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27 Jan

OMD Group UK signs up for Deep Dive audience analytic tool

Monica Carvalho News 0

Deep Dive was officially announced on the Tribal Fusion blog last week with Andrew Newman talking about how to use the tool to understand who audiences really are.

This week the global online advertising provider, Tribal Fusion, has launched the audience insights analytics tool to media agencies.

Media agency group OMD Group UK, which includes OMD UK and MG OMD, is one of the first agencies to sign up for access to the system.

Paul Wright, chief digital officer at OMD Group UK, said:

To deliver evermore effective display advertising strategies for our clients we are keen to draw insights on the performance of our campaigns from all available sources. Deep Dive will give us that and add useful data on the audience segments that convert best for any campaign, as well as model uplift by segment so we can forecast and plan future strategy.”

You can download a full copy of the press release here:


Advertising Intelligence Audiences Behavioural Targeting Data Deep Dive Insights Online Advertising Online Display Advertising Online Video Advertising Targeting

About the Author: Monica Carvalho

Monica Carvalho is an EMEA Marketing Manager at Exponential based in the London office. Monica has extensive experience marketing globally in online advertising, from ad ops events to integrating collateral and social media strategies. Previous employers include AdMonsters and the Orange ad network, Unanimis. Monica has a Masters in Marketing and BA in Social Anthropology from the University of Kent. Lives in Wimbledon and describes her outgoing nature as “most likely to attend the opening of an envelope”.

Read all posts by this author


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