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Tag Archives: Audience Insights
What does Hyundai, plastic surgery and Nadal have in common?
January 16, 2014You guessed it…Tennis! Perhaps Nadal gave it away, but would you think tennis fans are also more likely to be looking online at Hyundai cars and investigating...
Hohe Kaufkraft beim Autokauf
December 23, 2013Mobile Endgeräte werden immer wichtiger im Autokaufprozess. Unsere Mobile-Division Appsnack bietet Werbetreibenden und Agenturen die Möglichkeit, aufmerksamkeitsstarke,...
The Avengers: holiday shopping for your real life superhero
December 19, 2013"And there came a day, a day unlike any other, when Earth's mightiest heroes and heroines found themselves united against a common threat. On that day,...
4 controversial Hunger Games marketing choices; is Lionsgate playing with fire?
December 18, 2013With the recent release of Catching Fire, the second film in the Hunger Games series, controversy is reigniting around marketing and merchandising tie-ins...
The Hobbit: The Desolation of Smaug – a deeper look into the world of fans worldwide
December 18, 2013In the 76 years since J.R.R. Tolkien first published The Hobbit in September 1937, there have been 100 million books sold and 1 billion dollars in Hobbit...Popular Posts
- Featured, News, Research
Interactive video: a powerful vehicle for brand impact
Exponential recently released the results of a study...
- Featured, News
Domain spoofing & Ads.txt (Rick Abell in The Globe and Mail)
In May 2017, the Interactive Advertising Bureau (IAB)...
- Featured, News, Research
Unmasked: The mystery of the Trump voter
As originally featured in AdNews. This year’s...
- Featured, News
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
Tribal Fusion (www.tribalfusion.com), the Exponential-owned...
