Author Archives: Rick Abell

As Exponential’s VP of Global Publisher Development, Rick Abell is responsible for Exponential’s global inventory efforts, from providing yield optimization solutions that generate real results for publishers, to cultivating a differentiated inventory offering that reaches over 750M unique users worldwide. With the industry continuing to adopt programmatic technology and increase automation, Rick and team instead focus on one-to-one customer service with direct publishers, striving to foster true consultative partnerships and deliver monetization solutions that are tailored towards each publisher’s needs.

Before joining Exponential, Rick worked at AOL/Advertising.com in various roles, including Director of Network Advertising Products and Director of Ad Delivery, West Coast. 

Rick holds a BS in Engineering Sciences from Loyola University, along with an MBA from Robert H. Smith School of Business, University of Maryland. Rick is based out of Exponential’s Baltimore office. As someone always open to new adventures and learning about different cultures, Rick is likely out traveling the world when he is not in the office. He has attended the Olympics in three different countries and is looking forward to Tokyo 2020.