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  • Global Offices: Sydney Edition

    Global Offices: Sydney Edition

  • A Playbook for Live Events: Maximizing impact during live event sponsorships

    A Playbook for Live Events: Maximizing impact during live event sponsorships

  • Data strategy planning: roll with the punches and reveal what your data can do for you

    Data strategy planning: roll with the punches and reveal what your data can do for you

Author Archives: Kelly Patterson


Data strategy planning: roll with the punches and reveal what your data can do for you

Data strategy planning: roll with the punches and reveal what your data can do for you

April 9, 2018“What is true in the boxing ring is true for brands trying to navigate the hooks and uppercuts of the consumer market. ” says our Global Director...

What Has Your Data Done for You Lately?

What Has Your Data Done for You Lately?

April 3, 2018"What has your data done for you lately?" asks our Global Director of Sales Strategy, Tyler Greer, when speaking with Exchange Wire. Tyler talks about...

Just so stories: The UK driver edition

Just so stories: The UK driver edition

March 26, 2018“Sports cars really do have aggressive drivers. It’s not just the horsepower that’s propelling them forwards. A car brand is an even more powerful...

The Future of Media Buying

The Future of Media Buying

February 8, 2018“Unusually it is not VC-backed start-ups from Silicon Valley but instead the traditional big business consultancies that have their eye on the media...

Why Advertisers Need to Rethink the Metrics to Provide Brand Value

Why Advertisers Need to Rethink the Metrics to Provide Brand Value

January 22, 2018"There is no one-size-fits-all approach which is usually associated with more traditional media such as TV or press" says Exponential's UK Commercial Director,...


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