How Are Consumers Commemorating Mother’s Day? (Quiz)
Partner Perspectives: Cuebiq
Roadmap to the General Data Protection Regulation – April Progress Report
How can we prove that good data is, in fact, good?
July 24, 2014Understanding users’ online interests and habits is key to smart advertising. At Exponential, we use the term “advertising intelligence” to describe...
Viewable impressions: 3 ways the MRC lift affects the video ad industry
July 8, 2014Last week, the Media Rating Council’s (MRC) three-month gating period for transacting on viewable impressions for video advertising officially ended....
Senior director of insights Bryan Melmed to speak at the 2014 Cannes Lions Festival on data’s ‘human nature’
June 16, 2014Bryan Melmed, senior director of insights at global advertising intelligence provider Exponential Interactive, will be discussing the necessity of ‘humanizing’...
Which footballing hero are you?
June 11, 2014
The Exponential World Cup extravaganza: global match-prediction competition and consumer insights roadshows celebrate ‘the world’s game’
June 10, 2014Exponential is celebrating the quadrennial [association] football World Cup in Brazil with a global match-prediction competition for its agency partners...Popular Posts
- Blog, Research
Are Your Marketing Efforts Targeting the Right Driver? (Auto Infographic)
Click on the image to download the infographic! Contact...
- Blog, Events, Featured
When In Rome: A Festival of Media Global Rundown
In the most obvious news thus far in 2017, marketers...
- Featured, Opinion
POV Spotlight: Roland Tanaka on online advertising and where it’s headed
Q/A with: Roland Tanaka, Executive Director – Business...
- Blog, Featured, Opinion
Digital Advertising in the Time of Attention Deficits
It’s been argued that in the information age, attention...
