ExpoHer: Celebrating the Women Leaders of Exponential
Content integration drives high engagement and favorable brand perception for Mazda
Exponential wins Bronze and Silver at MMA SMARTIES Awards
Ad-block-alypse now?
August 20, 2015Ad blocking technology is nothing new with it already being available for years. This technology and its usage however has historically been limited to...
Trustworthy Accountability Group (TAG) deems Exponential QAG certified
August 13, 2015We're proud to announce that Exponential is now QAG (Quality Assurance Guidelines) certified. What does this mean? TAG's (Trustworthy Accountability Group)...
Data reveals iPad user behavior for Californians
August 5, 2015Apple’s iPad and its unexpected impact on marketing When Steve Jobs introduced the iPad in January of 2010, tech critics and consumers alike were incredulous....
Instream vs Outstream? Laura Stevens, Video Specialist has her say
July 24, 2015The definition of what constitutes a video ad seems to widen almost monthly as new formats come online. Similarly, the industry’s metrics are often evolving...
It was nice while it lasted – a paean (or eulogy?) to the Open Internet
July 23, 2015Adtech is not an easy business. Sure, maybe 5 years ago, it seemed easy enough to cobble together a network proposition with a bit of data, and the money...Popular Posts
- Blog, Featured, Research
Video advertising campaigns easy as A-B-C (Guide)
Are you fluent in the language of digital video? In...
- Featured, Opinion
Australians love any excuse to travel, however the destinations they choose may come as a surprise!
Firstly, off the back of Exponential’s recent...
- Blog
Your guide to viewability
Over the years, the advancement of digital advertising...
- Featured, News, Opinion
PerformanceIN ft. Jason Trout: “Striking the Balance Between Viewability and User Experience”
As originally covered in PerformanceIN. It’s not...
