How to set up your digital advertising campaign for success (a video explainer)
The Unintended Consequences of Relying on Consent with GDPR
Video advertising campaigns easy as A-B-C (Guide)
Author Archives: Kelly Patterson
The Unintended Consequences of Relying on Consent with GDPR
August 17, 2018“It’s more likely that, a user trying to access a page will do whatever’s quickest to dismiss any pop-up obscuring it – even if that means consenting....
Where We Are Today With Machine Learning
July 10, 2018“The capabilities of contemporary Machine Learning technology are truly amazing, but only in combination with the incredible talents, knowledge and experience...
Exponential UK awarded IAB Gold Standard Certification
July 3, 2018Exponential are very pleased to announce that we have been awarded certification for the “Gold Standard” by IAB UK. The Gold Standard certification...
The Challenges and Opportunities of Machine Learning
June 29, 2018“...many business managers now use the phrases ‘ML’ and ‘AI’ as interchangeable (when in fact ML is a subset of AI) and seem to regard them as...Data strategy planning: roll with the punches and reveal what your data can do for you
April 9, 2018“What is true in the boxing ring is true for brands trying to navigate the hooks and uppercuts of the consumer market. ” says our Global Director...Popular Posts
- Uncategorized
Attention Deficit Disorder in Advertising – Tyler Greer speaks at Ad Tech 2017, Sydney (Aus)
At this year’s ad:tech conference in Sydney, our...
- News
Exponential UK awarded IAB Gold Standard Certification
Exponential are very pleased to announce that we have...
- Featured, News, Opinion
Will the adtech industry be able to put an end to fraud?
As originally featured in Fourth Source. The adtech...
- Featured, Opinion, Research
How biases can compromise third-party data accuracy
As originally covered in iMedia Connection. In targeting...
