About About
Contact RSS Twitter Facebook LinkedIn

Exponential Blog

  • Content integration drives high engagement and favorable brand perception for Mazda

    Content integration drives high engagement and favorable brand perception for Mazda

  • Exponential wins Bronze and Silver at MMA SMARTIES Awards

    Exponential wins Bronze and Silver at MMA SMARTIES Awards

  • 2019 Ins & Outs: Predictions for Digital Advertising and More

    2019 Ins & Outs: Predictions for Digital Advertising and More

Author Archives: Rick Abell

As Exponential’s VP of Global Publisher Development, Rick Abell is responsible for Exponential’s global inventory efforts, from providing yield optimization solutions that generate real results for publishers, to cultivating a differentiated inventory offering that reaches over 750M unique users worldwide. With the industry continuing to adopt programmatic technology and increase automation, Rick and team instead focus on one-to-one customer service with direct publishers, striving to foster true consultative partnerships and deliver monetization solutions that are tailored towards each publisher’s needs.

Before joining Exponential, Rick worked at AOL/Advertising.com in various roles, including Director of Network Advertising Products and Director of Ad Delivery, West Coast. 

Rick holds a BS in Engineering Sciences from Loyola University, along with an MBA from Robert H. Smith School of Business, University of Maryland. Rick is based out of Exponential’s Baltimore office. As someone always open to new adventures and learning about different cultures, Rick is likely out traveling the world when he is not in the office. He has attended the Olympics in three different countries and is looking forward to Tokyo 2020.


An ads.txt mid-term report

An ads.txt mid-term report

June 7, 2018In May of 2017, the Interactive Advertising Bureau Tech Lab introduced ads.txt (Authorized Digital Sellers) as tool to create greater transparency in the...

ELI5: As an advertiser, how do I keep my ad from showing up on risky content?

ELI5: As an advertiser, how do I keep my ad from showing up on risky content?

April 5, 2017“Are my ads running on riskysiteX.com?” This is a question that every advertiser frantically asks when a site containing highly undesirable content...


About

This is the blog of Exponential Interactive Inc.,(www.exponential.com) a global provider of advertising intelligence and digital media solutions to brand advertisers.

Posts

Popular Posts

  • Machine Learning: Behind the Hype
    Featured, News, Opinion

    Machine Learning: Behind the Hype

    As originally featured on The Drum. The study and application...

  • The Unintended Consequences of Relying on Consent with GDPR
    Featured, Opinion

    The Unintended Consequences of Relying on Consent with GDPR

    “It’s more likely that, a user trying to access...

  • Opinion

    What does your mobile brand choice say about you?

  • Pre-Inauguration Anxiety By the Numbers – How President Trump is Affecting Consumer Sentiment
    Featured, News, Research

    Pre-Inauguration Anxiety By the Numbers – How President Trump is Affecting Consumer Sentiment

    As originally published on Advertising Week’s AW360 and...

Tag Cloud

Aussie Australia Day Brand Safety creative Digital Digital Trading Standards Group EU advertising German online advertising Instream ads Internet of things m-commerce Media millennials Mobile video Movie Marketing Outstream Ads Performance performance marketing politics Sales Spanish automotive Spanish online advertising superbowl Video Ad news Wearable technology


  • Home
Home Home
Contact RSS Twitter Facebook LinkedIn

Copyright © 2011 Exponential Interactive Inc. All rights reserved.
Designed by Digital Lemonade