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Tag Archives: Audience Efficiency
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Doughnut Devouts: The Well Rounded Picture (Infographic)
June 4, 2019 -
Do you know your 2019 #holidays?
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Expo Tech-spert Spotlight: Christian
May 21, 2019
Press Release: Tribal Fusion launches campaign optimization tech to ‘power up’ display advertising campaigns
April 8, 2014Tribal Fusion (www.tribalfusion.com), the Exponential-owned performance display advertising provider, announces the debut of an innovative new campaign...
Audience Efficiency: Why you can’t beat the model
September 20, 2012This discussion on audience efficiency is also complete. We’ve shared key findings about 3rd party data, looked at variations between industries and...
Audience Efficiency: Why Overlap Matters
August 31, 2012Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about...
Audience Efficiency: Variations Between Industries and Brands
August 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...
Audience Efficiency: Variations Between Industries and Brands
April 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...Popular Posts
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Online Stalking as Acquisition Strategy
As originally featured in Mumbrella. Advertising,...
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In the Long Run All Advertising is Digital
Talking about our business under the label of internet,...
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It’s Spring Racing Carnival… What are horse racing fans doing online?
Throughout the Australian Spring Racing Carnival we...
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Jason Trout in MarketingTech on why marketers need to trust machines
As published in MarketingTech. City A.M. previously...
