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Partner Perspectives: MedData Group
What about Dad? How brands and marketers can reclaim Father’s Day
Author Archives: Kelly Patterson
Exponential wins Bronze and Silver at MMA SMARTIES Awards
January 23, 2019We're very pleased to share that on the 22nd of January 2019, Exponential won two awards at the MMA MENA SMARTIES awards! Exponential alongside Mindshare...
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
December 10, 2018“It is a well-worn idea that we fail to learn from the past and make the same mistakes over and over again. CTR is now mostly discredited as a serious...
Does Viewability Need A Health Check?
October 11, 2018“What does 'viewability' mean today and is it still a useful metric for advertisers? Could an over-emphasis on viewability actually be holding some campaigns...
The Unintended Consequences of Relying on Consent with GDPR
August 17, 2018“It’s more likely that, a user trying to access a page will do whatever’s quickest to dismiss any pop-up obscuring it – even if that means consenting....
Where We Are Today With Machine Learning
July 10, 2018“The capabilities of contemporary Machine Learning technology are truly amazing, but only in combination with the incredible talents, knowledge and experience...Popular Posts
- Opinion
Mindshare Huddle: Exponential’s VP product strategy and operations, Doug Conely takes on attribution
As I wandered the 7th and 8th floors of Mindshare’s...
- Opinion
Exponential awarded the EDAA seal of approval
We are pleased to announce that we have now been awarded...
- Featured, News, Opinion, Research
Anxious Australia: how marketers can overcome consumer resistance
As originally featured in Mumbrella. Is our data powerful...
- Opinion
Content creation for the silent-video generation by video specialist Laura Stevens
The Internet Advertising Bureau reported that £442...
