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Tag Archives: Audience Efficiency
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Roadmap to CCPA
September 23, 2019 -
Expo Tech-spert Spotlight: Matt
August 28, 2019 -
Back-to-School Shopping: Pop Quiz
August 26, 2019
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
April 8, 2014Tribal Fusion (www.tribalfusion.com), the Exponential-owned performance display advertising provider, announces the debut of an innovative new campaign...
Audience Efficiency: Why you can’t beat the model
September 20, 2012This discussion on audience efficiency is also complete. We’ve shared key findings about 3rd party data, looked at variations between industries and...
Audience Efficiency: Why Overlap Matters
August 31, 2012Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about...
Audience Efficiency: Variations Between Industries and Brands
August 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...
Audience Efficiency: Variations Between Industries and Brands
April 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...Popular Posts
- News, Research
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Doug Conely champions Machine Learning for 2017, other trends in Figaro Digital
In the latest article on Figaro Digital, titled “Ask...
- News
Exponential introduces new mobile and in-stream video solutions to Latin American market
Exponential, the global provider of advertising intelligence...
- News
Exponential’s VP talks ad fraud in MediaPost
“When you get beyond 3,000, God knows what’s...
