ExpoHer: Celebrating the Women Leaders of Exponential
Content integration drives high engagement and favorable brand perception for Mazda
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Tag Archives: Audience Efficiency
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What can marketers learn from Burger King’s CMO?
March 20, 2019 -
Exponential has been recognized and certified as a Great Place to Work®!
March 14, 2019 -
ExpoHer: Celebrating the Women Leaders of Exponential
March 8, 2019
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
April 8, 2014Tribal Fusion (www.tribalfusion.com), the Exponential-owned performance display advertising provider, announces the debut of an innovative new campaign...
Audience Efficiency: Why you can’t beat the model
September 20, 2012This discussion on audience efficiency is also complete. We’ve shared key findings about 3rd party data, looked at variations between industries and...
Audience Efficiency: Why Overlap Matters
August 31, 2012Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about...
Audience Efficiency: Variations Between Industries and Brands
August 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...
Audience Efficiency: Variations Between Industries and Brands
April 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...Popular Posts
- Blog, Featured, Research
Video advertising campaigns easy as A-B-C (Guide)
Are you fluent in the language of digital video? In...
- Featured, Opinion
Australians love any excuse to travel, however the destinations they choose may come as a surprise!
Firstly, off the back of Exponential’s recent...
- Blog
Your guide to viewability
Over the years, the advancement of digital advertising...
- Featured, News, Opinion
PerformanceIN ft. Jason Trout: “Striking the Balance Between Viewability and User Experience”
As originally covered in PerformanceIN. It’s not...
