When to Engage the Newly Engaged
Where Are Consumers Doing Their Halloween Shopping? (Take the quiz!)
Does Viewability Need A Health Check?
Author Archives: Kelly Patterson
Does Viewability Need A Health Check?
October 11, 2018“What does 'viewability' mean today and is it still a useful metric for advertisers? Could an over-emphasis on viewability actually be holding some campaigns...
The Unintended Consequences of Relying on Consent with GDPR
August 17, 2018“It’s more likely that, a user trying to access a page will do whatever’s quickest to dismiss any pop-up obscuring it – even if that means consenting....
Where We Are Today With Machine Learning
July 10, 2018“The capabilities of contemporary Machine Learning technology are truly amazing, but only in combination with the incredible talents, knowledge and experience...
Exponential UK awarded IAB Gold Standard Certification
July 3, 2018Exponential are very pleased to announce that we have been awarded certification for the “Gold Standard” by IAB UK. The Gold Standard certification...
The Challenges and Opportunities of Machine Learning
June 29, 2018“...many business managers now use the phrases ‘ML’ and ‘AI’ as interchangeable (when in fact ML is a subset of AI) and seem to regard them as...Popular Posts
- Featured, Research
Video case study: Cruise line boosts bookings, increases brand awareness & customer engagement
In travel, it’s the journey that matters as much...
- Featured, News
Rick Abell on domain spoofing and programmatic (from Digiday)
We are pleased to share commentary by Rick Abell, Exponential’s...
- Research
The Ashes: A Tale of Two Cricket Fans
Working in media in Australia is like working in media...
- Events, Opinion
Taking Stock: Why Ad Exchanges Are Not the New Wall Street
Ad exchanges were presented to the advertising community...
