2019 Ins & Outs: Predictions for Digital Advertising and More
How does financial planning affect travel intention?
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
Tag Archives: Audience Efficiency
Latest Posts
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2019 Ins & Outs: Predictions for Digital Advertising and More
December 20, 2018 -
How does financial planning affect travel intention?
December 14, 2018 -
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
December 10, 2018
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
April 8, 2014Tribal Fusion (www.tribalfusion.com), the Exponential-owned performance display advertising provider, announces the debut of an innovative new campaign...
Audience Efficiency: Why you can’t beat the model
September 20, 2012This discussion on audience efficiency is also complete. We’ve shared key findings about 3rd party data, looked at variations between industries and...
Audience Efficiency: Why Overlap Matters
August 31, 2012Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about...
Audience Efficiency: Variations Between Industries and Brands
August 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...
Audience Efficiency: Variations Between Industries and Brands
April 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...Popular Posts
- Featured, News
Press release: Exponential releases audience engagement study on Millennial Moms
Today, Exponential has announced the results of its...
- Events, Featured, News
Watch: “Trusting The Machine in Online Marketing” Part 2
Continuing with our “Trusting The Machine in...
- Featured, Research
And the Oscar goes to Birdman for Best Picture; how data insights can predict winner for one of Hollywood’s most prestigious awards
Can Exponential use its rich audience data to predict...
- Blog, Featured
Global Offices: Baltimore Edition
Our “Global Offices” blog series features a Q&A...
