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  • Roadmap to CCPA

    Roadmap to CCPA

  • Expo Tech-spert Spotlight: Matt

    Expo Tech-spert Spotlight: Matt

  • Back-to-School Shopping: Pop Quiz

    Back-to-School Shopping: Pop Quiz

Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy

Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy

April 5, 2016Former General Manager of Video Promoted to New Leadership Role. As featured on Business Wire, MarTech Advisor and Ad Tech Daily. EMERYVILLE, CA –...

Exponential joins Ad Integral Science’s Certified Viewability Partner Program

Exponential joins Ad Integral Science’s Certified Viewability Partner Program

March 31, 2016Exponential one of the latest companies to join Integral Ad Science's Certified Viewability Partner Program. Press release below from Integral Ad Science. New...

Exponential launches AERO technology in EMENA

Exponential launches AERO technology in EMENA

March 25, 2016As originally covered in Communicate Online.  Exponential Interactive has announced the expansion of its brand performance offering into new markets across...

How biases can compromise third-party data accuracy

How biases can compromise third-party data accuracy

March 21, 2016As originally covered in iMedia Connection. In targeting with third-party demographic data, advertisers often have to trade scale for accuracy, but to...

Can Exponential’s data predict the Oscars’ Best Picture winner?

Can Exponential’s data predict the Oscars’ Best Picture winner?

February 25, 2016This story has also been covered in Campaign US, VentureBeat, and mUmBRELLA. Can the data behind Exponential’s rich audience profiles predict who will...


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This is the blog of Exponential Interactive Inc.,(www.exponential.com) a global provider of advertising intelligence and digital media solutions to brand advertisers.

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