Are you fluent in the language of digital video?
In 2017, advertisers spent over $9 million on digital video advertising – a 67 percent increase from two years prior. Online video has only continued to grow, and this means that it’s more important than ever that brands feel confident about their video strategies. Luckily, engaging and effective digital video advertising campaigns are as easy as A-B-C once you have the right building blocks in your tool kit.
We’ve spelled out the components of great video campaigns that reach the right audiences and have been proven to perform. View the A-Z glossary to get the full scoop, as well as quick tips for your brand’s advertising efforts. In no time, you’ll be able to deliver the winning digital campaigns you’ve always dreamed of.
This is the blog of Exponential Interactive Inc.,(www.exponential.com) a global provider of advertising intelligence and digital media solutions to brand advertisers.
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