The Unintended Consequences of Relying on Consent with GDPR
Video advertising campaigns easy as A-B-C (Guide)
Global Offices: Amsterdam Edition
Tag Archives: Audience Insights
What does Hyundai, plastic surgery and Nadal have in common?
January 16, 2014You guessed it…Tennis! Perhaps Nadal gave it away, but would you think tennis fans are also more likely to be looking online at Hyundai cars and investigating...
Hohe Kaufkraft beim Autokauf
December 23, 2013Mobile Endgeräte werden immer wichtiger im Autokaufprozess. Unsere Mobile-Division Appsnack bietet Werbetreibenden und Agenturen die Möglichkeit, aufmerksamkeitsstarke,...
The Avengers: holiday shopping for your real life superhero
December 19, 2013"And there came a day, a day unlike any other, when Earth's mightiest heroes and heroines found themselves united against a common threat. On that day,...
4 controversial Hunger Games marketing choices; is Lionsgate playing with fire?
December 18, 2013With the recent release of Catching Fire, the second film in the Hunger Games series, controversy is reigniting around marketing and merchandising tie-ins...
The Hobbit: The Desolation of Smaug – a deeper look into the world of fans worldwide
December 18, 2013In the 76 years since J.R.R. Tolkien first published The Hobbit in September 1937, there have been 100 million books sold and 1 billion dollars in Hobbit...Popular Posts
- Featured, Opinion
Ad Trends 2018: An uncertain industry in a state of flux
Exponential’s UK Commercial Director, Nick King,...
- Featured, Research
How can we prove that good data is, in fact, good?
Understanding users’ online interests and habits...
- Uncategorized
Exponential UK maintains JICWEBS brand safety accreditation for third year in a row!
Exponential are pleased to have passed their latest...
- Blog, Featured
ELI5: As an advertiser, how do I keep my ad from showing up on risky content?
“Are my ads running on riskysiteX.com?” This is...
