About About
Contact RSS Twitter Facebook LinkedIn

Exponential Blog

Content integration drives high engagement and favorable brand perception for Mazda
24 Jan

Content integration drives high engagement and favorable brand perception for Mazda

Iris Espiritu Featured, News, Research 0

What happens when you roll engaging creative with credible content into one immersive, video-driven experience? You get great results. This was the case for Garage Team Mazda, who collaborated with Exponential to build a campaign that would drive familiarity with the Mazda brand and Mazda CX-5 model in a highly competitive and saturated automotive market.

Through a partnership with MotorTrend Group, Exponential was able to integrate auto-specific content into an immersive, highly engaging VDX (video-driven experience) ad format for the Mazda CX-5 campaign. The unbiased and expert content from Motor Trend ultimately helped deliver increased engagement and lifts in vehicle and ad awareness for the Mazda brand.

mazda_display

(Click image to view creative)

Read the press release about Mazda’s partnership with Exponential here. View the full case study and campaign results here.

 

Contact us to learn more about how Exponential can help your brand drive performance and engagement with VDX Content Amplifier during your next campaign.

 

 


automotive Brand Awareness content integration Engagement Exponential Kantar Mazda Motor Trend Group Online Advertising VDX Content Amplifier Video Advertising

About

This is the blog of Exponential Interactive Inc.,(www.exponential.com) a global provider of advertising intelligence and digital media solutions to brand advertisers.

Posts

Popular Posts

  • Exponential take on the GTA gamer
    News, Research

    Exponential take on the GTA gamer

    Read what The Telegraph and Daily Mail had to say...

  • Doug Conely champions Machine Learning for 2017, other trends in Figaro Digital
    Featured, News, Opinion

    Doug Conely champions Machine Learning for 2017, other trends in Figaro Digital

      In the latest article on Figaro Digital, titled “Ask...

  • Exponential introduces new mobile and in-stream video solutions to Latin American market
    News

    Exponential introduces new mobile and in-stream video solutions to Latin American market

    Exponential, the global provider of advertising intelligence...

  • Exponential’s VP talks ad fraud in MediaPost
    News

    Exponential’s VP talks ad fraud in MediaPost

    “When you get beyond 3,000, God knows what’s...

Tag Cloud

Aussie Australia Day Brand Safety creative Digital Digital Trading Standards Group EU advertising German online advertising Instream ads Internet of things m-commerce Media millennials Mobile video Movie Marketing Outstream Ads Performance performance marketing politics Sales Spanish automotive Spanish online advertising superbowl Video Ad news Wearable technology


  • Home
Home Home
Contact RSS Twitter Facebook LinkedIn

Copyright © 2011 Exponential Interactive Inc. All rights reserved.
Designed by Digital Lemonade