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Tag Archives: Audience Insights
The Hobbit: The Desolation of Smaug – a deeper look into the world of fans worldwide
December 18, 2013In the 76 years since J.R.R. Tolkien first published The Hobbit in September 1937, there have been 100 million books sold and 1 billion dollars in Hobbit...
4 controversial Hunger Games marketing choices; is Lionsgate playing with fire?
December 12, 2013With the nearing release of Catching Fire, the second film in the Hunger Games series, controversy is reigniting around marketing and merchandising tie-ins...
DJ Jazzy Grandma: Grandparents 4x more likely to buy DJ equipment, 8x to be shopping for drums
December 10, 2013It’s a little known fact that grandparents tend to be a bit loving, doting – dare we say even spoiling at times? And it’s that generosity often...
The Ashes: A Tale of Two Cricket Fans
December 4, 2013Working in media in Australia is like working in media in London, UK. At many agencies, there are more people with fancy English accents, than there are...
Hype – Can’t live with it, can’t live without it
December 4, 2013Hype is a funny old thing in this peculiar industry of ad tech media. Every year we seem to choose a theme and then proceed to spend a disproportionate...Popular Posts
- Featured, News
Listen: DMN One on One Podcast ft. Bryan Melmed
As originally published on DMN. DMN’s Executive...
- Featured, News, Opinion
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
With more and more marketers seeking transparency in...
- Research
1st, 2nd, 3rd party data: what’s the difference?
Here at Exponential, we have a lot of data. We have...
- Featured, News, Opinion
Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
As originally published in Adotas. Recently, Proctor...
