About About
Contact RSS Twitter Facebook LinkedIn

Exponential Blog

How to set up your digital advertising campaign for success (a video explainer)
17 Sep

How to set up your digital advertising campaign for success (a video explainer)

Iris Espiritu Blog, Featured 0

When it comes to running great digital advertising campaigns, are you ticking off all the right boxes? We know that impactful brand messaging requires compelling content and creative, but how can advertisers be sure that their messaging is being seen and heard by the right audiences? One answer to this question lies in an ad tech toolkit containing a few digital advertising essentials…

Pixels, page level-contextualization and machine learning optimization all play a crucial role in providing meaningful data to advertisers and brands so that they can better understand their customers. With this invaluable data on hand, advertisers can then calibrate their digital marketing efforts to target audiences that are most relevant, at the appropriate stage of  the consumer journey.

Watch the videos below to learn why no campaign should be without pixels, contextualization and optimization!

 

Pixels

 

This small piece of code, which fires when a user visits a website, has changed the advertising world as we know it.

 

Contextualization

 

Keyword granularity enables advertisers to understand the true interests and intentions of consumers, thus taking the guesswork out of audience targeting.

 

Optimization

 

Machine learning technology uses a scoring system to qualify users in real-time, so advertisers are always reaching the most relevant and receptive audiences.

 

Contact us to learn how Exponential can help boost your digital advertising campaigns through the power pixels, page-level contextualization and machine-learning optimization.

 


a life without animated Digital Advertising explainer Exponential machine learning Optimization page-level contextualization pixels Video Video Advertising

About

This is the blog of Exponential Interactive Inc.,(www.exponential.com) a global provider of advertising intelligence and digital media solutions to brand advertisers.

Posts

Popular Posts

  • Doug Conely champions Machine Learning for 2017, other trends in Figaro Digital
    Featured, News, Opinion

    Doug Conely champions Machine Learning for 2017, other trends in Figaro Digital

      In the latest article on Figaro Digital, titled “Ask...

  • Exponential’s VP talks ad fraud in MediaPost
    News

    Exponential’s VP talks ad fraud in MediaPost

    “When you get beyond 3,000, God knows what’s...

  • Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
    Featured, News

    Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy

    Former General Manager of Video Promoted to New Leadership...

  • News

    CP(r)E Anyone?

    Bob Dees of SpotXchange has just written an interesting...

Tag Cloud

Aussie Australia Day Brand Safety creative Digital Digital Trading Standards Group EU advertising German online advertising Instream ads Internet of things m-commerce Media millennials Mobile video Movie Marketing Outstream Ads Performance performance marketing politics Sales Spanish automotive Spanish online advertising superbowl Video Ad news Wearable technology


  • Home
Home Home
Contact RSS Twitter Facebook LinkedIn

Copyright © 2011 Exponential Interactive Inc. All rights reserved.
Designed by Digital Lemonade