Global Offices: Sydney Edition
A Playbook for Live Events: Maximizing impact during live event sponsorships
Data strategy planning: roll with the punches and reveal what your data can do for you
Author Archives: Kelly Patterson
Data strategy planning: roll with the punches and reveal what your data can do for you
April 9, 2018“What is true in the boxing ring is true for brands trying to navigate the hooks and uppercuts of the consumer market. ” says our Global Director...
What Has Your Data Done for You Lately?
April 3, 2018"What has your data done for you lately?" asks our Global Director of Sales Strategy, Tyler Greer, when speaking with Exchange Wire. Tyler talks about...
Just so stories: The UK driver edition
March 26, 2018“Sports cars really do have aggressive drivers. It’s not just the horsepower that’s propelling them forwards. A car brand is an even more powerful...
The Future of Media Buying
February 8, 2018“Unusually it is not VC-backed start-ups from Silicon Valley but instead the traditional big business consultancies that have their eye on the media...
Why Advertisers Need to Rethink the Metrics to Provide Brand Value
January 22, 2018"There is no one-size-fits-all approach which is usually associated with more traditional media such as TV or press" says Exponential's UK Commercial Director,...Popular Posts
- Blog, Featured
Meaningful Marketing in 2016 and Beyond
With 2016 coming to a close, one cannot help but reflect...
- News
4 controversial Hunger Games marketing choices; is Lionsgate playing with fire?
With the recent release of Catching Fire, the second...
- Blog, Featured, Opinion
Digital Advertising’s New Year’s Resolutions 2018
“For last year’s words belong to last year’s...
- Featured, Research
Exponential releases findings on Millennials; identifies 12 illustrative profiles of Gen Y
Marketers looking to engage with ‘Millennials’...
