Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
When to Engage the Newly Engaged
Where Are Consumers Doing Their Halloween Shopping? (Take the quiz!)
Tag Archives: Brand Safety
Latest Posts
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Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
December 10, 2018 -
A QSR Marketer’s Guide to Sales on Gameday
November 28, 2018 -
When to Engage the Newly Engaged
November 1, 2018
An ads.txt mid-term report
June 7, 2018In May of 2017, the Interactive Advertising Bureau Tech Lab introduced ads.txt (Authorized Digital Sellers) as tool to create greater transparency in the...
Could your ad campaigns benefit from a spring cleaning?
May 15, 2018Have you caught the cleaning bug this spring? Maybe you’re thinking your advertising campaigns could use a spring cleaning as well. We all know that...
Digital Advertising Outside the Google and Facebook Duopoly
December 8, 2017As Google and Facebook are projected to account for over half the share of US digital ad revenue this year, what does this mean for the digital advertising...
Expo Explains “Pre-bid”: Brand safety’s silver bullet or misconception?
December 7, 2017With the growth of programmatic in the ad tech world, DSPs and exchanges have more access than ever to an abundance of data. From a buyer’s perspective,...
An Advertiser’s Guide to Brand Safety
November 30, 2017Imagine this scenario: You’ve worked hard on building a brand – either yours or your client’s - grown it over years and years, increased brand awareness,...Popular Posts
- Featured, Opinion
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
“It is a well-worn idea that we fail to learn from...
- Featured, Research
Whitepaper: Is Viewability Valuable?
Thanks to advancements in technology, viewability has...
- Research
- Featured
The ways video is changing mobile advertising
Mobile video is booming. Mobile consumption have increased...
