The Unintended Consequences of Relying on Consent with GDPR
Video advertising campaigns easy as A-B-C (Guide)
Global Offices: Amsterdam Edition
Author Archives: Iris Espiritu
Unwrapping the 2017 Holiday Shopping Season (Infographic)
December 18, 2017With the holiday shopping season in full swing and continued migration of shoppers away from traditional retail and toward ecommerce, what do we know about...
Digital Advertising Outside the Google and Facebook Duopoly
December 8, 2017As Google and Facebook are projected to account for over half the share of US digital ad revenue this year, what does this mean for the digital advertising...
An Advertiser’s Guide to Brand Safety
November 30, 2017Imagine this scenario: You’ve worked hard on building a brand – either yours or your client’s - grown it over years and years, increased brand awareness,...
Domain spoofing & Ads.txt (Rick Abell in The Globe and Mail)
November 29, 2017In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched Ads.txt (stands for "Authorized Digital Sellers") in an effort to reduce unauthorized...
Are Your Marketing Efforts Targeting the Right Driver? (Auto Infographic)
November 20, 2017 Click on the image to download the infographic! Contact us for more information on how our proprietary data and innovative VDX formats can propel...Popular Posts
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Data reveals iPad user behavior for Californians
Apple’s iPad and its unexpected impact on marketing...
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Press release: Exponential launches VDX, proprietary video formats to provide single brand experience across multiple screens
Today, Exponential is proud to announce the launch...
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Ad Trends 2018: An uncertain industry in a state of flux
Exponential’s UK Commercial Director, Nick King,...
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How can we prove that good data is, in fact, good?
Understanding users’ online interests and habits...
