What happens when you roll engaging creative with credible content into one immersive, video-driven experience? You get great results. This was the case for Garage Team Mazda, who collaborated with Exponential to build a campaign that would drive familiarity with the Mazda brand and Mazda CX-5 model in a highly competitive and saturated automotive market.

Through a partnership with MotorTrend Group, Exponential was able to integrate auto-specific content into an immersive, highly engaging VDX (video-driven experience) ad format for the Mazda CX-5 campaign. The unbiased and expert content from Motor Trend ultimately helped deliver increased engagement and lifts in vehicle and ad awareness for the Mazda brand.

(Click image to view creative)

Read the press release about Mazda’s partnership with Exponential here. View the full case study and campaign results here.

Contact us to learn more about how Exponential can help your brand drive performance and engagement with VDX Content Amplifier during your next campaign.