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ExpoHer: Celebrating the Women Leaders of Exponential
Content integration drives high engagement and favorable brand perception for Mazda
Audience Efficiency: Why you can’t beat the model
September 20, 2012This discussion on audience efficiency is also complete. We’ve shared key findings about 3rd party data, looked at variations between industries and...
Firefly Video campaign drives 17.1% brand lift for Debenhams
September 12, 2012Firefly Video, the engagement video platform owned by Exponential Interactive, a global provider of advertising intelligence and digital media solutions...
Audience Efficiency: Why Overlap Matters
August 31, 2012Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about...
US Insights Road Show 2012: Read Between Voter Lines
August 20, 2012Tribal Fusion is barnstorming across America to unveil what truly separates the people that make up our two biggest political parties. We will be going...
MTV shows a 19.5% brand lift using Firefly Video engagement platform
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