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Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
April 5, 2016Former General Manager of Video Promoted to New Leadership Role. As featured on Business Wire, MarTech Advisor and Ad Tech Daily. EMERYVILLE, CA –...
Exponential joins Ad Integral Science’s Certified Viewability Partner Program
March 31, 2016Exponential one of the latest companies to join Integral Ad Science's Certified Viewability Partner Program. Press release below from Integral Ad Science. New...
Exponential launches AERO technology in EMENA
March 25, 2016As originally covered in Communicate Online. Exponential Interactive has announced the expansion of its brand performance offering into new markets across...
How biases can compromise third-party data accuracy
March 21, 2016As originally covered in iMedia Connection. In targeting with third-party demographic data, advertisers often have to trade scale for accuracy, but to...
Can Exponential’s data predict the Oscars’ Best Picture winner?
February 25, 2016This story has also been covered in Campaign US, VentureBeat, and mUmBRELLA. Can the data behind Exponential’s rich audience profiles predict who will...Popular Posts
- Uncategorized
Exponential talks data, engagement at Advertising Week NYC
As a proud corporate partner with Advertising Week...
- News
Audience Efficiency: Variations Between Industries and Brands
We introduced the notion of audience efficiency earlier...
- News
Exponential joins Ad Integral Science’s Certified Viewability Partner Program
Exponential one of the latest companies to join Integral...
- Opinion, Research
Is Your Data Telling The Truth? Where You’ll Find ‘Liars’ Online
As originally covered in MediaPost. Everyone...
