Content integration drives high engagement and favorable brand perception for Mazda
Exponential wins Bronze and Silver at MMA SMARTIES Awards
2019 Ins & Outs: Predictions for Digital Advertising and More
Roadmap to the General Data Protection Regulation
August 23, 2017Roadmap to the General Data Protection Regulation In May 2018, a new EU-wide regulation comes into effect which has a profound impact on any business which...
Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
June 22, 2017As originally published in Adotas. Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded...
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
May 24, 2017With more and more marketers seeking transparency in the complex process of programmatic buying, Havas Group recently launched their Client Trading Solution...
Insights session highlights marketing to consumers in ‘age of anxiety’
May 22, 2017As originally featured in The GMA. In an age of anxiety (recession, Brexit, Trump), how can brands ‘ride the wave’ of changing consumer behaviour?...
The YouTube Boycott & Brand Management in the Age of Trump
May 2, 2017As originally posted on Exchange Wire. This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have...Popular Posts
- Featured, News, Opinion
Machine Learning: Behind the Hype
As originally featured on The Drum. The study and application...
- Featured, Opinion
The Unintended Consequences of Relying on Consent with GDPR
“It’s more likely that, a user trying to access...
- Opinion
- Featured, News, Research
Pre-Inauguration Anxiety By the Numbers – How President Trump is Affecting Consumer Sentiment
As originally published on Advertising Week’s AW360 and...
