Does Viewability Need A Health Check?
Unsung Heroes – The Sales Advocate: Maija Gwynn, Exponential
Understanding the future of video advertising (Adotas Q&A with Jim Johnson)
Author Archives: Iris Espiritu
Digital Advertising’s New Year’s Resolutions 2018
December 28, 2017“For last year's words belong to last year's language And next year's words await another voice. And to make an end is to make a beginning." -T.S....
What’s “In” & “Out” for Digital Advertising in 2018?
December 28, 2017A new year presents a fresh opportunity to grow, improve and embrace change. In 2018, what evolutions can we expect to see within the digital advertising...
User Data Changes on the Horizon in 2018
December 24, 2017Besides the General Data Protection Regulation (GDRP), what other changes are on the horizon for user data in 2018, and how will this impact the digital...
Unwrapping the 2017 Holiday Shopping Season (Infographic)
December 18, 2017With the holiday shopping season in full swing and continued migration of shoppers away from traditional retail and toward ecommerce, what do we know about...
Digital Advertising Outside the Google and Facebook Duopoly
December 8, 2017As Google and Facebook are projected to account for over half the share of US digital ad revenue this year, what does this mean for the digital advertising...Popular Posts
- Featured, News, Opinion
Jason Bercovici in MediaPost: “Can Facebook’s Metrics Blunder Help Us To Measure Better?”
As originally published in MediaPost. Facebook is in...
- Blog, Research
Automotive Case Study: Land Rover
Advertisers know that the automotive market can be...
- Research
Firefly Video campaign drives 17.1% brand lift for Debenhams
Firefly Video, the engagement video platform owned...
- Blog, Featured
Roadmap to the General Data Protection Regulation – April Progress Report
You can read our January progress report regarding...
