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Tag Archives: Audience Insights
Hype – Can’t live with it, can’t live without it
December 4, 2013Hype is a funny old thing in this peculiar industry of ad tech media. Every year we seem to choose a theme and then proceed to spend a disproportionate...
Viewability – the real impact on publishers and four ways to improve it
December 4, 2013Craig Simmons, Product Strategy & Operations Manager at Exponential outlines why publishers, many of whom remain indifferent to the issue, should...
Attention holiday marketers: The 6 signs you’ve got a Black Friday, Cyber Monday shopper on your hands
November 26, 2013After the last bites of turkey are consumed and sweet potato casserole discarded, thousands of discount-oriented shoppers head to local stores to scoop...
A look into the movie audience: Thor, The Dark World
November 21, 2013Entertainment marketers seek to understand why viewers go to the movies, what movies bring them there, and ultimately, what about the movie brings them...
Product placement – does Audi have an end goal with Ender’s Game?
November 7, 2013Product placement has been subtly financing films since the 1930’s, but a saturated media market has led the industry to use increasingly blatant tactics...Popular Posts
- News
Think you know your audience? Exponential adds the data to ad:tech Sydney
At ad:tech Sydney last week, you might have noticed...
- Research
At the 50 yard line – what your favorite NFL team really says about you
Imagine you’re standing on 50 yard line of Mile High...
- Featured, News
Exponential Interactive Appoints Jessica Batt as New Global Marketing Director
Former APAC Marketing Director promoted to new global...
- Events, Featured, News
Exponential Interactive Named Finalist for sfBIG’s BIG Star Award
Exponential recognized for its data report on Republican...
