Content integration drives high engagement and favorable brand perception for Mazda
Exponential wins Bronze and Silver at MMA SMARTIES Awards
2019 Ins & Outs: Predictions for Digital Advertising and More
Firefly Video campaign drives 17.1% brand lift for Debenhams
September 12, 2012Firefly Video, the engagement video platform owned by Exponential Interactive, a global provider of advertising intelligence and digital media solutions...
Audience Efficiency: Why Overlap Matters
August 31, 2012Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about...
US Insights Road Show 2012: Read Between Voter Lines
August 20, 2012Tribal Fusion is barnstorming across America to unveil what truly separates the people that make up our two biggest political parties. We will be going...
MTV shows a 19.5% brand lift using Firefly Video engagement platform
August 13, 2012Firefly Video, the engagement video platform owned by Exponential, global provider of advertising intelligence and digital media solutions to brand advertisers,...
Mindshare and Land Rover use brand awareness survey tool, Vizu, on Firefly Video campaign to measure brand lift
July 17, 2012Firefly Video, Tribal Fusion’s video engagement platform, and an Exponential division, has delivered a branding campaign for Land Rover that showed a...Popular Posts
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Machine Learning: Behind the Hype
As originally featured on The Drum. The study and application...
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The Unintended Consequences of Relying on Consent with GDPR
“It’s more likely that, a user trying to access...
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Pre-Inauguration Anxiety By the Numbers – How President Trump is Affecting Consumer Sentiment
As originally published on Advertising Week’s AW360 and...
