Roadmap to CCPA
Expo Tech-spert Spotlight: Matt
Back-to-School Shopping: Pop Quiz
Dispatches for the Media War Zone
September 20, 2017Exponential's Director of Global Sales Strategy, Tyler Greer, spoke with Figaro Digital about the war between man and machine and how these things are...
Why Advertisers Need to Use Data and People to Fuel the Creative Process
September 6, 2017Exponential's Director of Global Sales Strategy, Tyler Greer, spoke with Digital Marketing Magazine about the importance of using data and people together...
Roadmap to the General Data Protection Regulation
August 23, 2017Roadmap to the General Data Protection Regulation In May 2018, a new EU-wide regulation comes into effect which has a profound impact on any business which...
Is Transparency The Answer To Achieving Accountable & Effective Marketing? (Dilip DaSilva in Adotas)
June 22, 2017As originally published in Adotas. Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded...
Towards transparency in programmatic buying (Dilip DaSilva MediaPost commentary)
May 24, 2017With more and more marketers seeking transparency in the complex process of programmatic buying, Havas Group recently launched their Client Trading Solution...Popular Posts
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Exponential talks data, engagement at Advertising Week NYC
As a proud corporate partner with Advertising Week...
- News
Audience Efficiency: Variations Between Industries and Brands
We introduced the notion of audience efficiency earlier...
- News
Exponential joins Ad Integral Science’s Certified Viewability Partner Program
Exponential one of the latest companies to join Integral...
- Opinion, Research
Is Your Data Telling The Truth? Where You’ll Find ‘Liars’ Online
As originally covered in MediaPost. Everyone...
