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Partner Perspectives: MedData Group
How biases can compromise third-party data accuracy
March 21, 2016As originally covered in iMedia Connection. In targeting with third-party demographic data, advertisers often have to trade scale for accuracy, but to...
Can Exponential’s data predict the Oscars’ Best Picture winner?
February 25, 2016This story has also been covered in Campaign US, VentureBeat, and mUmBRELLA. Can the data behind Exponential’s rich audience profiles predict who will...
Engagement is a better route to campaign accuracy than big data alone
February 23, 2016As originally covered in Econsultancy. It still surprises me that audience engagement remains overlooked as a key metric for campaign success, because...
Is Your Data Telling The Truth? Where You’ll Find ‘Liars’ Online
February 10, 2016As originally covered in MediaPost. Everyone lies at one point or another -- especially when they are asked to describe themselves. Marketers tend...
Exponential Interactive Appoints Jessica Batt as New Global Marketing Director
February 10, 2016Former APAC Marketing Director promoted to new global role EMERYVILLE, CA - Exponential Interactive, one of the largest leading global providers of digital...Popular Posts
- Blog, Featured
Global Offices: London Edition
Our “Global Offices” blog series features...
- News
Deep Dive Final: Time Based Analysis
In my last two blog posts on Deep Dive, I focused on...
- Uncategorized
Exponential is pleased to announce we’ve been awarded the DTSG Brand Safety Seal with JICWEBS
We work in an industry where transparency has traditionally...
- Blog, News, Opinion
Brand Safety Management Requires the Human Touch
As originally posted on Digital Marketing Magazine....
