Does Viewability Need A Health Check?
Unsung Heroes – The Sales Advocate: Maija Gwynn, Exponential
Understanding the future of video advertising (Adotas Q&A with Jim Johnson)
Tag Archives: Audience Efficiency
Latest Posts
-
Does Viewability Need A Health Check?
October 11, 2018 -
Unsung Heroes – The Sales Advocate: Maija Gwynn, Exponential
October 11, 2018 -
Understanding the future of video advertising (Adotas Q&A with Jim Johnson)
September 21, 2018
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
April 8, 2014Tribal Fusion (www.tribalfusion.com), the Exponential-owned performance display advertising provider, announces the debut of an innovative new campaign...
Audience Efficiency: Why you can’t beat the model
September 20, 2012This discussion on audience efficiency is also complete. We’ve shared key findings about 3rd party data, looked at variations between industries and...
Audience Efficiency: Why Overlap Matters
August 31, 2012Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about...
Audience Efficiency: Variations Between Industries and Brands
August 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...
Audience Efficiency: Variations Between Industries and Brands
April 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...Popular Posts
- Research
Firefly Video campaign drives 17.1% brand lift for Debenhams
Firefly Video, the engagement video platform owned...
- Blog, Featured
Roadmap to the General Data Protection Regulation – April Progress Report
You can read our January progress report regarding...
- Blog, Featured
Global Offices: South Africa Edition
Our “Global Offices” blog series features a Q&A...
- Blog, Featured, Opinion
Insights session highlights marketing to consumers in ‘age of anxiety’
As originally featured in The GMA. In an age of anxiety...
