Home Home
Contact RSS LinkedIn

Exponential Blog

  • Appsnack wins sfBIG’s Big Star “Next Big Digital Start-Up” award

    Appsnack wins sfBIG’s Big Star “Next Big Digital Start-Up” award

  • Infographic: Field of Marketing Dreams

    Infographic: Field of Marketing Dreams

  • In-stream video specialist AdoTube’s Global Format Index reveals huge gains in consumer pre-roll video engagement

    In-stream video specialist AdoTube’s Global Format Index reveals huge gains in consumer pre-roll video engagement

Author Archives: Doug Conely

Doug Conely is vice president of product strategy & operations at Exponential. Based in London, Doug joined in 2009 and is responsible for product strategy, go to market project managemnt, and product operations across our e-X Advertising Intelligence Platform suite of products and services including data, analytics, targeting and cross screen engagement.

Prior to Tribal Fusion Doug spent four years at Yahoo! in London. Initially in their European Strategy and M&A team he became increasingly involved in their online display activities and led the integration of Blue Lithium in Europe before moving into ad product strategy where he was responsible for behavioural targeting and building Yahoo’s store purchase data partnership with Nectar.

Doug spent his early career in strategy consulting and corporate finance working primarily in technology, media and telecommunications after receiving a Masters in Engineering from Cambridge University.


Viewable impressions: Doug Conely writes on sense prevailing

Viewable impressions: Doug Conely writes on sense prevailing

April 3, 2013Throughout 2012 and 2013, the digital industry has turned its attention towards viewable impressions. Now, while in theory viewable impressions as a metric...

Audience Efficiency: Why you can’t beat the model

Audience Efficiency: Why you can’t beat the model

September 20, 2012This discussion on audience efficiency is also complete. We’ve shared key findings about 3rd party data, looked at variations between industries and...

Audience Efficiency: Why Overlap Matters

Audience Efficiency: Why Overlap Matters

August 31, 2012Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about...

Audience Efficiency: Variations Between Industries and Brands

Audience Efficiency: Variations Between Industries and Brands

August 15, 2012We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd...

How to use different audience types in online advertising campaign planning

How to use different audience types in online advertising campaign planning

May 15, 2012I am often asked how the different audience types (such as retargeting, in-market, interest and offline socio-demographic or purchase data, etc) fit together...


Page 1 of 41234Next

About

This is the blog of Exponential Interactive Inc., (www.exponential.com) a global provider of advertising intelligence and digital media solutions to brand advertisers.

Tag Cloud

Ad Network v4 Ad Ops AdoTube Advertising Advertising Intelligence Appsnack Attribution Audience Efficiency Audience Insights Audiences Auto Behavioural Targeting Brand Awareness Case Study Conversion Data Deep Dive Digital Advertising Display Advertising DMEXCO e-X Advertising Intelligence Platform Engagement Entertainment Exponential Firefly Video IAB Infographic Insights IPA Media Owners Survey Mobile Mobile Advertising Mobile Marketing Online Advertising Online Display Advertising Online Video Advertising Privacy Publishers Reach Roadshow RTB sfBIG Targeting Tribal Fusion Vizu VOD

Popular Posts

  • And the Oscar goes to…. Argo for Best Picture, our data suggests

    And the Oscar goes to…. Argo for Best Picture, our data suggests

    Research

    With the Academy Awards this Sunday (also known as...

  • Audience insights: Skyfall

    Audience insights: Skyfall

    Research

    It’s safe to say Skyfall, the latest film in the...

  • Infographic: Field of Marketing Dreams

    Infographic: Field of Marketing Dreams

    Featured, News

    Baseball is back in the US! What makes an Oakland A’s...

  • US Insights Road Show 2012: Read Between Voter Lines

    Research

    Tribal Fusion is barnstorming across America to unveil...

Archive Posts



  • Home
Home Home
Contact RSS LinkedIn

Copyright © 2011 Exponential Interactive Inc. All rights reserved.
Designed by Digital Lemonade