Does Viewability Need A Health Check?
Unsung Heroes – The Sales Advocate: Maija Gwynn, Exponential
Understanding the future of video advertising (Adotas Q&A with Jim Johnson)
Tag Archives: Audience Insights
What does Hyundai, plastic surgery and Nadal have in common?
January 16, 2014You guessed it…Tennis! Perhaps Nadal gave it away, but would you think tennis fans are also more likely to be looking online at Hyundai cars and investigating...
Hohe Kaufkraft beim Autokauf
December 23, 2013Mobile Endgeräte werden immer wichtiger im Autokaufprozess. Unsere Mobile-Division Appsnack bietet Werbetreibenden und Agenturen die Möglichkeit, aufmerksamkeitsstarke,...
The Avengers: holiday shopping for your real life superhero
December 19, 2013"And there came a day, a day unlike any other, when Earth's mightiest heroes and heroines found themselves united against a common threat. On that day,...
4 controversial Hunger Games marketing choices; is Lionsgate playing with fire?
December 18, 2013With the recent release of Catching Fire, the second film in the Hunger Games series, controversy is reigniting around marketing and merchandising tie-ins...
The Hobbit: The Desolation of Smaug – a deeper look into the world of fans worldwide
December 18, 2013In the 76 years since J.R.R. Tolkien first published The Hobbit in September 1937, there have been 100 million books sold and 1 billion dollars in Hobbit...Popular Posts
- Research
Firefly Video campaign drives 17.1% brand lift for Debenhams
Firefly Video, the engagement video platform owned...
- Blog, Featured
Roadmap to the General Data Protection Regulation – April Progress Report
You can read our January progress report regarding...
- Blog, Featured
Global Offices: South Africa Edition
Our “Global Offices” blog series features a Q&A...
- Blog, Featured, Opinion
Insights session highlights marketing to consumers in ‘age of anxiety’
As originally featured in The GMA. In an age of anxiety...
