Dispatches for the Media War Zone
Video case study: Cruise line boosts bookings, increases brand awareness & customer engagement
Why Advertisers Need to Use Data and People to Fuel the Creative Process
Tag Archives: Audience Efficiency
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Dispatches for the Media War Zone
September 20, 2017 -
Video case study: Cruise line boosts bookings, increases brand awareness & customer engagement
September 20, 2017 -
Why Advertisers Need to Use Data and People to Fuel the Creative Process
September 6, 2017
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
April 8, 2014Tribal Fusion (www.tribalfusion.com), the Exponential-owned performance display advertising provider, announces the debut of an innovative new campaign...
Audience Efficiency: Why you can’t beat the model
September 20, 2012This discussion on audience efficiency is also complete. We’ve shared key findings about 3rd party data, looked at variations between industries and...
Audience Efficiency: Why Overlap Matters
August 31, 2012Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about...
Audience Efficiency: Variations Between Industries and Brands
August 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...
Audience Efficiency: Variations Between Industries and Brands
April 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...Popular Posts
- Opinion
Hype – Can’t live with it, can’t live without it
Hype is a funny old thing in this peculiar industry...
- Blog, Opinion, Uncategorized
A Brand’s Five Seconds Of Fame. Is It Enough?
Five seconds, is that enough for a brand to tell its...
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Global Offices: New York City Edition
Our “Global Offices” blog series features a Q&A...
- News
Talking paid media at Digital Strategy Conference in Ottawa
Exponential will be sponsoring Digital Strategy Conference...
