Expo Tech-spert Spotlight: Christian
Can Data Predict Your Tax-Filing Style? (Infographic)
ExpoHer: Celebrating the Women Leaders of Exponential
Author Archives: Kelly Patterson
Exponential wins Bronze and Silver at MMA SMARTIES Awards
January 23, 2019We're very pleased to share that on the 22nd of January 2019, Exponential won two awards at the MMA MENA SMARTIES awards! Exponential alongside Mindshare...
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
December 10, 2018“It is a well-worn idea that we fail to learn from the past and make the same mistakes over and over again. CTR is now mostly discredited as a serious...
Does Viewability Need A Health Check?
October 11, 2018“What does 'viewability' mean today and is it still a useful metric for advertisers? Could an over-emphasis on viewability actually be holding some campaigns...
The Unintended Consequences of Relying on Consent with GDPR
August 17, 2018“It’s more likely that, a user trying to access a page will do whatever’s quickest to dismiss any pop-up obscuring it – even if that means consenting....
Where We Are Today With Machine Learning
July 10, 2018“The capabilities of contemporary Machine Learning technology are truly amazing, but only in combination with the incredible talents, knowledge and experience...Popular Posts
- Featured, Research
Defining the male AFL Enthusiasts. Bogans or gentlemen?
Supporting a certain football code in Australia stereotypes...
- Blog, Featured
When Are Personalized Digital Experiences Worth the Privacy Risks? (Part 3: Changing Scopes & Shifting Slopes)
Part 3: Changing Scopes and Shifting Slopes In the...
- Opinion
Daily Abdominals: Strengthening Your Torso with Tribal Fusion
At the end of the day, targeting online ads is all...
- Opinion
Pushing Envelopes: Effective Measures, and What We Can Learn from Direct Mail
Recently our friends at ComScore published a blog piece...
