The Unintended Consequences of Relying on Consent with GDPR
Video advertising campaigns easy as A-B-C (Guide)
Global Offices: Amsterdam Edition
The YouTube Boycott & Brand Management in the Age of Trump
May 2, 2017As originally posted on Exchange Wire. This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have...
Brand Safety Management Requires the Human Touch
May 2, 2017As originally posted on Digital Marketing Magazine. It's not often issues such as 'programmatic advertising' and 'brand safety' make the BBC national evening...
What We Can Learn From Our Women Leaders
March 30, 2017Did you know that March is Women’s History Month? As this month comes to a close, we wanted to take a moment to highlight the experiences and expertise...
5 Reasons to Work With More Than One Performance Partner
March 22, 2017I recently read a study that concluded that on average, people “give up” and start letting themselves go around two years into their marriage. That’s...
Doug Conely champions Machine Learning for 2017, other trends in Figaro Digital
January 31, 2017 In the latest article on Figaro Digital, titled “Ask The Experts: New Year's Marketing Resolutions", Gillian Ingram asks industry experts what...Popular Posts
- Featured, Opinion
Ad Trends 2018: An uncertain industry in a state of flux
Exponential’s UK Commercial Director, Nick King,...
- Featured, Research
How can we prove that good data is, in fact, good?
Understanding users’ online interests and habits...
- Uncategorized
Exponential UK maintains JICWEBS brand safety accreditation for third year in a row!
Exponential are pleased to have passed their latest...
- Blog, Featured
ELI5: As an advertiser, how do I keep my ad from showing up on risky content?
“Are my ads running on riskysiteX.com?” This is...
