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  • Content integration drives high engagement and favorable brand perception for Mazda

    Content integration drives high engagement and favorable brand perception for Mazda

  • Exponential wins Bronze and Silver at MMA SMARTIES Awards

    Exponential wins Bronze and Silver at MMA SMARTIES Awards

  • 2019 Ins & Outs: Predictions for Digital Advertising and More

    2019 Ins & Outs: Predictions for Digital Advertising and More

Roadmap to the General Data Protection Regulation

Roadmap to the General Data Protection Regulation

August 23, 2017Roadmap to the General Data Protection Regulation In May 2018, a new EU-wide regulation comes into effect which has a profound impact on any business which...

Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)

Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)

June 22, 2017As originally published in Adotas.  Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded...

Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)

Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)

May 24, 2017With more and more marketers seeking transparency in the complex process of programmatic buying, Havas Group recently launched their Client Trading Solution...

Insights session highlights marketing to consumers in ‘age of anxiety’

Insights session highlights marketing to consumers in ‘age of anxiety’

May 22, 2017As originally featured in The GMA. In an age of anxiety (recession, Brexit, Trump), how can brands ‘ride the wave’ of changing consumer behaviour?...

The YouTube Boycott & Brand Management in the Age of Trump

The YouTube Boycott & Brand Management in the Age of Trump

May 2, 2017As originally posted on Exchange Wire. This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have...


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This is the blog of Exponential Interactive Inc.,(www.exponential.com) a global provider of advertising intelligence and digital media solutions to brand advertisers.

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    Featured, News, Opinion

    Machine Learning: Behind the Hype

    As originally featured on The Drum. The study and application...

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