Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
When to Engage the Newly Engaged
Where Are Consumers Doing Their Halloween Shopping? (Take the quiz!)
Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
June 22, 2017As originally published in Adotas. Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded...
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
May 24, 2017With more and more marketers seeking transparency in the complex process of programmatic buying, Havas Group recently launched their Client Trading Solution...
Insights session highlights marketing to consumers in ‘age of anxiety’
May 22, 2017As originally featured in The GMA. In an age of anxiety (recession, Brexit, Trump), how can brands ‘ride the wave’ of changing consumer behaviour?...
The YouTube Boycott & Brand Management in the Age of Trump
May 2, 2017As originally posted on Exchange Wire. This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have...
Brand Safety Management Requires the Human Touch
May 2, 2017As originally posted on Digital Marketing Magazine. It's not often issues such as 'programmatic advertising' and 'brand safety' make the BBC national evening...Popular Posts
- Featured, Research
Whitepaper: Is Viewability Valuable?
Thanks to advancements in technology, viewability has...
- Research
- Featured
The ways video is changing mobile advertising
Mobile video is booming. Mobile consumption have increased...
- Featured, Opinion
The Hub discusses marketing tech challenges and opportunities with Ittai Shiu
The Hub takes five minutes with Ittai Shiu, VP Creative...
