When it comes to running great digital advertising campaigns, are you ticking off all the right boxes? We know that impactful brand messaging requires compelling content and creative, but how can advertisers be sure that their messaging is being seen and heard by the right audiences? One answer to this question lies in an ad tech toolkit containing a few digital advertising essentials…

Pixels, page level-contextualization and machine learning optimization all play a crucial role in providing meaningful data to advertisers and brands so that they can better understand their customers. With this invaluable data on hand, advertisers can then calibrate their digital marketing efforts to target audiences that are most relevant, at the appropriate stage of  the consumer journey.

Watch the videos below to learn why no campaign should be without pixels, contextualization and optimization!

 

Pixels

 

This small piece of code, which fires when a user visits a website, has changed the advertising world as we know it.

 

Contextualization

 

Keyword granularity enables advertisers to understand the true interests and intentions of consumers, thus taking the guesswork out of audience targeting.

 

Optimization

 

Machine learning technology uses a scoring system to qualify users in real-time, so advertisers are always reaching the most relevant and receptive audiences.

 

Contact us to learn how Exponential can help boost your digital advertising campaigns through the power pixels, page-level contextualization and machine-learning optimization.