Most retail advertisers are familiar with the major holidays or tentpole events that drive consumer activity (hello Mother’s Day, Black Friday and Christmas!), as well as the more recently minted events like Amazon’s Prime Day or Small Business Saturday. While these occasions act as significant drivers of revenue for brands, it’s also important for brands to be tuned into the micro-holidays that have consumers talking. Only through establishing meaningful connections with audiences can advertisers and brands drive consumer action. Stay informed and keep your calendar up-to-date with our handy #holiday list below!

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