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Exponential wins Bronze and Silver at MMA SMARTIES Awards
January 23, 2019We're very pleased to share that on the 22nd of January 2019, Exponential won two awards at the MMA MENA SMARTIES awards! Exponential alongside Mindshare...
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
December 10, 2018“It is a well-worn idea that we fail to learn from the past and make the same mistakes over and over again. CTR is now mostly discredited as a serious...
Does Viewability Need A Health Check?
October 11, 2018“What does 'viewability' mean today and is it still a useful metric for advertisers? Could an over-emphasis on viewability actually be holding some campaigns...
The Unintended Consequences of Relying on Consent with GDPR
August 17, 2018“It’s more likely that, a user trying to access a page will do whatever’s quickest to dismiss any pop-up obscuring it – even if that means consenting....
Where We Are Today With Machine Learning
July 10, 2018“The capabilities of contemporary Machine Learning technology are truly amazing, but only in combination with the incredible talents, knowledge and experience...Popular Posts
- Events, Featured
Exponential sponsored the AdTech Data Summit in Sydney on 17-18th September and presented on the topic “Because…it’s better to know for sure”
Our session talked about how data is used to uncover...
- Featured, Opinion
Do’s and Don’ts of Mobile Marketing
Mobile marketing spend is poised to hit $20 billion...
- Featured, News, Opinion
Bryan Melmed in GMA: Trump won. Polls lost. So what have we learned for our own data collection processes?
As originally published on Global Marketing Alliance....
- Featured, Opinion
What does Hyundai, plastic surgery and Nadal have in common?
You guessed it…Tennis! Perhaps Nadal gave it away,...
