Exponential is celebrating the quadrennial [association] football World Cup in Brazil with a global match-prediction competition for its agency partners and an exploration of just what it would take to break the planet’s most popular game in its biggest market, the US.
The online ‘guess-the-winner’ competition invites our media agency partners in (from, roughly, West to East) the US, Canada, Mexico, Brazil, the UK, Netherlands, Spain, Germany, France, Italy, South Africa, Thailand, Singapore, Indonesia and Hong Kong to predict the winner in one game every day. The person in each market with the most correct answers will win a prize ranging from an iPad and sports retail vouchers, to a foosball table. There will be daily posts on each territory’s Facebook pages and we’ll be sharing the pleasure and pain of World Cup support throughout the tournament.
Check them out at:
Audience insights roadshows
Meanwhile, our global audience insights team has been exploring what marketers can learn from how the world’s most popular sport is being marketed to its biggest market. While the rest of the planet is in all in a lather over the World Cup, Americans are busy thinking about pre-season [American] football. But, did you know that:
Does soccer really have a chance at being America’s next hottest sport? Exponential’s insights team will be travelling across the globe to reveal the marketing opportunities behind audience insights and what they can tell us about how to market the world’s game to the US.
To keep up with our extravaganza, follow the #expoworldcup hashtag on your Twitter and Facebook pages.
If you are interested in learning more, please reach out to your local salesperson by emailing firstname.lastname@example.org.
Philip Buxton is the chief marketing officer for Exponential and responsible for the development and promotion of the Exponential proposition and all its divisions in the Americas, EMEA and APAC.
He has been part of the digital media and marketing industry since 1998, initially as a reporter then editor at the biggest marketing trade magazines in the UK, including Marketing Week, Netimperative and Revolution. He became a digital media consultant in 2007, helping major media businesses adapt to the digital shift before starting his own freelance consultancy business where he worked with digital players like iCrossing, TagMan and Tribal Fusion to improve their marketing, before taking the role of Global VP, marketing for Tribal Fusion in 2011 and CMO, Exponential in January 2012.
This is the blog of Exponential Interactive Inc.,(www.exponential.com) a global provider of advertising intelligence and digital media solutions to brand advertisers.
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