How does financial planning affect travel intention?
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
When to Engage the Newly Engaged
Audience Efficiency: Why Overlap Matters
August 31, 2012Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about...
US Insights Road Show 2012: Read Between Voter Lines
August 20, 2012Tribal Fusion is barnstorming across America to unveil what truly separates the people that make up our two biggest political parties. We will be going...
MTV shows a 19.5% brand lift using Firefly Video engagement platform
August 13, 2012Firefly Video, the engagement video platform owned by Exponential, global provider of advertising intelligence and digital media solutions to brand advertisers,...
Mindshare and Land Rover use brand awareness survey tool, Vizu, on Firefly Video campaign to measure brand lift
July 17, 2012Firefly Video, Tribal Fusion’s video engagement platform, and an Exponential division, has delivered a branding campaign for Land Rover that showed a...
IXI Services: Learn your audience’s spending style
July 11, 2012If given the opportunity to learn just one thing about a customer, a wise marketer would choose financial status. No aspect of a person’s life has a...Popular Posts
- Featured, News, Opinion, Research
Marketing in the age of Brexit & consumer uncertainty
How does consumer anxiety following Brexit impact...
- Featured, News
Doug Conely in iMedia Connection: “Machine learning and the customer journey”
As originally published on iMedia Connection. As we...
- Research
Exponential Insights: Winter Olympics Fans 62% More Likely to be Republican, Love Spicy Foods
If you thought that digital marketers were shying away...
- Blog, Featured
Global Offices: Emeryville Edition
Our “Global Offices” blog series features a Q&A...
