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Tag Archives: Audience Efficiency
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Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
April 8, 2014Tribal Fusion (www.tribalfusion.com), the Exponential-owned performance display advertising provider, announces the debut of an innovative new campaign...
Audience Efficiency: Why you can’t beat the model
September 20, 2012This discussion on audience efficiency is also complete. We’ve shared key findings about 3rd party data, looked at variations between industries and...
Audience Efficiency: Why Overlap Matters
August 31, 2012Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about...
Audience Efficiency: Variations Between Industries and Brands
August 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...
Audience Efficiency: Variations Between Industries and Brands
April 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...Popular Posts
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Is the UK’s display viewability really in decline?
As originally featured in Marketing Tech News Earlier...
- News
Meet and greet with Exponential at IAB MIXX Canada
Exponential is looking forward to sponsoring IAB MIXX...
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Appsnack announced as finalist in Digiday’s Mobi Awards for “Best Mobile Branding Campaign” and “Best Mobile Ad Network”
Exponential-owned mobile advertising provider, Appsnack,...
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Appsnack announced as finalist for sfBIG’s 2013 “Next Big Digital Start-Up” award
Appsnack, the Exponential-owned mobile advertising...
