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Tag Archives: Audience Efficiency
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Video advertising campaigns easy as A-B-C (Guide)
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The Nightmare Before Holiday Media Planning (Infographic)
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Global Offices: Amsterdam Edition
July 24, 2018
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
April 8, 2014Tribal Fusion (www.tribalfusion.com), the Exponential-owned performance display advertising provider, announces the debut of an innovative new campaign...
Audience Efficiency: Why you can’t beat the model
September 20, 2012This discussion on audience efficiency is also complete. We’ve shared key findings about 3rd party data, looked at variations between industries and...
Audience Efficiency: Why Overlap Matters
August 31, 2012Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about...
Audience Efficiency: Variations Between Industries and Brands
August 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...
Audience Efficiency: Variations Between Industries and Brands
April 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...Popular Posts
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Data reveals iPad user behavior for Californians
Apple’s iPad and its unexpected impact on marketing...
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Press release: Exponential launches VDX, proprietary video formats to provide single brand experience across multiple screens
Today, Exponential is proud to announce the launch...
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Ad Trends 2018: An uncertain industry in a state of flux
Exponential’s UK Commercial Director, Nick King,...
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How can we prove that good data is, in fact, good?
Understanding users’ online interests and habits...
