ExpoHer: Celebrating the Women Leaders of Exponential
Content integration drives high engagement and favorable brand perception for Mazda
Exponential wins Bronze and Silver at MMA SMARTIES Awards
Author Archives: Kelly Patterson
Exponential wins Bronze and Silver at MMA SMARTIES Awards
January 23, 2019We're very pleased to share that on the 22nd of January 2019, Exponential won two awards at the MMA MENA SMARTIES awards! Exponential alongside Mindshare...
Forget CTR – it’s Time to Unleash the Potential of Digital Video Campaigns
December 10, 2018“It is a well-worn idea that we fail to learn from the past and make the same mistakes over and over again. CTR is now mostly discredited as a serious...
Does Viewability Need A Health Check?
October 11, 2018“What does 'viewability' mean today and is it still a useful metric for advertisers? Could an over-emphasis on viewability actually be holding some campaigns...
The Unintended Consequences of Relying on Consent with GDPR
August 17, 2018“It’s more likely that, a user trying to access a page will do whatever’s quickest to dismiss any pop-up obscuring it – even if that means consenting....
Where We Are Today With Machine Learning
July 10, 2018“The capabilities of contemporary Machine Learning technology are truly amazing, but only in combination with the incredible talents, knowledge and experience...Popular Posts
- Blog, Featured, Research
Video advertising campaigns easy as A-B-C (Guide)
Are you fluent in the language of digital video? In...
- Featured, Opinion
Australians love any excuse to travel, however the destinations they choose may come as a surprise!
Firstly, off the back of Exponential’s recent...
- Blog
Your guide to viewability
Over the years, the advancement of digital advertising...
- Featured, News, Opinion
PerformanceIN ft. Jason Trout: “Striking the Balance Between Viewability and User Experience”
As originally covered in PerformanceIN. It’s not...
