Everyone knows pizza and football go hand in hand…

Pizza, beer, friends gathered around the big screen on gameday – what could be more classic? It’s no surprise that sports sponsorships play a major role in the marketing strategies of quick-service restaurant brands across the country. But how do we know that these investments are driving maximum impact? Are sponsorships around football games effective for driving sales?

We worked with a leading quick-service pizza brand to investigate these questions and determine if there was indeed a correlation between advertising around major sporting events (specifically NCAA football games) and the number of online orders received.

View the full study here to see the results and learn how Exponential can help you drive sales, grow market share and increase brand recognition around gamedays.