The Unintended Consequences of Relying on Consent with GDPR
Video advertising campaigns easy as A-B-C (Guide)
Global Offices: Amsterdam Edition
Tag Archives: Brand Safety
Latest Posts
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The Unintended Consequences of Relying on Consent with GDPR
August 17, 2018 -
Video advertising campaigns easy as A-B-C (Guide)
August 7, 2018 -
The Nightmare Before Holiday Media Planning (Infographic)
July 26, 2018
An ads.txt mid-term report
June 7, 2018In May of 2017, the Interactive Advertising Bureau Tech Lab introduced ads.txt (Authorized Digital Sellers) as tool to create greater transparency in the...
Could your ad campaigns benefit from a spring cleaning?
May 15, 2018Have you caught the cleaning bug this spring? Maybe you’re thinking your advertising campaigns could use a spring cleaning as well. We all know that...
Digital Advertising Outside the Google and Facebook Duopoly
December 8, 2017As Google and Facebook are projected to account for over half the share of US digital ad revenue this year, what does this mean for the digital advertising...
Expo Explains “Pre-bid”: Brand safety’s silver bullet or misconception?
December 7, 2017With the growth of programmatic in the ad tech world, DSPs and exchanges have more access than ever to an abundance of data. From a buyer’s perspective,...
An Advertiser’s Guide to Brand Safety
November 30, 2017Imagine this scenario: You’ve worked hard on building a brand – either yours or your client’s - grown it over years and years, increased brand awareness,...Popular Posts
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Data reveals iPad user behavior for Californians
Apple’s iPad and its unexpected impact on marketing...
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Press release: Exponential launches VDX, proprietary video formats to provide single brand experience across multiple screens
Today, Exponential is proud to announce the launch...
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Ad Trends 2018: An uncertain industry in a state of flux
Exponential’s UK Commercial Director, Nick King,...
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How can we prove that good data is, in fact, good?
Understanding users’ online interests and habits...
