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Exponential wins Bronze and Silver at MMA SMARTIES Awards
January 23, 2019We're very pleased to share that on the 22nd of January 2019, Exponential won two awards at the MMA MENA SMARTIES awards! Exponential alongside Mindshare...
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
December 10, 2018“It is a well-worn idea that we fail to learn from the past and make the same mistakes over and over again. CTR is now mostly discredited as a serious...
Does Viewability Need A Health Check?
October 11, 2018“What does 'viewability' mean today and is it still a useful metric for advertisers? Could an over-emphasis on viewability actually be holding some campaigns...
The Unintended Consequences of Relying on Consent with GDPR
August 17, 2018“It’s more likely that, a user trying to access a page will do whatever’s quickest to dismiss any pop-up obscuring it – even if that means consenting....
Where We Are Today With Machine Learning
July 10, 2018“The capabilities of contemporary Machine Learning technology are truly amazing, but only in combination with the incredible talents, knowledge and experience...Popular Posts
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Attention holiday marketers: The 6 signs you’ve got a Black Friday, Cyber Monday shopper on your hands
After the last bites of turkey are consumed and sweet...
- News
Mediacom wins International Firefly Video of the Month for Seat Ibiza campaign
Firefly Video, the engagement video platform owned...
- Research
DJ Jazzy Grandma: Grandparents 4x more likely to buy DJ equipment, 8x to be shopping for drums
It’s a little known fact that grandparents tend to...
- News
Talking paid media at Digital Strategy Conference in Ottawa
Exponential will be sponsoring Digital Strategy Conference...
