Does Viewability Need A Health Check?
Unsung Heroes – The Sales Advocate: Maija Gwynn, Exponential
Understanding the future of video advertising (Adotas Q&A with Jim Johnson)
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
May 24, 2017With more and more marketers seeking transparency in the complex process of programmatic buying, Havas Group recently launched their Client Trading Solution...
Insights session highlights marketing to consumers in ‘age of anxiety’
May 22, 2017As originally featured in The GMA. In an age of anxiety (recession, Brexit, Trump), how can brands ‘ride the wave’ of changing consumer behaviour?...
The YouTube Boycott & Brand Management in the Age of Trump
May 2, 2017As originally posted on Exchange Wire. This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have...
Brand Safety Management Requires the Human Touch
May 2, 2017As originally posted on Digital Marketing Magazine. It's not often issues such as 'programmatic advertising' and 'brand safety' make the BBC national evening...
What We Can Learn From Our Women Leaders
March 30, 2017Did you know that March is Women’s History Month? As this month comes to a close, we wanted to take a moment to highlight the experiences and expertise...Popular Posts
- Research
Firefly Video campaign drives 17.1% brand lift for Debenhams
Firefly Video, the engagement video platform owned...
- Blog, Featured
Roadmap to the General Data Protection Regulation – April Progress Report
You can read our January progress report regarding...
- Blog, Featured
Global Offices: South Africa Edition
Our “Global Offices” blog series features a Q&A...
- Blog, Featured, Opinion
Insights session highlights marketing to consumers in ‘age of anxiety’
As originally featured in The GMA. In an age of anxiety...
