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Author Archives: Doug Conely

Doug Conely has been the Chief Strategy Officer of Exponential Interactive Inc. since February 2014. He is responsible for publisher development, product management, insights services, creative strategy, and brand marketing having held multiple strategy, operations, and product roles since joining in 2009.

Prior to Exponential, he spent four years at Yahoo! in London. Initially in their European Strategy and M&A team he became increasingly involved in their online display activities and led the integration of Blue Lithium in Europe before moving into ad product strategy where he was responsible for behavioural targeting and building Yahoo’s store purchase data partnership with Nectar. He spent his early career in strategy consulting and corporate finance working primarily in technology, media and telecommunications after receiving a Masters in Engineering from Cambridge University.


Survival strategies for media planners in the age of machine learning (Doug Conely in MarTech Series)

Survival strategies for media planners in the age of machine learning (Doug Conely in MarTech Series)

March 31, 2017As originally featured in MarTech Series. If you’re currently employed as a media planner or media buyer, there’s a very good chance that you won’t...

Doug Conely in iMedia Connection: “Machine learning and the customer journey”

Doug Conely in iMedia Connection: “Machine learning and the customer journey”

February 10, 2017As originally published on iMedia Connection. As we dive into 2017, the marketing industry conversation around big data has evolved into a discussion on...

Machine Learning: Behind the Hype

Machine Learning: Behind the Hype

October 20, 2016As originally featured on The Drum. The study and application of machine learning and artificial intelligence have been around for decades, yet recent...

Engagement is a better route to campaign accuracy than big data alone

Engagement is a better route to campaign accuracy than big data alone

February 23, 2016As originally covered in Econsultancy.   It still surprises me that audience engagement remains overlooked as a key metric for campaign success, because...

Is there room for advertising in the connected future?

Is there room for advertising in the connected future?

June 3, 2015Where is the line between advertising and brand experience applications in the connected future? What will our “Connected Future” be like as consumers,...


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