Global Offices: Madrid Edition
Data & Phish “Phans”: What Marketers Need to Know
10 Facts: Millennial Financial Trends
Can an Industrial Design Help Marketers Learn to Trust Machines for Online Advertising Optimisation?
October 14, 2016As originally featured in Digital Marketing Magazine and Data IQ As the cost of storage and computational power has decreased in recent years so has the...
Tim Sleath in Digital Marketing Magazine on tackling ad fraud
October 6, 2016As published in Digital Marketing Magazine. The adtech industry is not without its daily challenges. However, some challenges present themselves as significantly...
Exponential endorses new IAB proposal, a positive step for advertising
October 4, 2016Exponential fully approves of the IAB’s new ad portfolio proposition, which was unveiled on 26th September. Being a long term supporters of fewer, better...
5 Things I Learned at dmexco 2016
September 16, 2016It’s that time of year again. dmexco! Where global adtech professionals congregate in Germany to network, learn and predict the current and future state...
Anxious Australia: how marketers can overcome consumer resistance
September 13, 2016As originally featured in Mumbrella. Is our data powerful enough to measure anxiety in Australia? We debated this, in the abstract, for more than a week....Popular Posts
- Featured, News
Listen: DMN One on One Podcast ft. Bryan Melmed
As originally published on DMN. DMN’s Executive...
- Featured, News, Opinion
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
With more and more marketers seeking transparency in...
- Research
1st, 2nd, 3rd party data: what’s the difference?
Here at Exponential, we have a lot of data. We have...
- Featured, News, Opinion
Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
As originally published in Adotas. Recently, Proctor...
