duopoly
December 8, 2017As Google and Facebook are projected to account for over half the share of US digital ad revenue this year, what does this mean for the digital advertising...
Expo Explains “Pre-bid”: Brand safety’s silver bullet or misconception?
December 7, 2017With the growth of programmatic in the ad tech world, DSPs and exchanges have more access than ever to an abundance of data. From a buyer’s perspective,...
An Advertiser’s Guide to Brand Safety
November 30, 2017Imagine this scenario: You’ve worked hard on building a brand – either yours or your client’s - grown it over years and years, increased brand awareness,...
Exponential recognized for combatting ad fraud with TAG “Certified Against Fraud” Seal
November 1, 2017Exponential is thrilled to announce it has partnered with the Trustworthy Accountability Group (TAG) to combat ad fraud. Through participation in TAG's...
ELI5: As an advertiser, how do I keep my ad from showing up on risky content?
April 5, 2017“Are my ads running on riskysiteX.com?” This is a question that every advertiser frantically asks when a site containing highly undesirable content...Popular Posts
- Blog, Featured
Meaningful Marketing in 2016 and Beyond
With 2016 coming to a close, one cannot help but reflect...
- News
4 controversial Hunger Games marketing choices; is Lionsgate playing with fire?
With the recent release of Catching Fire, the second...
- Blog, Featured, Opinion
Digital Advertising’s New Year’s Resolutions 2018
“For last year’s words belong to last year’s...
- Featured, Research
Exponential releases findings on Millennials; identifies 12 illustrative profiles of Gen Y
Marketers looking to engage with ‘Millennials’...
