What marketers need to know about Gen Z & brand loyalty
Global Offices: Los Angeles Edition
Global Offices: Southeast & North Asia Edition
Anxious Australia: how marketers can overcome consumer resistance
September 13, 2016As originally featured in Mumbrella. Is our data powerful enough to measure anxiety in Australia? We debated this, in the abstract, for more than a week....
Marketing in the age of Brexit & consumer uncertainty
September 7, 2016How does consumer anxiety following Brexit impact advertisers? We take a look at how behavioral data can inform advertising strategies during times of...
Can viewability measure the effectiveness of online video ads?
August 23, 2016As originally featured in MarketingTech. In late 2015, the Drum published an article within which the author stated that over the next 12 months, viewability...
Gerard Lechau in ExchangeWire “APAC Marketers Risk Irrelevance if They Ignore Programmatic Direct”
August 11, 2016As originally published in ExchangeWire article by Eileen Yu. Programmatic advertising has been gaining ground in Asia-Pacific and is on a growth...
Jason Trout in MarketingTech on why marketers need to trust machines
August 4, 2016As published in MarketingTech. City A.M. previously published an article titled “Why marketers need humans behind the programmatic steering wheel”. The...Popular Posts
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