In Conversation With Our Women Leaders
Roadmap to CCPA
Expo Tech-spert Spotlight: Matt
Author Archives: Kelly Patterson
Exponential wins Bronze and Silver at MMA SMARTIES Awards
January 23, 2019We're very pleased to share that on the 22nd of January 2019, Exponential won two awards at the MMA MENA SMARTIES awards! Exponential alongside Mindshare...
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
December 10, 2018“It is a well-worn idea that we fail to learn from the past and make the same mistakes over and over again. CTR is now mostly discredited as a serious...
Does Viewability Need A Health Check?
October 11, 2018“What does 'viewability' mean today and is it still a useful metric for advertisers? Could an over-emphasis on viewability actually be holding some campaigns...
The Unintended Consequences of Relying on Consent with GDPR
August 17, 2018“It’s more likely that, a user trying to access a page will do whatever’s quickest to dismiss any pop-up obscuring it – even if that means consenting....
Where We Are Today With Machine Learning
July 10, 2018“The capabilities of contemporary Machine Learning technology are truly amazing, but only in combination with the incredible talents, knowledge and experience...Popular Posts
- Featured, News
Roadmap to CCPA
AdExchanger recently published a good update on where...
- News
Exponential shows off its data at the Festival of Media
Exponential is delighted to announce its partnership...
- Research
Marketing to self-absorbed selfie takers, hashtag obsessors – the Millennial generation
Millennials are lazy and self-absorbed, often found...
- Blog, News
Exponential has been recognized and certified as a Great Place to Work®!
Exponential is proud to share that we have been certified...
