Global Offices: Southeast & North Asia Edition
Listen: DMN One on One Podcast ft. Bryan Melmed
Long vs. short form video: considerations for marketers
Tag Archives: Audience Efficiency
Latest Posts
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“New Way of Mobile Engagement” (BFM 89.9FM Interview)
July 20, 2017 -
Global Offices: Southeast & North Asia Edition
July 19, 2017 -
Listen: DMN One on One Podcast ft. Bryan Melmed
July 7, 2017
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
April 8, 2014Tribal Fusion (www.tribalfusion.com), the Exponential-owned performance display advertising provider, announces the debut of an innovative new campaign...
Audience Efficiency: Why you can’t beat the model
September 20, 2012This discussion on audience efficiency is also complete. We’ve shared key findings about 3rd party data, looked at variations between industries and...
Audience Efficiency: Why Overlap Matters
August 31, 2012Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about...
Audience Efficiency: Variations Between Industries and Brands
August 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...
Audience Efficiency: Variations Between Industries and Brands
April 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...Popular Posts
- Featured, News, Opinion, Research
Marketing in the age of Brexit & consumer uncertainty
How does consumer anxiety following Brexit impact...
- Opinion
Mindshare Huddle: Exponential’s VP product strategy and operations, Doug Conely takes on attribution
As I wandered the 7th and 8th floors of Mindshare’s...
- Featured, News
Ittai Shiu in eMarketer “Digital Video Advertising Best Practices 2017″
eMarketer recently released its Digital Video Advertising...
- Featured, News, Opinion
Doug Conely champions Machine Learning for 2017, other trends in Figaro Digital
In the latest article on Figaro Digital, titled “Ask...
